Alvin J. Silk

Harvard Business School

Lincoln Filene Professor of Business Administration Emeritus

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=asilk

SCHOLARLY PAPERS

10

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CITATIONS
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Top 13,234

in Total Papers Citations

29

Scholarly Papers (10)

Scale and Scope Economies in the Global Advertising and Marketing Services Business

HBS Marketing Research Paper No. 03-10
Number of pages: 53 Posted: 28 Oct 2003
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 766 (25,351)
Citation 1

Abstract:

Scale and Scope Economies in the Global Advertising and Marketing Services Business

NBER Working Paper No. w9965
Number of pages: 53 Posted: 21 Sep 2003
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 57 (315,711)
Citation 1

Abstract:

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Harvard Business School Marketing Unit Working Paper No. 09-044
Number of pages: 46 Posted: 26 Sep 2008 Last Revised: 01 Oct 2008
Alvin J. Silk and Charles King III
Harvard Business School and Greylock McKinnon Associates
Downloads 188 (134,765)
Citation 2

Abstract:

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

US Census Bureau Center for Economic Studies Paper No. CES-WP- 09-16
Number of pages: 43 Posted: 22 Aug 2009
Alvin J. Silk and Charles King III
Harvard Business School and Greylock McKinnon Associates
Downloads 66 (292,598)
Citation 2

Abstract:

advertising agencies, advertising and marketing services, concentration levels

3.

On Inter-Industry Variation in the Vertical Integration of Advertising Services

HBS Marketing Research Paper No. 06-025
Number of pages: 56 Posted: 03 Feb 2006
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 149 (157,590)

Abstract:

vertical integration, advertising services

4.

The Internalization of Advertising Services: An Inter-Industry Analysis

Number of pages: 43 Posted: 24 Jul 2008 Last Revised: 21 Feb 2013
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 104 (189,599)

Abstract:

Advertising Agencies, In-House, Vertical Integration, Make or Buy

Economic Factors Underlying the Unbundling of Advertising Agency Services

US Census Bureau Center for Economic Studies Paper No. CES-WP- 09-15
Number of pages: 62 Posted: 22 Aug 2009
American University of Sharjah, Massachusetts Institute of Technology (MIT) - Sloan School of Management, US Census Bureau and Harvard Business School
Downloads 57 (315,711)
Citation 4

Abstract:

Economic Factors Underlying the Unbundling of Advertising Agency Services

NBER Working Paper No. w14345
Number of pages: 62 Posted: 02 Oct 2008 Last Revised: 13 Sep 2010
American University of Sharjah, Massachusetts Institute of Technology (MIT) - Sloan School of Management, US Census Bureau and Harvard Business School
Downloads 22 (453,201)
Citation 4

Abstract:

6.

Intermedia Substitutability and Market Demand by National Advertisers

NBER Working Paper No. w8624
Number of pages: 57 Posted: 29 Nov 2001 Last Revised: 25 Oct 2010
Alvin J. Silk, Lisa Klein Pearo and Ernst R. Berndt
Harvard Business School, Cornell University - School of Hotel Administration and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 76 (267,157)
Citation 6

Abstract:

7.

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

Harvard Business School Research Paper Series # 15-093
Number of pages: 23 Posted: 10 Jun 2015
Alvin J. Silk and Marta M. Stiglin
Harvard Business School and Stiglin Consulting
Downloads 59 (226,153)

Abstract:

8.

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

NBER Working Paper No. w12756
Number of pages: 60 Posted: 13 Dec 2006
Andre Bonfrer, Ernst R. Berndt and Alvin J. Silk
Australian National University (ANU), Massachusetts Institute of Technology (MIT) - Sloan School of Management and Harvard Business School
Downloads 51 (311,238)
Citation 1

Abstract:

9.

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

NBER Working Paper No. w4826
Number of pages: 61 Posted: 04 Aug 2000 Last Revised: 17 Sep 2010
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 44 (328,162)
Citation 5

Abstract:

10.

Scale and Scope Effects on Advertising Agency Costs

NBER Working Paper No. w3463
Number of pages: 58 Posted: 27 Jun 2007
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 22 (392,213)
Citation 10

Abstract: