Jonny Holmström

University of Umea

SCHOLARLY PAPERS

2

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88

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Scholarly Papers (2)

1.

Why Zlatan Ibrahimović is Bigger Than Manchester United: Investigating Digital Traces in Co-branding Processes on Social Media Platforms

In: Proceedings of the 52nd Hawaii International Conference on System Sciences (pp. 2729-2738), ISBN: 978-0-9981331-2-6
Number of pages: 11 Posted: 12 Feb 2019
Vasili Mankevich, Jonny Holmström and Ian P. McCarthy
University of Umea, University of Umea and Simon Fraser University (SFU) - Beedie School of Business
Downloads 86 (327,273)

Abstract:

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Zlatan Ibrahimović, Manchester United, social media, co-branding, sports marketing, text analysis, emoticon analysis, instagram, sentiment analysis, emotional analysis

2.

Representation and Mediation in Digitalized Work: Evidence from Maintenance of Mining Machinery

Journal of Information Technology, Vol. 33, Issue 3, 2018
Number of pages: 17 Posted: 22 Aug 2018
Katrin Jonsson, Lars Mathiassen and Jonny Holmström
University of Umea, Georgia State University and University of Umea
Downloads 2 (714,526)
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Abstract:

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condition-based maintenance, figuration, digital representation, digital mediation