Tianshu Sun

University of Southern California - Marshall School of Business

Assistant Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 29,897

SSRN RANKINGS

Top 29,897

in Total Papers Downloads

1,653

SSRN CITATIONS
Rank 47,382

SSRN RANKINGS

Top 47,382

in Total Papers Citations

4

CROSSREF CITATIONS

7

Scholarly Papers (13)

1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 427 (71,179)
Citation 2

Abstract:

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
University of Southern California - Marshall School of Business, University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 309 (103,039)
Citation 1

Abstract:

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

3.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 308 (103,396)
Citation 1

Abstract:

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Social media integration, e-commerce, randomized field experiment

4.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 286 (112,081)
Citation 1

Abstract:

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

5.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments

Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 16 Dec 2019
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Illinois at Chicago
Downloads 134 (225,366)

Abstract:

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

6.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group
Downloads 62 (368,637)

Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

7.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Number of pages: 44 Posted: 16 Oct 2019
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 36 (462,566)

Abstract:

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

8.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

Number of pages: 30 Posted: 09 Dec 2019
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 27 (512,130)

Abstract:

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Census, Facebook

9.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 20
Ruomeng Cui, Tianshu Sun, Zhikun Lu and Joseph Golden
Goizueta Business School, Emory University, University of Southern California - Marshall School of Business, Emory University - Department of Economics and Collage.com
Downloads 27

Abstract:

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delivery speed information, online retail

10.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 26 (512,130)
Citation 1

Abstract:

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11.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 11 (605,389)
Citation 2

Abstract:

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12.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

Abstract:

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13.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38
University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations, University of Southern California - Marshall School of Business and Alibaba Group
Downloads 0

Abstract:

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling