Author Page for Tianshu Sun

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864

Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019

Tianshu Sun, Siva Viswanathan and Elena Zheleva

University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago

Downloads 640 (58,824)

Citation 9

Abstract:

2.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 38 Posted: 17 Apr 2020 Last Revised: 02 Jan 2021

Ruomeng Cui, Zhikun Lu, Tianshu Sun and Joseph Golden

Goizueta Business School, Emory University, Emory University - Goizueta Business School, University of Southern California - Marshall School of Business and Collage.com

Downloads 566 (68,772)

Citation 3

Abstract:

3.

Understanding Big Data: Data Calculus in the Digital Era

Rotman School of Management Working Paper No. 3791018, Columbia Business School Research Paper Forthcoming

Number of pages: 86 Posted: 25 Feb 2021

Long Chen, Long Chen, Patrick Bolton, Bengt R. Holmström, Eric Maskin, Christopher A. Pissarides, A. Michael Spence, Tao Sun, Tianshu Sun, Wei Xiong, Liyan Yang, Yadong Huang, Yong Li, Xuan Luo, Yingju Ma, Shumiao Ouyang and Feng Zhu

Cheung Kong Graduate School of BusinessLuohan Academy, Columbia University - Columbia Business School, Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, Princeton University - Department of Economics, London School of Economics & Political Science (LSE), Stanford Graduate School of Business, International Monetary Fund (IMF), University of Southern California - Marshall School of Business, Princeton University - Department of Economics, University of Toronto - Rotman School of Management, Luohan Academy, Luohan Academy, Luohan Academy, Luohan Academy, Princeton University - Department of Economics and Bendheim Center for Finance and Ant Financial

Downloads 523 (75,898)

Citation 1

Abstract:

4.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly

Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020

Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva

University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Miami Herbert Business School, University of Miami and University of Illinois at Chicago

Downloads 492 (82,389)

Citation 1

Abstract:

5.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017

Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva

University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago

Downloads 434 (94,843)

Citation 7

Abstract:

6.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017

Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden

Miami Herbert Business School, University of Miami, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com

Downloads 412 (100,713)

Citation 1

Abstract:

7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 58 Posted: 20 Sep 2019 Last Revised: 27 Jul 2022

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group

Downloads 291 (147,243)

Citation 3

Abstract:

8.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming

Number of pages: 48 Posted: 09 Dec 2019 Last Revised: 08 Oct 2021

Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden

University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com

Downloads 243 (176,193)

Citation 1

Abstract:

9.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Downloads 204 (207,840)

2

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

NET Institute Working Paper No. 21-10

Number of pages: 66 Posted: 10 Jan 2022

Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu

University of Southern California - Marshall School of Business, Zhejiang University - College of Economics, Alibaba Group, Alibaba Group and Alibaba Group

Downloads 204 (207,672)

Abstract:

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020

Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu

University of Southern California - Marshall School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

Abstract:

10.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 51 Posted: 16 Apr 2020 Last Revised: 27 Jan 2022

Brian Rongqing Han, Leon Yang Chu, Tianshu Sun and Lixia Wu

Gies College of Business, UIUC, Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Alibaba Group

Downloads 177 (235,454)

Abstract:

11.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming

Number of pages: 39 Posted: 16 Oct 2019 Last Revised: 29 Oct 2020

Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv and Joseph Golden

Miami Herbert Business School, University of Miami, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com

Downloads 177 (235,454)

Abstract:

12.

Consumer and AI Co-creation: When and Why Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming

Number of pages: 56 Posted: 24 Sep 2021

Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden

University of Southern California, University of Southern California - Marshall School of Business, University of Southern California and Collage.com

Downloads 152 (267,295)

Abstract:

13.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Number of pages: 36 Posted: 03 Mar 2021

Jaehwuen Jung, Tianshu Sun, Ravi Bapna and Joseph Golden

Temple University - Fox School of Business and Management, University of Southern California - Marshall School of Business, University of Minnesota - Minneapolis and Collage.com

Downloads 103 (355,632)

Abstract:

14.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Number of pages: 44 Posted: 04 Jun 2021 Last Revised: 22 Oct 2021

Heeseung Andrew Lee, Angela Choi, Tianshu Sun and Wonseok Oh

College of Business, Korea Advanced Institute of Science and Technology (KAIST), Sungkyunkwan University, University of Southern California - Marshall School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)

Downloads 102 (357,967)

Abstract:

15.

Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

USC Marshall School of Business Research Paper

Number of pages: 57 Posted: 28 Jul 2020 Last Revised: 21 Sep 2021

Wilson Lin, Susan F. Lu and Tianshu Sun

University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Southern California - Marshall School of Business

Downloads 98 (367,423)

Abstract:

16.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704

Number of pages: 37 Posted: 09 Nov 2015 Last Revised: 22 Apr 2022

Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin

University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics

Downloads 40 (572,823)

Citation 6

Abstract:

17.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312

Number of pages: 39 Posted: 06 Jul 2015 Last Revised: 27 Mar 2022

Tianshu Sun, Susan F. Lu and Ginger Zhe Jin

University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics

Downloads 13 (761,937)

Citation 3

Abstract:

18.

Ensembling Experiments to Optimize Interventions along Customer Journey: A Reinforcement Learning Approach

Posted: 11 Oct 2021

Yicheng Song and Tianshu Sun

University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business

Abstract:

19.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

Forthcoming at MIS Quarterly

Posted: 01 Mar 2021

Edward McFowland, Sandeep Gangarapu, Ravi Bapna and Tianshu Sun

Harvard Business School, University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and University of Southern California - Marshall School of Business

Abstract:

20.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Manufacturing & Service Operations Management (Forthcoming)

Posted: 20 Jul 2020 Last Revised: 17 Nov 2021

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu

Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group

Abstract:

21.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, 31(1):16-36, Fox School of Business Research Paper No. 18-032, USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming

Posted: 24 May 2018 Last Revised: 09 Aug 2022

Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun

Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business

Abstract:

22.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017

Tianshu Sun

University of Southern California - Marshall School of Business

Tianshu Sun

University of Southern California - Marshall School of Business

Associate Professor

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Scholarly Papers (22)

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