Alvin J. Silk

Harvard Business School

Lincoln Filene Professor of Business Administration Emeritus

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=asilk

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SCHOLARLY PAPERS

11

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11

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21

Scholarly Papers (11)

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1.

Scale and Scope Economies in the Global Advertising and Marketing Services Business

Downloads 905 (45,717)

Scale and Scope Economies in the Global Advertising and Marketing Services Business

Number of pages: 53 Posted: 28 Oct 2003
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 807 (52,728)

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Scale and Scope Economies in the Global Advertising and Marketing Services Business

NBER Working Paper No. w9965
Number of pages: 53 Posted: 21 Sep 2003 Last Revised: 25 Sep 2022
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 98 (460,729)

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2.

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Downloads 323 (161,920)
Citation 6

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Harvard Business School Marketing Unit Working Paper No. 09-044
Number of pages: 46 Posted: 26 Sep 2008 Last Revised: 01 Oct 2008
Alvin J. Silk and Charles King
Harvard Business School and Greylock McKinnon Associates
Downloads 232 (225,702)
Citation 7

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Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

US Census Bureau Center for Economic Studies Paper No. CES-WP- 09-16
Number of pages: 43 Posted: 22 Aug 2009
Alvin J. Silk and Charles King
Harvard Business School and Greylock McKinnon Associates
Downloads 91 (483,988)
Citation 2

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advertising agencies, advertising and marketing services, concentration levels

3.

The Internalization of Advertising Services: An Inter-Industry Analysis

Number of pages: 43 Posted: 24 Jul 2008 Last Revised: 21 Feb 2013
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 186 (277,370)
Citation 5

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Advertising Agencies, In-House, Vertical Integration, Make or Buy

4.

On Inter-Industry Variation in the Vertical Integration of Advertising Services

HBS Marketing Research Paper No. 06-025
Number of pages: 56 Posted: 03 Feb 2006
Sharon Horsky, Steven C. Michael and Alvin J. Silk
Hebrew University of Jerusalem - Jerusalem School of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and Harvard Business School
Downloads 177 (289,748)

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vertical integration, advertising services

5.

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

Harvard Business School Research Paper Series # 15-093
Number of pages: 23 Posted: 10 Jun 2015
Alvin J. Silk and Marta Stiglin
Harvard Business School and Stiglin Consulting
Downloads 161 (314,197)
Citation 1

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6.

Economic Factors Underlying the Unbundling of Advertising Agency Services

Downloads 112 (416,388)

Economic Factors Underlying the Unbundling of Advertising Agency Services

US Census Bureau Center for Economic Studies Paper No. CES-WP- 09-15
Number of pages: 62 Posted: 22 Aug 2009
Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
American University of Sharjah, Massachusetts Institute of Technology (MIT) - Sloan School of Management, US Census Bureau and Harvard Business School
Downloads 74 (549,803)
Citation 1

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Economic Factors Underlying the Unbundling of Advertising Agency Services

NBER Working Paper No. w14345
Number of pages: 62 Posted: 02 Oct 2008 Last Revised: 12 Sep 2022
Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
American University of Sharjah, Massachusetts Institute of Technology (MIT) - Sloan School of Management, US Census Bureau and Harvard Business School
Downloads 38 (754,898)

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7.

Intermedia Substitutability and Market Demand by National Advertisers

NBER Working Paper No. w8624
Number of pages: 57 Posted: 29 Nov 2001 Last Revised: 27 Jul 2022
Alvin J. Silk, Lisa Klein Pearo and Ernst R. Berndt
Harvard Business School, Cornell University - School of Hotel Administration and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 101 (448,323)
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8.

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

NBER Working Paper No. w4826
Number of pages: 61 Posted: 04 Aug 2000 Last Revised: 11 Mar 2022
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 83 (507,703)

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9.

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

NBER Working Paper No. w12756
Number of pages: 60 Posted: 13 Dec 2006 Last Revised: 10 Nov 2022
Andre Bonfrer, Andre Bonfrer, Ernst R. Berndt and Alvin J. Silk
Australian National University (ANU)Deakin University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Harvard Business School
Downloads 78 (526,822)
Citation 1

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10.

Scale and Scope Effects on Advertising Agency Costs

NBER Working Paper No. w3463
Number of pages: 58 Posted: 27 Jun 2007 Last Revised: 19 Dec 2022
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 58 (615,994)
Citation 1

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11.

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is it Real?

NBER Working Paper No. w28161
Number of pages: 62 Posted: 07 Dec 2020 Last Revised: 12 Jun 2023
Alvin J. Silk and Ernst R. Berndt
Harvard Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 18 (901,871)

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