Hyeokkoo Eric Kwon

Nanyang Technological University

Assistant Professor

S3 B2B-71, 50 Nanyang Avenue

Singapore, 639798

Singapore

SCHOLARLY PAPERS

2

DOWNLOADS

708

CITATIONS

0

Scholarly Papers (2)

1.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han and Wonseok Oh
Nanyang Technological University, KAIST College of Business, Arizona State University, W.P.Carey School of Business and KAIST College of Business
Downloads 419 (67,910)

Abstract:

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rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

2.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee and Wonseok Oh
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Technological University, Korea University Business School and KAIST College of Business
Downloads 289 (103,647)

Abstract:

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commuting, contextual targeting, field study, mobile coupon, mobile marketing