Bonnie Simpson

Assistant Professor, Consumer Behavior

SSC 4311

London, Ontario N6A 5B8

Canada

  • Assistant Professor, Consumer Behavior

    • Email
    • Tel: 519-661-2111 x84927
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Scholarly Papers (1)

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The Motivating Role of Dissociative Outgroups in Encouraging Positive Consumer Behaviour

Journal of Marketing Research, Forthcoming , University of Alberta School of Business Research Paper No. 2568831
Posted: 25 Feb 2015 Last Revised: 08 Apr 2015
Katherine White, Jennifer Argo and Bonnie Simpson
University of British Columbia (UBC) - Sauder School of Business, University of Alberta - Department of Marketing, Business Economics & Law and Assistant Professor, Consumer Behavior

Abstract:

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reference groups, dissociative out-groups, sustainability, normative influence, public versus private