Alvin J. Silk

Harvard Business School

Lincoln Filene Professor of Business Administration Emeritus

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=asilk

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SCHOLARLY PAPERS

11

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TOTAL CITATIONS
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Top 34,448

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20

Scholarly Papers (11)

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1.

Scale and Scope Economies in the Global Advertising and Marketing Services Business

Downloads 926 (51,417)

Scale and Scope Economies in the Global Advertising and Marketing Services Business

Number of pages: 53 Posted: 28 Oct 2003
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 815 (60,274)

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Scale and Scope Economies in the Global Advertising and Marketing Services Business

NBER Working Paper No. w9965
Number of pages: 53 Posted: 21 Sep 2003 Last Revised: 25 Sep 2022
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 111 (492,442)

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2.

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Downloads 342 (176,094)
Citation 9

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Harvard Business School Marketing Unit Working Paper No. 09-044
Number of pages: 46 Posted: 26 Sep 2008 Last Revised: 01 Oct 2008
Alvin J. Silk and Charles King
Harvard Business School and Greylock McKinnon Associates
Downloads 246 (246,469)
Citation 7

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Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

US Census Bureau Center for Economic Studies Paper No. CES-WP- 09-16
Number of pages: 43 Posted: 22 Aug 2009
Alvin J. Silk and Charles King
Harvard Business School and Greylock McKinnon Associates
Downloads 96 (546,802)
Citation 2

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advertising agencies, advertising and marketing services, concentration levels

3.

The Internalization of Advertising Services: An Inter-Industry Analysis

Number of pages: 43 Posted: 24 Jul 2008 Last Revised: 21 Feb 2013
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 194 (310,054)
Citation 5

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Advertising Agencies, In-House, Vertical Integration, Make or Buy

4.

On Inter-Industry Variation in the Vertical Integration of Advertising Services

HBS Marketing Research Paper No. 06-025
Number of pages: 56 Posted: 03 Feb 2006
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 185 (323,725)

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vertical integration, advertising services

5.

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

Harvard Business School Research Paper Series # 15-093
Number of pages: 23 Posted: 10 Jun 2015
Alvin J. Silk and Marta Stiglin
Harvard Business School and Stiglin Consulting
Downloads 183 (326,923)
Citation 1

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6.

Economic Factors Underlying the Unbundling of Advertising Agency Services

Downloads 126 (444,721)
Citation 1

Economic Factors Underlying the Unbundling of Advertising Agency Services

US Census Bureau Center for Economic Studies Paper No. CES-WP- 09-15
Number of pages: 62 Posted: 22 Aug 2009
Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
American University of Sharjah, Massachusetts Institute of Technology (MIT) - Sloan School of Management, US Census Bureau and Harvard Business School
Downloads 83 (600,251)
Citation 1

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Economic Factors Underlying the Unbundling of Advertising Agency Services

NBER Working Paper No. w14345
Number of pages: 62 Posted: 02 Oct 2008 Last Revised: 12 Sep 2022
Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
American University of Sharjah, Massachusetts Institute of Technology (MIT) - Sloan School of Management, US Census Bureau and Harvard Business School
Downloads 43 (830,902)

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7.

Intermedia Substitutability and Market Demand by National Advertisers

NBER Working Paper No. w8624
Number of pages: 57 Posted: 29 Nov 2001 Last Revised: 27 Jul 2022
Alvin J. Silk, Lisa Klein Pearo and Ernst R. Berndt
Harvard Business School, Cornell University - School of Hotel Administration and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 116 (473,625)
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8.

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

NBER Working Paper No. w4826
Number of pages: 61 Posted: 04 Aug 2000 Last Revised: 11 Mar 2022
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 94 (548,957)

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9.

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

NBER Working Paper No. w12756
Number of pages: 60 Posted: 13 Dec 2006 Last Revised: 10 Nov 2022
Andre Bonfrer, Andre Bonfrer, Ernst R. Berndt and Alvin J. Silk
Australian National University (ANU)Deakin University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Harvard Business School
Downloads 92 (556,509)
Citation 1

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10.

Scale and Scope Effects on Advertising Agency Costs

NBER Working Paper No. w3463
Number of pages: 58 Posted: 27 Jun 2007 Last Revised: 19 Dec 2022
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 68 (660,680)
Citation 1

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11.

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is it Real?

NBER Working Paper No. w28161
Number of pages: 62 Posted: 07 Dec 2020 Last Revised: 12 Jun 2023
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 36 (864,309)

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