Tianshu Sun

University of Southern California - Marshall School of Business

Associate Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

20

DOWNLOADS
Rank 19,363

SSRN RANKINGS

Top 19,363

in Total Papers Downloads

3,182

SSRN CITATIONS
Rank 21,204

SSRN RANKINGS

Top 21,204

in Total Papers Citations

35

CROSSREF CITATIONS

13

Scholarly Papers (20)

1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 517 (66,713)
Citation 9

Abstract:

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 389 (94,003)
Citation 8

Abstract:

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

3.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 367 (100,199)
Citation 1

Abstract:

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Social media integration, e-commerce, randomized field experiment

4.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 355 (104,079)
Citation 7

Abstract:

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

5.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 38 Posted: 17 Apr 2020 Last Revised: 02 Jan 2021
Ruomeng Cui, Zhikun Lu, Tianshu Sun and Joseph Golden
Goizueta Business School, Emory University, Emory University - Department of Economics, University of Southern California - Marshall School of Business and Collage.com
Downloads 311 (120,267)
Citation 4

Abstract:

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delivery speed information, online retail

6.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, University of Houston - C.T. Bauer College of Business and University of Illinois at Chicago
Downloads 306 (122,395)
Citation 1

Abstract:

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020
Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 184 (200,821)
Citation 2

Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

8.

Understanding Big Data: Data Calculus in the Digital Era

Rotman School of Management Working Paper No. 3791018
Number of pages: 86 Posted: 25 Feb 2021
Luohan Academy, Columbia Business School - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, Princeton University - Department of Economics, London School of Economics & Political Science (LSE), Stanford Graduate School of Business, International Monetary Fund (IMF), University of Southern California - Marshall School of Business, Princeton University - Department of Economics, University of Toronto - Rotman School of Management, Luohan Academy, Luohan Academy, Luohan Academy, Luohan Academy, Princeton University - Department of Economics and Ant Financial
Downloads 133 (264,334)
Citation 1

Abstract:

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big data, data economics, information economics, privacy, market competition

9.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 48 Posted: 09 Dec 2019 Last Revised: 03 Jun 2021
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 129 (268,960)
Citation 1

Abstract:

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Facebook

10.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming
Number of pages: 39 Posted: 16 Oct 2019 Last Revised: 29 Oct 2020
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 125 (275,386)

Abstract:

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

11.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38 Posted: 16 Apr 2020
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Alibaba Group
Downloads 110 (301,658)

Abstract:

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling

12.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

Forthcoming at MIS Quarterly
Number of pages: 40 Posted: 01 Mar 2021
University of Minnesota - Minneapolis, University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and University of Southern California - Marshall School of Business
Downloads 93 (337,061)

Abstract:

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prescriptive analytics, heterogeneous treatment effects, optimization, observed utility rank condition (OUR), between-treatment heterogeneity

13.

Persuasion, Donor Heterogeneity, and Workload: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

USC Marshall School of Business Research Paper
Number of pages: 65 Posted: 28 Jul 2020 Last Revised: 16 Jun 2021
Wilson Lin, Susan F. Lu and Tianshu Sun
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Southern California - Marshall School of Business
Downloads 51 (464,484)

Abstract:

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charitable operations, charitable giving, non-profit operations, data analytics, blood donation, public health

14.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Number of pages: 36 Posted: 03 Mar 2021
Temple University - Fox School of Business and Management, University of Southern California - Marshall School of Business, University of Minnesota - Minneapolis and Collage.com
Downloads 47 (480,676)

Abstract:

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prosumption, prosumer, social learning, self-efficacy, randomized control trials, machine learning with causal inference

15.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015 Last Revised: 22 Apr 2021
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 32 (552,023)
Citation 6

Abstract:

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16.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Number of pages: 44 Posted: 04 Jun 2021
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Florida State University, University of Southern California - Marshall School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 22 (620,600)

Abstract:

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content partitioning, serialized content, digital good, consumption patterns, book engagement

17.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015 Last Revised: 27 Mar 2021
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 11 (693,475)
Citation 3

Abstract:

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18.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Posted: 20 Jul 2020
Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group

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19.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
University of Southern California - Marshall School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

Abstract:

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Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure

20.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

Abstract:

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