Charlotta Windahl

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

  • University of Auckland Business School

SCHOLARLY PAPERS

5

DOWNLOADS

149

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (5)

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1.

What Service Transition? Rethinking Established Assumptions About Manufacturers’ Service-Led Growth Strategies

Industrial Marketing Management, Vol. 44, Issue 2, 2015
Number of pages: 34 Posted: 11 Mar 2015 Last Revised: 10 Mar 2016
Christian Kowalkowski, Charlotta Windahl, Daniel Kindström and Heiko Gebauer
Linköping University, University of Auckland Business School, Linkoping University - Department of Management and Engineering Division and University of St. Gallen
Downloads 149 (268,841)
Citation 2

Abstract:

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Service transition, Solutions, Manufacturing companies, Service strategy, Problematization methodology

2.

Capabilities for market-shaping: triggering and facilitating increased value creation

Journal of the Academy of Marketing Science 47 (4), 617-639. DOI: 10.1007/s11747-019-00643-z., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Suvi Nenonen, Kaj Storbacka and Charlotta Windahl
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Market-shaping, Marketing capabilities, Dynamic capabilities, Grounded theory

3.

(Engaging or Avoiding) Change Through Reflexive Practices

Journal of Management Inquiry, 28 (2), 187-203. DOI: 0.1177/1056492617718089., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Paul Hibbert, Lisa J Callagher, Frank Siedlok, Charlotta Windahl and Hee Sun Kim
University of St Andrews, University of Auckland Business School, University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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qualitative research, organization theory, work-life conflict/management, affect/emotions

4.

Institutional work by market-shaping public actors

Journal of Service Theory and Practice, 30 (4/5), 401-435. DOI 10.1108/JSTP-08-2019-0176., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Valtteri Kaartemo, Suvi Nenonen and Charlotta Windahl
University of Turku, University of Auckland Business School and University of Auckland Business School

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Market shaping, Public actors, Institutional work, Marketing, Institutional field, Institutional entrepreneurship

5.

Strategic Design: Orchestrating and Leveraging Market-shaping Capabilities

Journal of Business and Industrial Marketing, vol. 35 no. 9. https://doi.org/10.1108/JBIM-03-2019-0133, The University of Auckland Business School Research Paper
Posted: 05 Apr 2022
Charlotta Windahl, Ingo O Karpen and Mark R Wright
University of Auckland Business School, University of Adelaide and RMIT University - Graduate School of Business and Law

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Strategic design, market shaping, dynamic capabilities, value creation