Mazhar Ali

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Assistant Professor

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 18,919

SSRN RANKINGS

Top 18,919

in Total Papers Downloads

2,484

CITATIONS

5

Scholarly Papers (7)

1.

Effect of Store Atmosphere on Consumer Purchase Intention

International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Number of pages: 9 Posted: 13 Apr 2015
Riaz Hussain and Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 1,963 (7,333)
Citation 3

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2.

Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products

Number of pages: 17 Posted: 22 Mar 2016
Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 243 (124,147)
Citation 1

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Creativity, advertising effectiveness, purchase intention, Aided Recall, Un-aided Recall, Product involvement

3.

Telecom Branding in Pakistan: Network Coverage or Value Added Services

Academic Journal of Research in Economics and Management, Vol. 3, No. 3, June 2015, 61-66
Number of pages: 6 Posted: 08 Dec 2015
University of Dammam, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Sukkur Institute of Business Administration and Sukkur Institute of Business Administration
Downloads 84 (292,554)
Citation 3

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Telecom, Mobile Phone, Services, Branding, Marketing, Pakistan

4.

Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids

Shuja, K., Ali, M., Mehak Anjum, M., & Rahim, A. (2018). Effectiveness of Animated Spokes Character in Advertising Targeted to Kids.Journal of Marketing Management and Consumer Behavior, 2(2).31-47
Number of pages: 17 Posted: 12 Mar 2018 Last Revised: 22 Mar 2018
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 82 (296,875)

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Children Buying Behavior, Animated Character, Advertising Effectiveness, Brand Preference, Brand Association, Brand Recall, Brand Recognition

5.

Antecedents of Attitude toward Counterfeit Wrist Watches

Pakistan Business Review, Vol. 19(1), p. 251-166, 2017
Number of pages: 16 Posted: 06 Apr 2017 Last Revised: 03 May 2017
Mazhar Ali and Kashif Farhat
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Muhammad Ali Jinnah University
Downloads 61 (349,265)

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Attitude, Counterfeit Products Price-Quality Inference, Subjective Norms, Information Susceptibility, Normative Susceptibility, Past Experience, Risk Aversion, Personal Gratification

Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country

Shakaib Farid, D. & Ali, M.(2018). Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country. Marketing and Branding Research. 5(1).31-43.
Number of pages: 13 Posted: 14 Jun 2018 Last Revised: 19 Jul 2018
Dania Shakaib Farid and Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 21 (526,282)

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Personality,Impulsive Buying Behavior,OCEAN Model,Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism

Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country

Marketing and Branding Research 5 (2018) 31-43
Number of pages: 13 Posted: 27 Mar 2019
Dania Shakaib Farid and Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 5 (633,340)
Citation 1

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7.

Determinants of Students' Loyalty to University: A Service-Based Approach

Number of pages: 48 Posted: 30 Oct 2018
Mazhar Ali and Masood Ahmed
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Downloads 25 (486,855)
Citation 2

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student loyalty, university switching cost, perceived service quality, student satisfaction, university image