Hanne Harmsen

Aarhus University - Department of Marketing and Statistics

Haslegårdsvej 10

DK-8210 Aarhus

Denmark

SCHOLARLY PAPERS

3

DOWNLOADS

22

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Book Reviews

Number of pages: 8 Posted: 29 Apr 2004
De Montfort University, University of Manchester - Manchester Business School, University of the West Indies - Faculty of Engineering, University of Applied Sciences Brandenburg - Institute for Innovation and Internationalization, Innovaro Limited and Aarhus University - Department of Marketing and Statistics
Downloads 22 (578,747)
  • Add to Cart

Abstract:

Loading...

2.

Using Market Information in Product Development

Journal of Consumer Marketing, Vol. 24, No. 4, pp. 194-204, 2007
Posted: 04 Aug 2007
Helle Alsted S√łndergaard and Hanne Harmsen
Aarhus University - Department of Marketing and Statistics and Aarhus University - Department of Marketing and Statistics

Abstract:

Loading...

marketing information, product development, fast moving consumer goods

3.

Why Did We Make that Cheese? An Empirically Based Framework for Understanding What Drives Innovation Activity

R&D Management, Vol. 30, No. 2, April 2000
Posted: 17 Sep 2000
Francis Declerck, Hanne Harmsen and Klaus G. Grunert
ESSEC Business School, Aarhus University - Department of Marketing and Statistics and Aarhus University - School of Business and Social Sciences

Abstract:

Loading...