Tianshu Sun

University of Southern California - Marshall School of Business

Assistant Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

  • University of Southern California - Marshall School of Business

SCHOLARLY PAPERS

13

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1,653

SSRN CITATIONS
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Top 47,382

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4

CROSSREF CITATIONS

7

Scholarly Papers (13)

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1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 427 (71,179)
Citation 2

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 309 (103,039)
Citation 1

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

3.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 308 (103,396)
Citation 1

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Social media integration, e-commerce, randomized field experiment

4.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 286 (112,081)
Citation 1

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

5.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments

Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 16 Dec 2019
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Illinois at Chicago
Downloads 134 (225,366)

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

6.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group
Downloads 62 (368,637)

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

7.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Number of pages: 44 Posted: 16 Oct 2019
Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 36 (462,566)

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

8.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

Number of pages: 30 Posted: 09 Dec 2019
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 27 (512,130)

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Census, Facebook

9.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 20
Ruomeng Cui, Tianshu Sun, Zhikun Lu and Joseph Golden
Goizueta Business School, Emory University, University of Southern California - Marshall School of Business, Emory University - Department of Economics and Collage.com
Downloads 27

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delivery speed information, online retail

10.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 26 (512,130)
Citation 1

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11.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 11 (605,389)
Citation 2

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12.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

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13.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38
Brian Rongqing Han, Leon Yang Chu, Tianshu Sun and Lixia Wu
University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations, University of Southern California - Marshall School of Business and Alibaba Group
Downloads 0

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling