Klaus G. Grunert

Aarhus University - Department of Marketing

Fuglesangs Alle 4

Aarhus V., DK-8210

Denmark

SCHOLARLY PAPERS

38

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Scholarly Papers (38)

1.

Testing and Validation of a Hierarchical Values-Attitudes Model in the Context of Green Food in China

Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 2, pp. 296-314, 2014
Posted: 16 Jun 2015
Aarhus University, Department of Business Administration, Aarhus University - Department of Marketing, Independent, Independent, Independent and Independent

Abstract:

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China, Food safety, Green food, Values-attitudes hierarchy

2.

Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use

Food Policy, Vol. 44, pp. 177-189, 2014
Posted: 16 Jun 2015
Klaus G. Grunert, Sophie Hieke and Josephine M. Wills
Aarhus University - Department of Marketing, European Food Information Council and European Food Information Council

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Consumer behaviour, Food labelling, Sustainability

3.

Improving Internal Communication between Marketing and Technology Functions for Successful New Food Product Development

Trends in Food Science & Technology, vol. 37, pp. 106-114, 2014
Posted: 03 May 2015
Aarhus University - Department of Business Administration, Aarhus University - Department of Marketing, Aarhus University - Department of Marketing and Statistics, Wageningen UR, Wageningen UR and Aarhus University - Department of Marketing and Statistics

Abstract:

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4.

Price Knowledge During Grocery Shopping: What We Learn and What We Forget

Journal of Retailing, vol. 90, no. 3, pp. 332-346, 2014
Posted: 23 Apr 2015
Birger Boutrup Jensen and Klaus G. Grunert
Independent and Aarhus University - Department of Marketing

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5.

Evaluative Conditioning of Food Technologies in China: Moderating Effect of Social Trust

Food Quality and Preference, vol. 37, pp. 19–26, 2014
Posted: 22 Apr 2015
Natascha Loebnitz and Klaus G. Grunert
Independent and Aarhus University - Department of Marketing

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Evaluative conditioning, Food technologies, Social trust, China

6.

Expected and Experienced Quality as Predictors of Intention to Purchase Four New Processed Beef Products

British Food Journal, vol. 116, no. 3, pp. 451-471, 2014
Posted: 17 Apr 2015
Faiza Saeed and Klaus G. Grunert
Aarhus University - School of Business and Social Sciences and Aarhus University - Department of Marketing

Abstract:

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Purchase intention, Beef quality perception, Prototypes testing

7.

Health-Related Ad Information and Health Motivation Effects on Product Evaluations

Journal of Business Research, vol. 67, pp. 1209-1217, 2014
Posted: 17 Apr 2015
Polymeros Chrysochou and Klaus G. Grunert
Aarhus University - Department of Business Administration and Aarhus University - Department of Marketing

Abstract:

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Food advertisements, Imagery, Health claims, Nutrition claims, Process claims, Health motivation

8.

Dietary Restraint and Subjective Well-Being in University Students in Chile

Nutricion Hospitalaria, vol. 30, no. 2, pp. 453-461, 2014
Posted: 17 Apr 2015
Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, University of Santiago, Chile, University of Talca, University of Chile, Universidad de la Frontera and Aarhus University - Department of Marketing

Abstract:

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Food restraint, Satisfaction with life, Satisfaction with food, Mental health

9.

Attention Mediates the Effect of Nutrition Label Information on Consumers' Choice: Evidence from a Choice Experiment Involving Eye-Tracking

Appetite, vol- 76, no. may, 66-75, 2014
Posted: 09 Sep 2014
Wageningen UR, Aarhus University - Department of Marketing, Aarhus University - Department of Marketing and Statistics, University of Warsaw - Faculty of Psychology, University of Warsaw - Faculty of Psychology and Independent

Abstract:

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Attention, Choice, Nutrition labels, Eye tracking

10.

Standing Out in the Crowd: The Effect of Information Clutter on Consumer Attention for Front-of-Pack Nutrition Labels

Food Policy, vol. 41, no. August, pp. 65-74, 2013
Posted: 27 Feb 2014
Svetlana Bialkova, Klaus G. Grunert and Hans Van Trijp
Wageningen UR, Aarhus University - Department of Marketing and Independent

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Consumers, Attention, Nutrition labels, Information density, Package design optimization

11.

Psychometric Properties of the Satisfaction with Food-Related Life Scale: Application in Southern Chile

Journal of Nutrition Education and Behavior, vol. 45, no. 5, pp. 443-449, 2013
Posted: 27 Feb 2014
Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, University of Chile, University of Talca and Aarhus University - Department of Marketing

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Satisfaction with food-related life, factor analysis, food, well-being

12.

Eating Habits and Subjective Well-Being Among University Students in Southern Chile

Nutricion Hospitalaria, vol. 28, no. 6, pp. 2221-2228, 2013
Posted: 25 Feb 2014
Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera, Universidad de la Frontera and Aarhus University - Department of Marketing

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Satisfaction with life, satisfaction with food-related life, Place of residence, Health, Nutritional status, Family

13.

How Product Trial Changes Quality Perception of Four New Processed Beef Products

Meat Science, vol. 93, no. 1, pp. 119-127, 2013
Posted: 25 Feb 2014
Faiza Saeed, Klaus G. Grunert and Margrethe Therkildsen
Aarhus University - School of Business and Social Sciences, Aarhus University - Department of Marketing and Aarhus University

Abstract:

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Processed meat, Prototypes testing, Repeated measures technique, Expected and experienced quality, Demographics

14.

Effect of Nutrition Label Format and Product Assortment on Healthfulness of Food Choice

Appetite, vol. 71, no. 1, pp. 63-74, 2013
Posted: 25 Feb 2014
Aarhus University - Department of Marketing and Statistics, Aarhus University - Department of Marketing, Independent, Wageningen UR, University of Surrey, Independent, University of Warsaw - Faculty of Psychology and Saarland University

Abstract:

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Nutrition label, Consumer research, Guideline daily amount, Traffic light colour coding, Health, Choice

15.

Consumer Attitudes to Different Pig Production Systems: A Study from Mainland China

Agriculture and Human Values, vol. 30, no. 3, pp. 443-455, 2013
Posted: 24 Feb 2014
Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University - Department of Marketing, Independent, Ghent University - Department of Agricultural Economics, Ghent University and Independent

Abstract:

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consumers, pig production systems, China, survey, conjoint analysis

16.

Consumer Attitudes Toward New Technique for Preserving Organic Meat Using Herbs and Berries

Meat Science, vol. 96, no. 1, pp. 126–135, 2013
Posted: 20 Aug 2013
Independent, Independent, Aarhus University and Aarhus University - Department of Marketing

Abstract:

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Processed meat, Technology acceptance, Consumer attitudes, Preservation, Organic

17.

Peer Influence on Adolescent Snacking

Journal of Social Marketing, vol. 3 no. 2, pp. 176-194, 2013
Posted: 15 Aug 2013
Aarhus University - Department of Marketing and Statistics, Aarhus University - School of Business and Social Sciences and Aarhus University - Department of Marketing

Abstract:

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Adolescents, Social marketing, Denmark, Consumer behaviour, Peer influence, Snacking behaviour, Health, Symbolic meaning, Social meaning

18.

Pork in Good Company? Exploratory Analysis of Side Dishes, Beverages, Foodscapes and Individual Characteristics

Meat Science, Vol. 95, No. 3, pp. 694-698, 2013
Posted: 29 Jul 2013
Ghent University - Department of Agricultural Economics, Ghent University, Federal University of Rio Grande do Sul (UFRGS/PPGA) and Aarhus University - Department of Marketing

Abstract:

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Consumer, Meal, Pork, Side Dishes, Vegetables

19.

Consumer Satisfaction with Dry-Cured Ham in Five European Countries

Meat Science, Vol. 87, No. 4, 2011
Posted: 11 Jun 2013
Ghent University, Ghent University, Independent, Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University - Department of Marketing and Independent

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Consumer satisfaction, Dry-cured ham, Health, Logistic regression, Q-PorkChains, Taste

20.

Impact of Product Familiarity on Beef Quality Perception

Agribusiness, Vol. 28, No. 2, pp. 157–172, 2012
Posted: 10 Apr 2013 Last Revised: 14 Aug 2013
Faculdade de Medicina Veterinária, Universidade Técnica de Lisboa, University of Lisbon - Faculty of Veterinary Medicine, Independent and Aarhus University - Department of Marketing

Abstract:

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21.

Nutrition Labeling

Encyclopedia of Human Nutrition, Vol. 3, pp 315-319, 2013
Posted: 05 Apr 2013
Klaus G. Grunert
Aarhus University - Department of Marketing

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MAPP

22.

Is Food-Related Lifestyle (FRL) Able to Reveal Food Consumption Patterns in Non-Western Cultural Environments? Its Adaptation and Application in Urban China

Appetite, Vol. 56, pp. 357–367, 2011
Posted: 17 Aug 2012
Aarhus University - Department of Marketing, Aarhus University, Department of Business Administration, Independent, Independent, affiliation not provided to SSRN and Independent

Abstract:

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Food-related lifestyle, China, Segmentation, Culture

23.

To Eat or Not to Eat Pork, How Frequently and How Varied? Insights from the Quantitative Q-Porkchains Consumer Survey in Four European Countries

Meat Science, Vol. 88, No. 4, pp. 619–626, 2011
Posted: 17 Aug 2012
Wim Verbeke, Federico Perez-Cueto and Klaus G. Grunert
Ghent University - Department of Agricultural Economics, Ghent University and Aarhus University - Department of Marketing

Abstract:

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Consumer, Frequency, Meat, Pork, Segmentation, Variety

24.

Investigating the Gap between Citizens’ Sustainability Attitudes and Food Purchasing Behaviour: Empirical Evidence from Brazilian Pork Consumers

International Journal of Consumer Studies, Vol. 35, No. 4, pp. 391-402, 2011
Posted: 17 Aug 2012
Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, affiliation not provided to SSRN, Independent and Aarhus University - Department of Marketing

Abstract:

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Sustainability, attitudes, pork consumers, Brazil, conjoint analysis

25.

Consumer Demand and Quality Assurance: Segmentation Basis and Implications for Chain Governance in the Pork Sector

Journal on Chain and Network Science, Vol. 11, No. 2, pp. 89-97, 2011
Posted: 16 Aug 2012
Aarhus University - Department of Marketing, Wageningen University, affiliation not provided to SSRN, affiliation not provided to SSRN, Independent and Arhus University

Abstract:

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consumer behaviour, quality assurance, governance, market segments

Changing Micronutrient Intake Through (Voluntary) Behaviour Change - The Case of Folate

Appetite, Vol. 58, pp. 1014-1022, 2012
Posted: 14 Aug 2012
Independent, Aarhus University - Department of Marketing and Statistics, Aarhus University - Department of Marketing, affiliation not provided to SSRN, Independent, Brunel University London - School of Information Systems, Computing and Mathematics, University of Surrey and University of Surrey

Abstract:

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behaviour change, micronutrients, food choice, eating behaviour, folate

Changing Micronutrient Intake Through (Voluntary) Behaviour Change: The Case of Folate

Appetite, vol. 58, pp. 1014–1022, 2012
Posted: 10 Apr 2013
Independent, Aarhus University - Department of Marketing and Statistics, Aarhus University - Department of Marketing, Independent, Independent, Brunel University London - School of Information Systems, Computing and Mathematics, University of Surrey and University of Surrey

Abstract:

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Behaviour change, Micronutrients, Food choice, Eating behaviour, Folate

27.

An Integrative Conceptual Framework for Analyzing Customer Satisfaction with Shopping Trip Experiences in Grocery Retailing

Journal of Retailing and Consumer Services, Vol. 19, No. 4, 445-456, 2012
Posted: 10 Aug 2012
Aarhus University - Department of Marketing and Statistics, Independent, University of Aarhus - Aarhus School of Business - Marketing and Statistics, Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University - School of Business and Social Sciences and Aarhus University - Department of Marketing

Abstract:

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Confirmation/disconfirmation, Customer satisfaction, Expectations, Grocery retailing, Shopping trips

28.

Socio-Demographic and Attitudinal Determinants of Nutrition Knowledge of Food Shoppers in Six European Countries

Food Quality and Preference, Vol. 26, pp. 166-177, 2012
Posted: 10 Aug 2012
Aarhus University - Department of Marketing, European Food Information Council, affiliation not provided to SSRN, Aarhus University - Department of Marketing and Statistics, Arhus University and affiliation not provided to SSRN

Abstract:

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Nutrition knowledge, Socio-demographics, Attitudes, Cross-national differences

29.

Consumer Attitudes Towards Sustainability Aspects of Food Production: Insights from Three Continents

Journal of Marketing Management, Vol. 28, No. 3-4, pp. 334-372, 2012
Posted: 10 Aug 2012
Independent, Aarhus University - Department of Marketing, Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University, Department of Business Administration and Ghent University - Department of Agricultural Economics

Abstract:

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sustainability, food, citizens, consumers, conjoint analysis, clusters

30.

European Citizen and Consumer Attitudes and Preferences Regarding Beef and Pork

Meat Science, Vol. 84, No. 2, pp. 284-292, 2010
Posted: 01 Jul 2011
Ghent University - Department of Agricultural Economics, Ghent University, Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent and Aarhus University - Department of Marketing

Abstract:

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MAPP, attitude, beef, citizen, consumer, health, meat, pork, ProSafeBeef, Q-Porkchains, safety, quality

31.

Exploring Consumer Satisfaction with Dry-Cured Ham in Five European Countries

Meat Science, Vol. 87, No. 4, pp. 336-343, 2011
Posted: 01 Jul 2011
Ghent University, Ghent University, Government of Aragón, Spain, Federal University of Rio Grande do Sul (UFRGS/PPGA), Aarhus University - Department of Marketing and Ghent University - Department of Agricultural Economics

Abstract:

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MAPP, health, consumer satisfaction, dry-cured ham, logistic regression, taste, Q-Porkchains

32.

Perceived Fit of Different Combinations of Carriers and Functional Ingredients and its Effect on Purchase Intention

Posted: 17 May 2011
affiliation not provided to SSRN, Aarhus University - Department of Marketing, Arhus University, Aarhus University - Department of Marketing and Statistics, Aarhus University - Department of Marketing and Statistics, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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Functional food, Consumers, Carrier foods, Functional ingredients

33.

European Consumers and Beef Safety: Perceptions, Expectations and Uncertainty Reduction Strategies

Posted: 17 May 2011
Ghent University, Ghent University - Department of Agricultural Economics, Independent, Federal University of Rio Grande do Sul (UFRGS/PPGA) and Aarhus University - Department of Marketing

Abstract:

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Beef, Consumer, Information, Safety

34.

Impact of Health-Related Claims on the Perception of Other Product Attributes

Posted: 11 May 2011
Aarhus University - Department of Marketing and Statistics, affiliation not provided to SSRN, Aarhus University - Department of Marketing, Aarhus University - School of Business and Social Sciences, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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Health claim, Healthiness, Product quality, Product attributes, Consumer, Attitude, Food choice

35.

Determinants of Consumer Understanding of Health Claims

Appetite, Vol. 56, No. 2, 2011
Posted: 06 Mar 2011
Klaus G. Grunert, Joachim Scholderer and Michel Rogeaux
Aarhus University - Department of Marketing, Arhus University and Danone Research

Abstract:

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Health claims, Functional foods, Attitudes, Consumer understanding

36.

Consumer Satisfaction with Pork Meat and Derived Products in Five European Countries

Appetite, Vol. 56, No. 1, 2011
Posted: 06 Mar 2011
Ghent University, Ghent University, Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, Aarhus University - Department of Marketing and Independent

Abstract:

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Satisfaction, Meat, Pork, Q-PorkChains

37.

European Consumers' Acceptance of Beef Processing Technologies: A Focus Group Study

Innovative Food Science and Emerging Technologies, Forthcoming
Posted: 13 Nov 2010
Federal University of Rio Grande do Sul (UFRGS/PPGA), Independent, Aarhus University - Department of Marketing, Ghent University, Ghent University, affiliation not provided to SSRN and Ghent University - Department of Agricultural Economics

Abstract:

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Consumers, Attitudes, Beef, Processing technologies, Europe, Qualitative, Focus group

38.

Why Did We Make that Cheese? An Empirically Based Framework for Understanding What Drives Innovation Activity

R&D Management, Vol. 30, No. 2, April 2000
Posted: 17 Sep 2000
Francis Declerck, Hanne Harmsen and Klaus G. Grunert
ESSEC Business School, Aarhus University - Department of Marketing and Statistics and Aarhus University - Department of Marketing

Abstract:

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