Hyeokkoo Eric Kwon

Nanyang Business School, Nanyang Technological University, Singapore

Assistant Professor

S3 B2B-71, 50 Nanyang Avenue

Singapore, 639798

Singapore

http://sites.google.com/view/erickwon/

SCHOLARLY PAPERS

8

DOWNLOADS

1,445

SSRN CITATIONS

44

CROSSREF CITATIONS

0

Ideas:
“  My research interests include mobile analytics of AI, marketing, digital healthcare, FinTech, and social media in particular and economics of IT, big data analytics, and technology management in general.  ”

Scholarly Papers (8)

1.

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Forthcoming at Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities
Number of pages: 48 Posted: 11 Jan 2016 Last Revised: 01 Jun 2016
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han and Wonseok Oh
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST), Arizona State University, W.P.Carey School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 596 (86,304)
Citation 22

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rational addiction, myopic addiction, digital vulnerability, IT and health impact, mobile social apps, app consumption, econometrics, panel data

2.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee and Wonseok Oh
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Business School, Nanyang Technological University, Singapore, Korea University Business School and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 474 (114,387)
Citation 17

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commuting, contextual targeting, field study, mobile coupon, mobile marketing

3.

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

Forthcoming, Journal of Operations Management
Number of pages: 47 Posted: 01 Oct 2019 Last Revised: 03 Aug 2023
Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi and Wonseok Oh
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, Nanyang Business School, Nanyang Technological University, Singapore, SUNY at Albany - School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 142 (379,575)
Citation 3

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digital banking adoption, online and mobile banking, FinTech, customer defection, omni-channel strategy, multi-homing, transaction cost economics, information stickiness, panel data, econometric analysis, difference-in-differences model, analytical model

Mobile Effects on Interrelated Two-Sided Financial Decisions: Comprehensive Evidence from Field Experiments on Peer-to-Peer Lending Platforms

Number of pages: 39 Posted: 19 Apr 2023 Last Revised: 04 Mar 2024
Sihan Fang, Hyeokkoo Eric Kwon, Tian Lu and Yingjie Zhang
Nanyang Business School, NTU, Nanyang Business School, Nanyang Technological University, Singapore, Department of Information Systems, Arizona State University and Peking University - Guanghua School of Management
Downloads 88 (540,411)

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mobile adoption; cognitive load theory; credit risk management; peer-to-peer lending; two-sided behavior; field experiment

Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms

NET Institute Working Paper No. 23-01
Number of pages: 43 Posted: 30 Nov 2023
Sihan Fang, Hyeokkoo Eric Kwon, Tian Lu and Yingjie Zhang
Nanyang Business School, NTU, Nanyang Business School, Nanyang Technological University, Singapore, Department of Information Systems, Arizona State University and Peking University - Guanghua School of Management
Downloads 18 (1,015,054)

Abstract:

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Mobile adoption, Cognitive load theory, Peer-to-peer lending, Two-sided behavior, Field experiment

5.

Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System

Number of pages: 46 Posted: 20 Dec 2023
Dalian University of Technology, Nanyang Business School, Nanyang Technological University, Nanyang Business School, Nanyang Technological University, Singapore, Boston University - Questrom School of Business and Dalian University of Technology
Downloads 85 (546,544)

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query recommendation, m-commerce, mobile search, field experiment, algorithm design, auto-complete, market concentration

6.

Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

Kwon, H. E., Oh, W., & Kim, T. (2017). Platform structures, homing preferences, and homophilous propensities in online social networks. Journal of Management Information Systems, 34(3), 768-802.
Number of pages: 42 Posted: 12 Feb 2021
Hyeokkoo Eric Kwon, Wonseok Oh and Taekyung
Nanyang Business School, Nanyang Technological University, Singapore, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and Kwangwoon University
Downloads 42 (772,714)
Citation 1

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age, homophily, agent-based simulation, gender, homophily, homophilous relationships, multi-homing, negative binomial regression, panel data, platforms, SNS, social networking services, social segregation

7.

Socializing in the Crowd: Impact of Physical Crowdedness on Social Media Usage

Posted: 28 Apr 2023
Xi'an Jiaotong University (XJTU) - School of Management, Nanyang Business School, Nanyang Technological University, Nanyang Business School, Nanyang Technological University, Singapore, Xi'an Jiaotong University (XJTU) - School of Management and University of Florida - Warrington College of Business

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crowdedness; social media, content generation; content consumption; stress

8.

Between a Rock and a Hard Place: To Grow or To Maintain? Studying the Effects of Cloud-Sourcing on M&A Growth

Posted: 03 Apr 2022 Last Revised: 18 May 2022
Moksh Matta, Kiron Ravindran, Hyeokkoo Eric Kwon and Gautamn Ray
Nanyang Technological University - Nanyang Business School, IE Business School, Nanyang Business School, Nanyang Technological University, Singapore and University of Minnesota - Twin Cities - Department of Operations and Management Science

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Mergers and acquisitions (M&A), cloud-sourcing, public cloud, private cloud, property rights