Koppala Venugopal

University of Gondar

Professor

Gondar, Amhara region, Ethiopia

Tekkali

Srikakulam, Andhra Pradesh 532201

India

SCHOLARLY PAPERS

23

DOWNLOADS
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Top 45,691

in Total Papers Downloads

946

SSRN CITATIONS

0

CROSSREF CITATIONS

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Ideas:
“  religious marketing  ”

Scholarly Papers (23)

1.

An Assessment of Factors Influencing the Market Performance of Coffee Farmers’ Cooperatives In Melka Balo Woreda: The Case of Kurtu Cooperatives Society, Ethiopia

IJRIAS, Volume I, Issue II, May 2016
Number of pages: 8 Posted: 25 Oct 2016
Fethi Omer, Koppala Venugopal, Guday Mossie and Haimanote Alemayehu
University of Gondar, College of Business and Economics, Students, University of Gondar, University of Gondar and University of Gondar
Downloads 527 (54,370)

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Agriculture marketing, Coffee cooperatives, Kurtu Cooperative Society, Market performance

2.

Progression of Family Business in Micro and Small Enterprise – A Study in Gondar Region in Amamra State, Ethiopia

International Journal in Management and Social Science, Vol. 3, Issue 3, March, 2015
Number of pages: 9 Posted: 14 Apr 2015
University of Gondar, University of Gondar, University of Gondar and University of Gondar
Downloads 98 (278,888)

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Entrepreneurship Frame work, Family business, Succession planning, professionalization, leadership

3.

Supply Chain Management: A Business Centric Approach

International Journal of Engineering and Technology (IJEAT), Volume1, Issue 1, August 2012, ISSN: 2249 -8958, pp.197-203
Number of pages: 7 Posted: 09 Apr 2015 Last Revised: 19 Apr 2018
Aditya Institute of Technology and Management, Tekkali, Berhampur University, India, University of Gondar and Dr. Bhim Rao Ambedkar University
Downloads 61 (367,129)

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Multinational companies; Key resource area; Cash flow management; HP; SCOR and GSC

4.

Second Hand - A Hand in Hand for Indian Customers - A Study on the Customer Priorities on Different Used Products

International Journal of Innovative Research and Practices Vol.2, Issue 12, December 2014
Number of pages: 7 Posted: 14 Apr 2015
Koppala Venugopal, Abebe Hassen and Haimanote Alemayehu
University of Gondar, University of Gondar and University of Gondar
Downloads 48 (409,687)

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Consumption pattern, organized second hand market, wealth classes’ decisions, research practices

5.

Consumption Pattern of Tribals - A Study in Seetampeta Mandal, Srikakulam District

International Journal of Innovative Research and Practices Vol.1, Issue 2, February 2013
Number of pages: 9 Posted: 14 Apr 2015
Koppala Venugopal, L. Kumar, Guntuboina Kumar and M. Nagaraju
University of Gondar, Dr. Bhim Rao Ambedkar University, Andhra University and Independent
Downloads 47 (413,295)

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family decision making. consumer behaviour, shandies, tribal economy

6.

Surprise and Regularity: An Advertising Creativity Approach

ACROPOLIS- SODHA GANGA ,Volume -2, Number -1, Jan- Dec 2012., ISSN:2250-303X., pp 35-41.
Number of pages: 11 Posted: 10 Apr 2015
Das Saumendra, Koppala Venugopal and Prasanta Kumar Padhy
Aditya Institute of Technology and Management, Tekkali, University of Gondar and Berhampur University, India
Downloads 32 (475,225)

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Advertising Creativity, Surprise, Regularity, normativity and crazitivity.

7.

Assessment of Customer Relationship Management in Dashen Bank: Employee’s Perspective in Ethiopia

International Journal of Innovative Research and Practices Vol.6, Issue 11, November 2018
Number of pages: 9 Posted: 28 Oct 2019
Aschalew Adane, D. Vishnu Murty and Koppala Venugopal
University of Gondar - Department of Marketing Management, affiliation not provided to SSRN and University of Gondar
Downloads 24 (517,586)

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CRM, Banking services, Customer perception, Dashen Bank

8.

Influence of Emotional Buying Behaviour on FMCG Products: A Case Study on Pathanjali Products in Srikakulam District, AP

Journal of Exclusive Management Science – January 2018 - Vol 7 Issue 01
Number of pages: 8 Posted: 28 Oct 2019
Aditya Institute of Technology & Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Gondar
Downloads 18 (553,725)

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Emotional Marketing, Well-being, Uniqueness, Security, Belonging, Environment I

9.

Family Decision Making on Purchasing the Gold: A Study on the Transition of Indian Gold Imports into Economic Turmoil

Journal of Exclusive Management Science, June 2016, Vol 5 Issue 6 – ISSN 2277-5684
Number of pages: 11 Posted: 25 Oct 2016
Koppala Venugopal, B. Rajesh, Mulugeta Negash and Aschalew Brhanu
University of Gondar, AITAM, University of Gondar - Department of Marketing Management and University of Gondar - Department of Marketing Management
Downloads 16 (565,834)

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Imports, Gold Schemes, Family decision making, Purposes of gold purchases

10.

Time Cycle of Festivals Representing Cultural and Crop - F.M.P. of Tribals in Seethampeta Mandal, Srikakulam Ditrict, A.P.

Pacific Business Review International, Vol. 5, Issue 8
Number of pages: 4 Posted: 14 Apr 2015
Koppala Venugopal, Das Saumendra and Guntuboina Kumar
University of Gondar, Aditya Institute of Technology and Management, Tekkali and Andhra University
Downloads 13 (584,975)

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Crops & F.M.P., Primitive tribal groups, Spiritual confidence, Time cycle, Tribal culture.

11.

Identifying and Analyzing of Factors Contributing for Growth of Non–Life Insurance Gross Premium a Developing Country Perspective: Case of Insurance Industry in Ethiopia

Journal of Exclusive Management Science – January 2018 - Vol 7 Issue 01
Number of pages: 15 Posted: 28 Oct 2019
Mulugeta Negash, Koppala Venugopal and Solomon Asmare
University of Gondar, University of Gondar and affiliation not provided to SSRN
Downloads 11 (598,227)

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Africa, Economic Growth, Ethiopia, Gross non-life Insurance Premium

12.

The Impact of Reverse Logistics on Quality Improvement in Manufacturing Industry: In Case of Small and Medium Enterprises of Srikakulam, Andhra Pradesh, India

International Journal of Innovative Research and Practices Vol.7, Issue 4, Apr 2019
Number of pages: 8 Posted: 28 Oct 2019
Avvaru Venkata Satyanarayana and Koppala Venugopal
University of Gondar and University of Gondar
Downloads 7 (624,794)

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Reverse Logistics, Quality Management, Small and Medium Enterprises, Srikakulam

13.

A Study on the Productive Participation in Different Small Screen Programs by the Viewers of Gondar City, Ethiopia.

Pacific Business Review International, Volume 1, Issue 3, August 2016
Number of pages: 7 Posted: 25 Oct 2016
Koppala Venugopal, Endris Zeleke, Mulugeta Negash and Wassie Nigatu
University of Gondar, University of Gondar, University of Gondar - Department of Marketing Management and University of Gondar
Downloads 7 (624,794)

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Media habits, Participatory outcomes, Small screen, Programmes

14.

Assessment of Factors Influencing the Performance of Agricultural Tractors: In the Case of Srikakulam City, A.P., India

International Journal of Innovative Research and Practices Vol.6, Issue 3, March 2018
Number of pages: 11 Posted: 31 Oct 2019
Aditya Institute of Technology & Management, Department of Mechanical Engineering, Students, Aditya Institute of Technology & Management, affiliation not provided to SSRN and University of Gondar
Downloads 6 (631,574)

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agricultural tractors, farmers’ Control factors, manufacturers’ control and drivers’ demographics, performance of tractors

15.

The Assessment of Customer Relationship Management (The Case of Land Mark International Hotel, Gondar Town, Ethiopia)

Journal of Exclusive Management Science – August 2017 - Vol 6 Issue 08
Number of pages: 8 Posted: 28 Oct 2019
Tesfaye Gedyon, Sewareg Getnet and Koppala Venugopal
affiliation not provided to SSRN, affiliation not provided to SSRN and University of Gondar
Downloads 6 (631,574)

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customer relationship management, trust, commitment, conflict handling, value empathy and customer loyalty.

16.

Customer Perception on Visual Elements of Packaging and Labeling Practices: In Case of the Packed Spring Water in Gondar, Ethiopia

International Journal of Innovative Research and Practices Vol.6, Issue 10, October 2018
Number of pages: 13 Posted: 28 Oct 2019
Aschalew Adane, Mebasilase Kassa and Koppala Venugopal
University of Gondar - Department of Marketing Management, affiliation not provided to SSRN and University of Gondar
Downloads 5 (638,459)

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Customers’ Perception, Packaging, Labeling, Visual Elements, Packed Water

17.

The Effects of Internal Branding on Employee Brand Commitment: In Case of University of Gondar, Ethiopia

International Journal of Innovative Research and Practices Vol.6, Issue 3, March 2018
Number of pages: 21 Posted: 28 Oct 2019
Gashaw Tibebe, Bekalu Wale and Koppala Venugopal
affiliation not provided to SSRN, affiliation not provided to SSRN and University of Gondar
Downloads 5 (638,459)

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Internal Branding, Brand Commitment, Training, Recruitment and Leadership

18.

Assessment of Hotel Seasonality; Causes, Challenges & Marketing Strategies to Deal with: In Case of Selected Hotels of Amhara National Regional State

International Journal of Innovative Research and Practices Vol.6, Issue 1, January 2018
Number of pages: 11 Posted: 28 Oct 2019
Aschalew Brhanu, Seyar Yassin, Bemnet Letibelu and Koppala Venugopal
University of Gondar - Department of Marketing Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Gondar
Downloads 5 (638,459)

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Hotel Investment, Seasonality, Room occupancy

19.

Niche – The Way to Go in Succeeding Internet Marketing

International Journal of Innovative Research and Practices Vol.4, Issue 6, June 2016
Number of pages: 7 Posted: 28 Oct 2019
University of Gondar, University of Gondar, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 5 (638,459)

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niche internet, overture, search engine optimization, affiliate marketing

20.

Assessment of Marketing Skill Application in Tourism Places in Srikakulam District, Andhra Pradesh

International Journal of Innovative Research and Practices Vol.5, Issue 12, December 2017
Number of pages: 12 Posted: 28 Oct 2019
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Gondar - Department of Marketing Management and University of Gondar
Downloads 3 (653,462)

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Management skill, Marketing Skill, Functional skills, Sustainable Tourism development

21.

Rural Entrepreneurship Challenges and Opportunities: An Indian Context

Indian Journal of Applied Research, 2011
Number of pages: 4 Posted: 28 Oct 2019
Santosh Ranganath and Koppala Venugopal
Dr. Bhim Rao Ambedkar University and University of Gondar
Downloads 2 (662,930)

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Economic Development, Changing Paradigm, Technology

22.

A Comparative Study on the Influences of Serials and Reality Shows at an Indian Standpoint

International Journal of Applied Services Marketing Perspectives, Pezzottaite Journals, Vol. 4, No. 2, April-June' 2015
Posted: 04 May 2016
University of Gondar, University of Gondar, University of Gondar and University of Gondar

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Serials, Reality Shows, Impact Method, Comparative Study

23.

A Study on the Factors Influencing the Readability and Understandability of Labeling Information on Packed Food Products: In the Case of Srikakulam City

GE-International Journal of Management Research, Vol. 4, Issue 3, March 2016
Posted: 03 May 2016
University of Gondar, Aditya Institute of Technology & Management, University of Gondar - Department of Marketing Management and University of Gondar - Department of Marketing Management

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