Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
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Attitude, Counterfeit Products Price-Quality Inference, Subjective Norms, Information Susceptibility, Normative Susceptibility, Past Experience, Risk Aversion, Personal Gratification
Creativity, advertising effectiveness, purchase intention, Aided Recall, Un-aided Recall, Product involvement
Telecom, Mobile Phone, Services, Branding, Marketing, Pakistan
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