Marton Varga

INSEAD

Fontainebleau

France

SCHOLARLY PAPERS

1

DOWNLOADS

220

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions

Wharton Customer Analytics Research Paper
Number of pages: 56 Posted: 02 Dec 2019 Last Revised: 20 Feb 2020
Marton Varga and Paulo Albuquerque
INSEAD and INSEAD
Downloads 220 (166,492)

Abstract:

Loading...

Customer reviews, Online shopping, Consumer search, Elasticity of demand, Electronic word-of-mouth