Tianshu Sun

University of Southern California - Marshall School of Business

Assistant Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 33,418

SSRN RANKINGS

Top 33,418

in Total Papers Downloads

1,351

SSRN CITATIONS
Rank 44,817

SSRN RANKINGS

Top 44,817

in Total Papers Citations

3

CROSSREF CITATIONS

8

Scholarly Papers (10)

1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 389 (75,913)
Citation 2

Abstract:

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 298 (102,523)

Abstract:

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Social media integration, e-commerce, randomized field experiment

3.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
University of Southern California - Marshall School of Business, University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 293 (104,416)
Citation 1

Abstract:

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

4.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 207 (148,361)
Citation 2

Abstract:

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

5.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments

Number of pages: 47 Posted: 05 Jan 2018 Last Revised: 25 Aug 2019
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Illinois at Chicago
Downloads 111 (248,935)

Abstract:

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social sharing, incentive design, randomized field experiment, lab experiments

6.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 25 (498,038)
Citation 1

Abstract:

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7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall school of Business and Alibaba Group
Downloads 12 (594,406)

Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

8.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 11 (581,537)
Citation 1

Abstract:

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9.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Number of pages: 44 Posted: 16 Oct 2019
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 5

Abstract:

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

10.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

Abstract:

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