Ana Maria Iorga

Bucharest Academy of Economic Studies

Piata Romana 6

Bucharest

Romania

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Scholarly Papers (1)

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Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Number of pages: 15 Posted: 19 Mar 2015
Nicolae Al. Pop, Dan-Cristian Dabija and Ana Maria Iorga
Bucharest Academy of Economic Studies - Faculty of Marketing, Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest Academy of Economic Studies
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Abstract:

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neuromarketing, neuroscience, market research, ethical responsibility, experimental research