Philip Fernbach

University of Colorado at Boulder - Department of Marketing

United States

SCHOLARLY PAPERS

2

DOWNLOADS

507

CITATIONS

0

Scholarly Papers (2)

1.

Do People Understand the Benefit of Diversification?

Number of pages: 81 Posted: 22 Jan 2016 Last Revised: 21 Jun 2018
Nicholas Reinholtz, Philip Fernbach and Bart De Langhe
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder
Downloads 349 (79,915)

Abstract:

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diversification, financial decision making, investing, numerical cognition

2.

Not a Problem: A Downside of Humorous Appeals

Number of pages: 33 Posted: 26 Feb 2015
A. Peter McGraw, Julie Schiro and Philip Fernbach
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 158 (176,406)

Abstract:

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Humor, problem-solving, public service announcements, social marketing, public policy