Jochen Reiner

Goethe University Frankfurt

Assistant Professor

Theodor-W.-Adorno-Platz 4

Frankfurt am Main, 60323

Germany

  • Goethe University Frankfurt

SCHOLARLY PAPERS

1

DOWNLOADS

148

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Decomposing the Effects of Online Customer Reviews on Brand, Price, and Product Attributes

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2015
Daniel Kostyra, Jochen Reiner, Martin Natter and Daniel Klapper
Goethe University Frankfurt, Goethe University Frankfurt, University of Zurich and Humboldt University Berlin - School of Business and Economics
Downloads 148 (269,870)

Abstract:

Loading...

online customer reviews, choice-based conjoint experiment, brand management, pricing, willingness to pay