Philip Fernbach

University of Colorado at Boulder - Department of Marketing

United States

SCHOLARLY PAPERS

2

DOWNLOADS

435

CITATIONS

0

Scholarly Papers (2)

1.

Not a Problem: A Downside of Humorous Appeals

Number of pages: 33 Posted: 26 Feb 2015
A. Peter McGraw, Julie Schiro and Philip Fernbach
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 46 (186,963)

Abstract:

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Humor, problem-solving, public service announcements, social marketing, public policy

2.

Do People Understand the Benefit of Diversification?

Number of pages: 36 Posted: 22 Jan 2016
Nicholas Reinholtz, Philip Fernbach and Bart De Langhe
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder
Downloads 0 (87,631)

Abstract:

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diversification, financial decision making, investing, numerical cognition