Chenxi Li

Fudan University - School of Management

PhD student

No. 670, Guoshun Road

No.670 Guoshun Road

Shanghai, 200433

China

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Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
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Citation 8

Abstract:

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Mobile, Targeting, Field Experiment, E-commerce, Advertising, Weather