Charlotta Windahl

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

SCHOLARLY PAPERS

5

DOWNLOADS

149

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

What Service Transition? Rethinking Established Assumptions About Manufacturers’ Service-Led Growth Strategies

Industrial Marketing Management, Vol. 44, Issue 2, 2015
Number of pages: 34 Posted: 11 Mar 2015 Last Revised: 10 Mar 2016
Linköping University, University of Auckland Business School, Linkoping University - Department of Management and Engineering Division and University of St. Gallen
Downloads 149 (268,841)
Citation 2

Abstract:

Loading...

Service transition, Solutions, Manufacturing companies, Service strategy, Problematization methodology

2.

Capabilities for market-shaping: triggering and facilitating increased value creation

Journal of the Academy of Marketing Science 47 (4), 617-639. DOI: 10.1007/s11747-019-00643-z., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Suvi Nenonen, Kaj Storbacka and Charlotta Windahl
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

Abstract:

Loading...

Market-shaping, Marketing capabilities, Dynamic capabilities, Grounded theory

3.

(Engaging or Avoiding) Change Through Reflexive Practices

Journal of Management Inquiry, 28 (2), 187-203. DOI: 0.1177/1056492617718089., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
University of St Andrews, University of Auckland Business School, University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

Abstract:

Loading...

qualitative research, organization theory, work-life conflict/management, affect/emotions

4.

Institutional work by market-shaping public actors

Journal of Service Theory and Practice, 30 (4/5), 401-435. DOI 10.1108/JSTP-08-2019-0176., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Valtteri Kaartemo, Suvi Nenonen and Charlotta Windahl
University of Turku, University of Auckland Business School and University of Auckland Business School

Abstract:

Loading...

Market shaping, Public actors, Institutional work, Marketing, Institutional field, Institutional entrepreneurship

5.

Strategic Design: Orchestrating and Leveraging Market-shaping Capabilities

Journal of Business and Industrial Marketing, vol. 35 no. 9. https://doi.org/10.1108/JBIM-03-2019-0133, The University of Auckland Business School Research Paper
Posted: 05 Apr 2022
Charlotta Windahl, Ingo O Karpen and Mark R Wright
University of Auckland Business School, University of Adelaide and RMIT University - Graduate School of Business and Law

Abstract:

Loading...

Strategic design, market shaping, dynamic capabilities, value creation