Lane Wakefield

Texas A&M University

PhD Student

804 Harrington Tower

Texas A&M University

College Station, TX 77843

United States

SCHOLARLY PAPERS

1

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283

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0

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Scholarly Papers (1)

1.

Forecasting Sponsorship Costs: Marketing Intelligence in the Athletic Apparel Industry

Special Issue on “The Dynamics of Sports Marketing and Management" in Marketing Intelligence and Planning, Forthcoming.
Number of pages: 31 Posted: 04 Mar 2015
University of North Carolina at Chapel Hill, Texas A&M University, Northern Kentucky University - College of Business and Ohio State University (OSU)
Downloads 283 (108,411)

Abstract:

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Marketing Intelligence, Sponsorship, Costs, Forecasting, Agency Conflicts, Athletic Apparel Industry