Clarice Wong

San Francisco State University

1600 Holloway Avenue

San Francisco , CA 94132

United States

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The Online Banking Behavior of Generation Y

XIV International Business and Economy Conference Bangkok, Thailand, January 5-8, 2015
Number of pages: 21 Posted: 16 Jan 2015
Mahmood Hussain and Clarice Wong
San Francisco State University and San Francisco State University
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Abstract:

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Consumer Behavior, Banking Behavior, Generation Y, Millennials, Life Style, Online Banking