Tianshu Sun

University of Southern California - Marshall School of Business

Assistant Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

  • University of Southern California - Marshall School of Business

SCHOLARLY PAPERS

10

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Top 33,418

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1,351

SSRN CITATIONS
Rank 44,817

SSRN RANKINGS

Top 44,817

in Total Papers Citations

3

CROSSREF CITATIONS

8

Scholarly Papers (10)

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1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 389 (75,913)
Citation 2

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 298 (102,523)

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Social media integration, e-commerce, randomized field experiment

3.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 293 (104,416)
Citation 1

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

4.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 207 (148,361)
Citation 2

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

5.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments

Number of pages: 47 Posted: 05 Jan 2018 Last Revised: 25 Aug 2019
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Illinois at Chicago
Downloads 111 (248,935)

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social sharing, incentive design, randomized field experiment, lab experiments

6.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 25 (498,038)
Citation 1

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7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall school of Business and Alibaba Group
Downloads 12 (594,406)

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

8.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 11 (581,537)
Citation 1

Abstract:

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9.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Number of pages: 44 Posted: 16 Oct 2019
Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 5

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

10.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

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