Author Page for Tianshu Sun

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864

Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019

Tianshu Sun, Siva Viswanathan and Elena Zheleva

University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago

Downloads 517 (66,713)

Citation 9

Abstract:

2.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032

Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019

Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun

Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business

Downloads 389 (94,003)

Citation 8

Abstract:

3.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017

Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden

University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com

Downloads 367 (100,199)

Citation 1

Abstract:

4.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017

Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva

University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago

Downloads 355 (104,079)

Citation 7

Abstract:

5.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 38 Posted: 17 Apr 2020 Last Revised: 02 Jan 2021

Ruomeng Cui, Zhikun Lu, Tianshu Sun and Joseph Golden

Goizueta Business School, Emory University, Emory University - Department of Economics, University of Southern California - Marshall School of Business and Collage.com

Downloads 311 (120,267)

Citation 4

Abstract:

6.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly

Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020

Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva

University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, University of Houston - C.T. Bauer College of Business and University of Illinois at Chicago

Downloads 306 (122,395)

Citation 1

Abstract:

7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group

Downloads 184 (200,821)

Citation 2

Abstract:

8.

Understanding Big Data: Data Calculus in the Digital Era

Rotman School of Management Working Paper No. 3791018

Number of pages: 86 Posted: 25 Feb 2021

Long Chen, Patrick Bolton, Bengt R. Holmström, Eric Maskin, Christopher A. Pissarides, A. Michael Spence, Tao Sun, Tianshu Sun, Wei Xiong, Liyan Yang, Yadong Huang, Yong Li, Xuan Luo, Yingju Ma, Shumiao Ouyang and Feng Zhu

Luohan Academy, Columbia Business School - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, Princeton University - Department of Economics, London School of Economics & Political Science (LSE), Stanford Graduate School of Business, International Monetary Fund (IMF), University of Southern California - Marshall School of Business, Princeton University - Department of Economics, University of Toronto - Rotman School of Management, Luohan Academy, Luohan Academy, Luohan Academy, Luohan Academy, Princeton University - Department of Economics and Ant Financial

Downloads 133 (264,334)

Citation 1

Abstract:

9.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming

Number of pages: 48 Posted: 09 Dec 2019 Last Revised: 03 Jun 2021

Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden

University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com

Downloads 129 (268,960)

Citation 1

Abstract:

10.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming

Number of pages: 39 Posted: 16 Oct 2019 Last Revised: 29 Oct 2020

Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv and Joseph Golden

University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com

Downloads 125 (275,386)

Abstract:

11.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38 Posted: 16 Apr 2020

Brian Rongqing Han, Leon Yang Chu, Tianshu Sun and Lixia Wu

Gies College of Business, UIUC, Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Alibaba Group

Downloads 110 (301,658)

Abstract:

12.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

Forthcoming at MIS Quarterly

Number of pages: 40 Posted: 01 Mar 2021

Edward McFowland, Sandeep Gangarapu, Ravi Bapna and Tianshu Sun

University of Minnesota - Minneapolis, University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and University of Southern California - Marshall School of Business

Downloads 93 (337,061)

Abstract:

13.

Persuasion, Donor Heterogeneity, and Workload: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

USC Marshall School of Business Research Paper

Number of pages: 65 Posted: 28 Jul 2020 Last Revised: 16 Jun 2021

Wilson Lin, Susan F. Lu and Tianshu Sun

University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Southern California - Marshall School of Business

Downloads 51 (464,484)

Abstract:

14.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Number of pages: 36 Posted: 03 Mar 2021

Jaehwuen Jung, Tianshu Sun, Ravi Bapna and Joseph Golden

Temple University - Fox School of Business and Management, University of Southern California - Marshall School of Business, University of Minnesota - Minneapolis and Collage.com

Downloads 47 (480,676)

Abstract:

15.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704

Number of pages: 37 Posted: 09 Nov 2015 Last Revised: 22 Apr 2021

Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin

University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics

Downloads 32 (552,023)

Citation 6

Abstract:

16.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Number of pages: 44 Posted: 04 Jun 2021

Heeseung Andrew Lee, Angela Choi, Tianshu Sun and Wonseok Oh

College of Business, Korea Advanced Institute of Science and Technology (KAIST), Florida State University, University of Southern California - Marshall School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)

Downloads 22 (620,600)

Abstract:

17.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312

Number of pages: 39 Posted: 06 Jul 2015 Last Revised: 27 Mar 2021

Tianshu Sun, Susan F. Lu and Ginger Zhe Jin

University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics

Downloads 11 (693,475)

Citation 3

Abstract:

18.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Posted: 20 Jul 2020

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group

Abstract:

19.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020

Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu

University of Southern California - Marshall School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

Abstract:

20.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017

Tianshu Sun

University of Southern California - Marshall School of Business

Tianshu Sun

University of Southern California - Marshall School of Business

Associate Professor

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Scholarly Papers (20)

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