Nicolas Schweizer

University of Zurich - Department of Business Administration

Plattenstrasse 14

Zurich, 8032

Switzerland

SCHOLARLY PAPERS

3

DOWNLOADS

698

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

Brand Management Throughout Professional Athletes' Careers

UZH Business Working Paper Series - Working Paper No. 350
Number of pages: 32 Posted: 01 Mar 2015 Last Revised: 07 Mar 2015
Nicolas Schweizer and Helmut M. Dietl
University of Zurich - Department of Business Administration and University of Zurich - Department of Business Administration (IBW)
Downloads 505 (84,433)
Citation 1

Abstract:

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Brand management, athlete, sports, endorsement, life cycle

Brand Management Throughout Professional Athletes' Careers

The IUP Journal of Brand Management, Vol. XII, No. 4, December 2015, pp. 39-57
Posted: 12 Jan 2016
Nicolas Schweizer and Helmut M. Dietl
University of Zurich - Department of Business Administration and University of Zurich - Department of Business Administration (IBW)

Abstract:

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2.

Developing a Framework to Identify and Systematise Sources of Inefficiencies in Sports Sponsorship from a Sponsee Perspective

International Journal of Sport Management and Marketing (Forthcoming), UZH Business Working Paper Series - Working Paper No. 352
Number of pages: 35 Posted: 01 Mar 2015 Last Revised: 05 Mar 2015
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Downloads 193 (236,032)

Abstract:

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Sports sponsorship, sponsee perspective, model of service quality, management of sporting organisations, sources of inefficiencies, sponsorship-related goals, sponsor satisfaction, sponsorship income maximisation, image effects, brand building

3.

Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach

UZH Business Working Paper Series - Working Paper No. 351
Posted: 01 Mar 2015 Last Revised: 21 Jan 2017
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration

Abstract:

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Outsourcing, sports sponsorship, sports organizations, sports marketing agencies, Resource-Based View, Transaction Cost Economics