Zhuping Liu

Baruch College, City University of New York

Assistant Professor of Marketing

New York, NY 10010

United States

SCHOLARLY PAPERS

2

DOWNLOADS

239

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Marketing Spillovers of Location-Based Mobile Services

Number of pages: 46 Posted: 16 Mar 2015
Baruch College, City University of New York, University of Texas at Austin and University of Texas at Austin - Red McCombs School of Business
Downloads 127 (238,953)

Abstract:

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Marketing Spillover, Location-Based, Mobile Marketing, Spatial Models

2.

Dynamics and Peer Effects of Brand Revenue in College Sports

Number of pages: 42 Posted: 13 Mar 2015 Last Revised: 14 Mar 2015
Baruch College, City University of New York, University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 112 (262,060)

Abstract:

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Peer Effects, Brand Revenue, College Sports, Conference Switch, Bayesian Dynamic Linear Model, Bayesian Analysis