Emily Durham

Independent

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The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation

Indian School of Business

Number of pages: 37 Posted: 31 Jan 2015

Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh and Emily Durham

Rice University, Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Independent

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