Philip Fernbach

University of Colorado at Boulder - Department of Marketing

United States

SCHOLARLY PAPERS

3

DOWNLOADS

1,326

SSRN CITATIONS

3

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Do People Understand the Benefit of Diversification?

forthcoming, Management Science
Number of pages: 89 Posted: 22 Jan 2016 Last Revised: 20 Oct 2020
Nicholas Reinholtz, Philip Fernbach and Bart De Langhe
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder
Downloads 704 (56,033)
Citation 7

Abstract:

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diversification, financial decision making, investing, numerical cognition

2.

Not a Problem: A Downside of Humorous Appeals

Number of pages: 33 Posted: 26 Feb 2015
A. Peter McGraw, Julie Schiro and Philip Fernbach
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 322 (142,897)
Citation 1

Abstract:

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Humor, problem-solving, public service announcements, social marketing, public policy

3.

Confidence Without Competence: Online Financial Search and Consumer Financial Decision-Making

Number of pages: 78 Posted: 14 Jun 2022
Adrian F. Ward, Tito Grillo and Philip Fernbach
The University of Texas at Austin, affiliation not provided to SSRN and University of Colorado at Boulder - Department of Marketing
Downloads 300 (154,471)

Abstract:

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Consumer financial decision-making, investment risk, subjective knowledge, confidence, Internet, information search