Author Page for Tianshu Sun

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864

Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019

Tianshu Sun, Siva Viswanathan and Elena Zheleva

University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago

Downloads 454 (70,574)

Citation 2

Abstract:

2.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017

Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva

University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago

Downloads 331 (101,843)

Citation 3

Abstract:

3.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017

Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden

University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com

Downloads 326 (103,601)

Citation 1

Abstract:

4.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032

Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019

Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun

Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business

Downloads 322 (105,053)

Citation 4

Abstract:

5.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly

Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020

Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva

University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, University of Houston - C.T. Bauer College of Business and University of Illinois at Chicago

Downloads 191 (177,024)

Abstract:

6.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 20 Posted: 17 Apr 2020

Ruomeng Cui, Tianshu Sun, Zhikun Lu and Joseph Golden

Goizueta Business School, Emory University, University of Southern California - Marshall School of Business, Emory University - Department of Economics and Collage.com

Downloads 144 (226,675)

Citation 2

Abstract:

7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group

Downloads 101 (294,966)

Abstract:

8.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

Number of pages: 30 Posted: 09 Dec 2019

Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden

University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com

Downloads 59 (399,095)

Abstract:

9.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38 Posted: 16 Apr 2020

Brian Rongqing Han, Leon Yang Chu, Tianshu Sun and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Data Sciences and Operations, University of Southern California - Marshall School of Business and Alibaba Group

Downloads 45 (462,152)

Abstract:

10.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704

Number of pages: 37 Posted: 09 Nov 2015

Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin

University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics

Downloads 26 (540,682)

Citation 1

Abstract:

11.

Persuasion, Donor Heterogeneity, and Workload: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

Number of pages: 36 Posted: 28 Jul 2020 Last Revised: 30 Sep 2020

Wilson Lin, Susan F. Lu and Tianshu Sun

University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Southern California - Marshall School of Business

Downloads 21 (572,046)

Abstract:

12.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312

Number of pages: 39 Posted: 06 Jul 2015

Tianshu Sun, Susan F. Lu and Ginger Zhe Jin

University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics

Downloads 11 (639,850)

Citation 3

Abstract:

13.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

MISQ

Number of pages: 40

Edward McFowland, Sandeep Gangarapu, Ravi Bapna and Tianshu Sun

University of Minnesota - Minneapolis, University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and University of Southern California - Marshall School of Business

Downloads 2

Abstract:

14.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming

Number of pages: 39 Posted: 16 Oct 2019

Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv and Joseph Golden

University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com

Downloads 60

Abstract:

15.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Posted: 20 Jul 2020

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group

Abstract:

16.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020

Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu

University of Southern California - Marshall School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

Abstract:

17.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017

Tianshu Sun

University of Southern California - Marshall School of Business

Tianshu Sun

University of Southern California - Marshall School of Business

Assistant Professor

17

Top 25,551

2,093

Top 37,327

10

9

Scholarly Papers (17)

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract: