Christian Baccarella

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg

Lange Gasse 20

Nuremberg, 90403

Germany

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 14,998

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Top 14,998

in Total Papers Downloads

3,303

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (7)

1.

Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution

Journal of Organizational Advancement, Strategic and Institutional Studies, Vol. VII, No. 1, 2015
Number of pages: 11 Posted: 01 Apr 2015 Last Revised: 22 Apr 2015
Timm Wagner, Matthias Rose, Christian Baccarella and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Fraunhofer Institute for Integrated Circuits, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 2,689 (4,590)

Abstract:

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Music Industry, Music Distribution, Music Streaming Services, Business Model Innovation

2.

Antecedents of Brand Post Popularity in Facebook: The Influence of Images, Videos, and Text

Proceedings of the 15th International Marketing Trends Conference (2016)
Number of pages: 8 Posted: 01 Dec 2015
Timm Wagner, Christian Baccarella and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 196 (159,692)

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social media, social networking site, brand post popularity, automotive industry, premium brands, communication effectivity

3.

Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)

Proceedings International Marketing Trends Conference 2015
Number of pages: 16 Posted: 24 Apr 2015
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Independent, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Lubeck and University of Erlangen-Nuremberg
Downloads 174 (177,730)

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Content Analysis, High-tech, Marketing, Communication, Automotive, Mercedes

4.

Social Media? It's Serious!: Understanding the Dark Side of Social Media

European Management Journal, 36(4), pp.431-438. 2018
Number of pages: 29 Posted: 14 Aug 2018
Christian Baccarella, Timm Wagner, Jan Kietzmann and Ian P. McCarthy
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Simon Fraser University - Segal Graduate School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 116 (246,491)
Citation 2

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Social Media, Dark Side, Unintended Consequences, Bullying, Fake News, Trolling Cyber Bullying, Trolling, Online Witch Hunts, Facebook, Reddit, YouTube Online Stalking, Dark Side of Social Media

5.

Untangling Social Media Excellence: Five Typical Patterns of Super Successful Posts

Proceedings of the 16th International Marketing Trends Conference, 2017
Number of pages: 9 Posted: 21 Jun 2017
Tobias Eismann, Timm Wagner, Christian Baccarella and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 92 (288,630)

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social media, successful posts, communication effectiveness, marketing

6.

This is How We Do It: Untangling Patterns of Super Successful Social Media Activities

In: Meiselwitz G. (eds) Social Computing and Social Media. User Experience and Behavior. SCSM 2018. Lecture Notes in Computer Science, vol 10913. Springer, Cham; ISBN: 978-3-319-91521-0
Number of pages: 11 Posted: 14 Aug 2018
Tobias Eismann, Timm Wagner, Christian Baccarella and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 28 (492,130)

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Social Media, Social Networking Site, Facebook, Social Media Posts, Marketing Communications, Social Media Excellence

7.

Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era

Lecture Notes in Computer Science, Vol. 9742, pp. 461-471
Number of pages: 8 Posted: 13 Jul 2016
Timm Wagner, Christian Baccarella, Christian Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Lubeck and University of Erlangen-Nuremberg
Downloads 8 (614,109)

Abstract:

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Premium brands, Social media, Social networking sites, Brand posts, Automotive, Appeals, Communication strategy, Content analysis