Hyeokkoo Eric Kwon

Nanyang Business School, Nanyang Technological University, Singapore

Assistant Professor

S3 B2B-71, 50 Nanyang Avenue

Singapore, 639798

Singapore

http://sites.google.com/view/erickwon/

SCHOLARLY PAPERS

5

DOWNLOADS

1,057

SSRN CITATIONS

18

CROSSREF CITATIONS

0

Ideas:
“  My research interests include mobile analytics of AI, marketing, digital healthcare, FinTech, and social media in particular and economics of IT, big data analytics, and technology management in general.  ”

Scholarly Papers (5)

1.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han and Wonseok Oh
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 515 (80,820)
Citation 8

Abstract:

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rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

2.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee and Wonseok Oh
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Business School, Nanyang Technological University, Singapore, Korea University Business School and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 432 (99,612)
Citation 10

Abstract:

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commuting, contextual targeting, field study, mobile coupon, mobile marketing

3.

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

Forthcoming, Journal of Operations Management
Number of pages: 47 Posted: 01 Oct 2019 Last Revised: 20 Nov 2019
Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi and Wonseok Oh
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, Nanyang Business School, Nanyang Technological University, Singapore, SUNY at Albany - School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 86 (416,413)

Abstract:

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digital banking adoption, online and mobile banking, FinTech, customer defection, omni-channel strategy, multi-homing, transaction cost economics, information stickiness, panel data, econometric analysis, difference-in-differences model, analytical model

4.

Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

Kwon, H. E., Oh, W., & Kim, T. (2017). Platform structures, homing preferences, and homophilous propensities in online social networks. Journal of Management Information Systems, 34(3), 768-802.
Number of pages: 42 Posted: 12 Feb 2021
Hyeokkoo Eric Kwon, Wonseok Oh and Taekyung
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and Kwangwoon University
Downloads 24 (704,146)

Abstract:

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age, homophily, agent-based simulation, gender, homophily, homophilous relationships, multi-homing, negative binomial regression, panel data, platforms, SNS, social networking services, social segregation

5.

Between a Rock and a Hard Place: To Grow or To Maintain? Studying the Effects of Cloud-Sourcing on M&A Growth

Posted: 03 Apr 2022 Last Revised: 18 May 2022
Moksh Matta, Kiron Ravindran, Hyeokkoo Eric Kwon and Gautamn Ray
Nanyang Technological University - Nanyang Business School, IE Business School, Nanyang Business School, Nanyang Technological University, Singapore and University of Minnesota - Twin Cities - Department of Operations and Management Science

Abstract:

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Mergers and acquisitions (M&A), cloud-sourcing, public cloud, private cloud, property rights