Jochen Reiner

Goethe University Frankfurt

Assistant Professor

Theodor-W.-Adorno-Platz 4

Frankfurt am Main, 60323

Germany

  • Goethe University Frankfurt

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Decomposing the Effects of Online Customer Reviews on Brand, Price, and Product Attributes

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2015
Daniel Kostyra, Jochen Reiner, Martin Natter and Daniel Klapper
Goethe University Frankfurt, Goethe University Frankfurt, University of Zurich and Humboldt University Berlin - School of Business and Economics
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Abstract:

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online customer reviews, choice-based conjoint experiment, brand management, pricing, willingness to pay