Syed Rameez ul Hassan

University of Haripur

University of Haripur

Swat Chowk, Hattar Road, Haripur

Haripur, PA KPK 22620

Pakistan

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Influence of Celebrity Endorsement on Consumer Purchase Intention for Existing Products: A Comparative Study

Syed Rameez ul Hassan, R. A. J. (2014). Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study. Journal of Management Info, 4(1), 1-23.
Number of pages: 23 Posted: 20 Feb 2015
Raja Ahmed Jamil and Syed Rameez ul Hassan
University of Haripur and University of Haripur
Downloads 1,804 (9,658)

Abstract:

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Celebrity Endorsement; Purchase Intention; Brand; Pakistan.