Alicia Kulczynski

University of Newcastle (Australia) - Marketing

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

3

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Antecedents and Consequences of Participation in Brand Communities: A Literature Review

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 16 Posted: 27 Jul 2018
Margurite Hook, Stacey M. Baxter and Alicia Kulczynski
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) and University of Newcastle (Australia) - Marketing
Downloads 2 (644,067)
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Abstract:

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Brand community participation, Literature review, Online brand communities, Offline brand communities, Social-media-based brand communities

2.

Roses are Red, Violets are Blue, Sophisticated Brands Have a Tiffany Hue: The Effect of Iconic Brand Color Priming on Brand Personality Judgments

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 11 Posted: 27 Jul 2018
Stacey M. Baxter, Jasmina Ilicic and Alicia Kulczynski
University of Newcastle (Australia), University of Adelaide - Business School and University of Newcastle (Australia) - Marketing
Downloads 1 (656,338)
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Abstract:

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Brand color, Priming, Brand personality, Associations, Schema congruity