Brian Turner

Ohio State University (OSU)

A264 PAES Buidling

307 Annie & John Glen Ave.

Columbus, OH OH 43210

United States

http://go.osu.edu/bturner

SCHOLARLY PAPERS

4

DOWNLOADS

571

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (4)

1.

Forecasting Sponsorship Costs: Marketing Intelligence in the Athletic Apparel Industry

Special Issue on “The Dynamics of Sports Marketing and Management" in Marketing Intelligence and Planning, Forthcoming.
Number of pages: 31 Posted: 04 Mar 2015
University of North Carolina at Chapel Hill, Texas A&M University, Northern Kentucky University - College of Business and Ohio State University (OSU)
Downloads 285 (109,088)

Abstract:

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Marketing Intelligence, Sponsorship, Costs, Forecasting, Agency Conflicts, Athletic Apparel Industry

2.

The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective

Journal of Consumer Marketing, v32, Forthcoming
Number of pages: 25 Posted: 16 Jan 2015
University of North Carolina at Chapel Hill, Indiana University, Northern Kentucky University - College of Business and Ohio State University (OSU)
Downloads 216 (144,478)

Abstract:

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advertising, brand awareness, sponsorship, brand integration, dual coding theory, second screen, sport marketing

3.

Evaluating Sponsorship Through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage

Business Horizons, 59, 163-173.
Number of pages: 30 Posted: 19 Nov 2015 Last Revised: 19 Apr 2018
Jonathan A. Jensen, Joe Cobbs and Brian Turner
University of North Carolina at Chapel Hill, Northern Kentucky University - College of Business and Ohio State University (OSU)
Downloads 65 (350,315)

Abstract:

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Sport sponsorship, resource-based view, marketing management, competitive advantage, Olympic Games

4.

Event History Analysis of Longitudinal Data: A Methodological Application to Sport Sponsorship

Jensen, J. A., & Turner, B. A. (2018). Event history analysis of longitudinal data: A methodological application to sport sponsorship. Sport in Society, 21(2), 376-393.
Number of pages: 37 Posted: 12 Jun 2018
Jonathan A. Jensen and Brian Turner
University of North Carolina at Chapel Hill and Ohio State University (OSU)
Downloads 5 (628,779)

Abstract:

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Research Methodologies, Event History Analysis, Longitudinal Data, Quantitative Research, Olympic Games