Silviu Szentesi

Aurel Vlaicu University of Arad

B-dul Revoluţiei nr. 77,

P.O. BOX 2/158 AR

Arad, 310130

Romania

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A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry

Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014
Number of pages: 10 Posted: 19 Mar 2015
Dan-Cristian Dabija, Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
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Abstract:

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retail brand, customer–based brand equity, store brand, textiles, footwear