Szabolcs Nagy

University of Miskolc

Associate Professor

Egyetemvaros ut 1

Miskolc, B-A-Z 3515

Hungary

SCHOLARLY PAPERS

19

DOWNLOADS
Rank 68,183

SSRN RANKINGS

Top 68,183

in Total Papers Downloads

522

SSRN CITATIONS
Rank 172,617

SSRN RANKINGS

Top 172,617

in Total Papers Citations

0

CROSSREF CITATIONS

0

Ideas:
“  Associate Professor/Researcher in marketing. My current research interest are digital marketing, green marketing and digital social innovation. I search for academics for collaboration in the above-mentioned areas. Would be happy to collaborate in many ways. Get in touch if interested, and we can discuss possible opportunities (szabolcs.nagy.phd@gmail.com). Member of the editorial board of the following scientific journals: 1)Marketing and Management of Innovations (WoS-ESCI), ISSN 2227-6718 (on-line)  ”

Scholarly Papers (19)

1.

E-Commerce in Hungary: A Market Analysis

Theory, Methodology, Practice, Vol.12., Nr.2, pp. 25-32 2016
Number of pages: 8 Posted: 11 Feb 2017
Szabolcs Nagy
University of Miskolc
Downloads 190 (161,818)

Abstract:

Loading...

e-commerce, market analysis, DESI, online shopping, online shopper, Hungary, retail

2.

The Impact of Country of Origin in Mobile Phone Choice of Generation Y and Z

Journal of Management and Training for Industries, Vol. 4, No. 2, 2017
Number of pages: 14 Posted: 30 Oct 2017
Szabolcs Nagy
University of Miskolc
Downloads 81 (307,856)

Abstract:

Loading...

Mobile Phone, Product Choice, Country of Origin, Generation Y, Generation Z, Marketing, Price Sensitivity, Consumer Behavior

3.

A New Customer Satisfaction Management Model (Methodology and Practice)

EKONOMIKA IR VADYBA: 2009. 14 : ECONOMICS & MANAGEMENT: 2009. 14 ISSN: 1822-6515
Number of pages: 8 Posted: 07 Mar 2017
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Downloads 39 (439,710)

Abstract:

Loading...

customer orientation, market-orientation, customer-satisfaction, customer satisfaction management, customer loyalty index, Customer Satisfaction Management model.

4.

Criteria of Effective Marketing – Analysis of Corporate Marketing Activities in Hungary

Proceedings of “Balance and Challenges” 9th International Scientific Conference, Miskolc, Lillafüred, Hungary, ISBN:978-963-358-098-1
Number of pages: 14 Posted: 05 Jan 2016
Szabolcs Nagy
University of Miskolc
Downloads 25 (501,506)

Abstract:

Loading...

marketing, Hungary, effective, research study

5.

Complex Modeling of Factors Influencing Market Success of New Product and Service Developments

Proceedings of European Marketing Academy (EMAC) 2014, Valencia, Spain
Number of pages: 7 Posted: 18 Jan 2016
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 23 (512,881)

Abstract:

Loading...

marketing, innovation

6.

The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour

Club of Economics in Miskolc TMP Vol.14., Nr. 1., pp. 27-36. 2018
Number of pages: 10 Posted: 28 Sep 2018
Szabolcs Nagy and Csilla Konyha
University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 22 (518,802)

Abstract:

Loading...

pro-environmental behavior, culture, Hofstede’s cultural dimensions, Hungary, individualism, power distance

7.

Functional Food Marketing: The Hungarian Market Case

Theory Methodology Practice: Club of Economics In Miskolc (ISSN: 1589-3413) V: (1) pp. 43-51. (2010)
Number of pages: 7 Posted: 15 Mar 2017
Szabolcs Nagy
University of Miskolc
Downloads 18 (542,429)

Abstract:

Loading...

health marketing, functional foods, life marketing approach, death marketing approach, target groups, positioning strategy, market segmentation

8.

The Relationship between Values and General Environmental Behaviour

ECONOMICS AND MANAGEMENT: 2012. 17 (1) ISSN 2029-9338 (ONLINE) ISSN 1822-6515 (CD-ROM) pp. 272-278
Number of pages: 7 Posted: 09 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 18 (542,429)

Abstract:

Loading...

social marketing, values, LOV, general environmental behaviour (GEB), Hungary, behavioural segmentation

9.

Innovation and Knowledge Based Competitiveness: Corporate Practices and Economic Policy in Hungary

Proceedings of the 8th International Scientific and Practical Conference. Legal and Administrative Problems of the Public and Business: Russian and International Experience, Moscow, 2013
Number of pages: 11 Posted: 06 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 16 (554,283)

Abstract:

Loading...

Innovation, Competitiveness, Economic Policy

10.

Identity and Image in the City Marketing

MARKETING ÉS MENEDZSMENT (ISSN: 1219-0349) Vol. 42.: (5-6.) pp. 106-116. (2008)
Number of pages: 23 Posted: 15 Mar 2017
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Downloads 15 (560,340)

Abstract:

Loading...

city marketing, city image, city identity, dual approach, 2P mix, city development

11.

Elements and an Empirical Analysis of an Integrated Social Marketing Model in Hungary

Proceedings of the 41th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper 11.
Number of pages: 7 Posted: 07 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 13 (572,847)

Abstract:

Loading...

social problem identification, value community, stakeholder management, integrated social marketing, theory of reasoned-action, theory of planned-behaviour

12.

Digital Economy and Society – A Cross Country Comparison of Hungary and Ukraine

VISNYK NATSIONALNOGO TEKHICHNOGO UNIVERSYTETU KHARKIVSKYJ POLITEKHNICHNYJ INSTYTUT EKONOMICHNI NAUKY Nr 46 (1267) pp. 174-179
Number of pages: 6 Posted: 01 Feb 2018
Szabolcs Nagy
University of Miskolc
Downloads 11 (585,667)

Abstract:

Loading...

digital economy, digital society, DESI, Internet, device usage, Hungary, Ukraine, cross country comparison

13.

Environmentally Conscious Behaviour in Hungary

Proceedings of 41 th EMAC Conference: Marketing to Citizens Going beyond Customers and Consumers. Lisbon. Portugal. Paper: 45
Number of pages: 7 Posted: 09 Mar 2017
Szabolcs Nagy, Istvan Piskoti and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 11 (585,667)

Abstract:

Loading...

environmentally conscious behaviour, model, LOV, environmental knowledge, environmental values, Hungary, social marketing

14.

Social Marketing in Practice - Environmental Behaviour Based Segmentation in Hungary

Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Tourism Conference, Győr, Hungary, ISBN 978-0-473-21245-2 , Paper 7
Number of pages: 17 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 10 (592,188)

Abstract:

Loading...

social marketing, environmental behaviour based segmentation, social issues, Hungary

15.

Empirical Model of Factors Influencing Market Success of Innovations in Hungarian Context

In: European Marketing Academy EMAC 2013 Proceedings: 42nd Annual Conference, Lost In Translation, Marketing In An Interconnected World, Istanbul, June 4 - 7, 2013.
Number of pages: 7 Posted: 10 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc - Marketing Institute, Students
Downloads 8 (605,224)

Abstract:

Loading...

innovation, SEM, market success, Hungary

16.

Identification between Individuals and Places of Residence

Conference Proceedings of Retracing the Silkroad: MAG Scholar Global Business Marketing and Turism Conference 2012. Győr. Hungary.
Number of pages: 10 Posted: 11 Mar 2017
University of Miskolc, University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (611,729)

Abstract:

Loading...

identity, identification, place branding, identification factors

17.

Store Choice Model – The Uniocoop Case in Hungary

Proceedings of The six senses - the essentials of marketing: 39th EMAC Conference: 352 p., Copenhagen, Denmark pp. 345-354. (ISBN:978 87 92569 01 1)
Number of pages: 7 Posted: 11 Mar 2017
Istvan Piskoti, Szabolcs Nagy and Laszlo Molnar
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 7 (611,729)

Abstract:

Loading...

store choice model, satisfaction, loyalty, basket size

18.

Analysis of Foreign Trade Trends With Special Regard to the Trade of Hungary and Its Neighbouring Countries

TRANSACTIONS OF KREMENCHUK MYKHAILO OSTROHRADSKYI NATIONAL UNIVERSITY SCIENTIFIC JOURNAL, 6/2017 (107)
Number of pages: 7 Posted: 28 Sep 2018
Adrienn Papp, Dóra Szendi and Szabolcs Nagy
University of Miskolc, University of Miskolc and University of Miskolc
Downloads 4 (632,157)

Abstract:

Loading...

trade, international trade, foreign trade, Hungary, import, export

19.

Competence-Based View in Place Marketing

Academy of Marketing Conference, Egham, UK, 2007.07.03-2007.07.06, Paper 55
Number of pages: 12 Posted: 15 Mar 2017
Istvan Piskoti and Szabolcs Nagy
University of Miskolc and University of Miskolc
Downloads 4 (632,157)

Abstract:

Loading...

competence, marketing, model, place marketing, place