Kerrie Bertele

University of Hertfordshire - Business School

College Lane

Hatfield, Hertfordshire Al10 9AB

United Kingdom

  • University of Hertfordshire - Business School

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

It’s Not What You Say, It’s the Way You Say It! Effective Message Styles for Promoting Innovative New Services

Journal of Business Research, 107(1), 38-49 (2020)
Number of pages: 50 Posted: 12 Feb 2015 Last Revised: 08 Jan 2020
Kerrie Bertele, Stephanie Feiereisen, Chris Storey and Tom van Laer
University of Hertfordshire - Business School, City University London - Sir John Cass Business School, City University London - Sir John Cass Business School and The University of Sydney
Downloads 201 (205,851)

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metaphors, narratives, figurativeness, adoption intentions, new services

2.

Social Marketing Through Social Media: The Effects of User-Generated Content

Number of pages: 35 Posted: 07 Feb 2018
Ariadne Beatrice Kapetanaki, Kerrie Bertele and Ross Brennan
University of Hertfordshire, University of Hertfordshire - Business School and University of Hertfordshire
Downloads 197 (209,594)
Citation 1

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social marketing, social media, experimental design