Tianshu Sun

Cheung Kong Graduate School of Business

1017, Oriental Plaza 1

No.1 Dong Chang'an Street

Beijing

China

University of Southern California - Marshall School of Business

Associate Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

25

DOWNLOADS
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Top 12,121

in Total Papers Downloads

7,005

SSRN CITATIONS
Rank 17,590

SSRN RANKINGS

Top 17,590

in Total Papers Citations

61

CROSSREF CITATIONS

11

Scholarly Papers (25)

1.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 41 Posted: 17 Apr 2020 Last Revised: 26 May 2023
Ruomeng Cui, Zhikun Lu, Tianshu Sun and Joseph Golden
Emory University - Goizueta Business School, Emory University - Goizueta Business School, Cheung Kong Graduate School of Business and Collage.com
Downloads 1,067 (36,182)
Citation 8

Abstract:

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delivery speed information, online retail, innovative business strategy

2.

Understanding Big Data: Data Calculus in the Digital Era

Rotman School of Management Working Paper No. 3791018, Columbia Business School Research Paper Forthcoming
Number of pages: 86 Posted: 25 Feb 2021
Cheung Kong Graduate School of BusinessLuohan Academy, Imperial College London, Massachusetts Institute of Technology (MIT) - Department of Economics, Princeton University - Department of Economics, London School of Economics & Political Science (LSE), Stanford Graduate School of Business, International Monetary Fund (IMF), Cheung Kong Graduate School of Business, Princeton University - Department of Economics, University of Toronto - Rotman School of Management, Luohan Academy, Luohan Academy, Luohan Academy, Luohan Academy, Princeton University - Department of Economics and Bendheim Center for Finance and Ant Financial
Downloads 686 (66,427)
Citation 4

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big data, data economics, information economics, privacy, market competition

3.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
Cheung Kong Graduate School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 679 (67,104)
Citation 9

Abstract:

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

4.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
Cheung Kong Graduate School of Business, University of Maryland - Robert H. Smith School of Business, Miami Herbert Business School, University of Miami and University of Illinois at Chicago
Downloads 660 (69,505)
Citation 1

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

5.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Miami Herbert Business School, University of Miami, Cheung Kong Graduate School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 598 (78,666)
Citation 2

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Social media integration, e-commerce, randomized field experiment

6.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Cheung Kong Graduate School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 470 (105,796)
Citation 7

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

This article has been accepted for publication in MIS Quarterly on behalf of the Regents of the University of Minnesota and the MIS Research Center.
Number of pages: 58 Posted: 20 Sep 2019 Last Revised: 12 Sep 2022
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 431 (117,187)
Citation 6

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offline platform, last-mile, randomized field experiment, induced interaction, generalized random forest

8.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 422 (120,139)
Citation 1

Abstract:

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment

9.

GPTs and Labor Markets in the Developing Economy: Evidence from China

Number of pages: 20 Posted: 26 Apr 2023
Bowen Lou, Hongshen Sun and Tianshu Sun
University of Connecticut - Operations & Information Management Department, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Cheung Kong Graduate School of Business
Downloads 405 (125,944)

Abstract:

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artificial intelligence, ChatGPT, labor markets, geography, China, developing economy

10.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 48 Posted: 09 Dec 2019 Last Revised: 08 Oct 2021
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 351 (147,727)
Citation 3

Abstract:

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Facebook

11.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Management Science
Number of pages: 47 Posted: 16 Apr 2020 Last Revised: 19 Aug 2023
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 254 (206,751)

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling

12.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming
Number of pages: 39 Posted: 16 Oct 2019 Last Revised: 29 Oct 2020
Miami Herbert Business School, University of Miami, Indian Institute of Management Udaipur, Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 232 (225,862)
Citation 2

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

13.

The Value of Last-mile Delivery in Online Retail

Number of pages: 40 Posted: 31 Oct 2023
Zhikun Lu, Ruomeng Cui, Tianshu Sun and Lixia Wu
Emory University - Goizueta Business School, Emory University - Goizueta Business School, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 179 (286,097)

Abstract:

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last-mile delivery, experiment, uplift model, causal machine learning, capacity-aware, fairness

14.

Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

Forthcoming, Manufacturing & Service Operations Management
Number of pages: 47 Posted: 28 Jul 2020 Last Revised: 24 Feb 2023
Wilson Lin, Susan F. Lu and Tianshu Sun
Santa Clara University, Purdue University - Krannert School of Management and Cheung Kong Graduate School of Business
Downloads 169 (300,672)

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charitable operations, charitable giving, nonprofit operations, data analytics, blood donation, public health

15.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Number of pages: 36 Posted: 03 Mar 2021
Temple University - Fox School of Business and Management, Cheung Kong Graduate School of Business, University of Minnesota - Minneapolis and Collage.com
Downloads 163 (310,026)

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prosumption, prosumer, social learning, self-efficacy, randomized control trials, machine learning with causal inference

16.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Number of pages: 44 Posted: 04 Jun 2021 Last Revised: 22 Oct 2021
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Sungkyunkwan University, Cheung Kong Graduate School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 150 (332,448)

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content partitioning, serialized content, digital good, consumption patterns, book engagement

17.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015 Last Revised: 22 Apr 2023
Cheung Kong Graduate School of Business, Johns Hopkins University - Carey Business School and University of Maryland - Department of Economics
Downloads 60 (603,880)
Citation 6

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18.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015 Last Revised: 27 Mar 2022
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
Cheung Kong Graduate School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 29 (801,553)
Citation 4

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19.

Unraveling Generative AI from A Human Intelligence Perspective: A Battery of Experiments

Posted: 18 Aug 2023
Wen Wang, Siqi Pei and Tianshu Sun
University of Maryland - Robert H. Smith School of Business, Independent and Cheung Kong Graduate School of Business

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Generative AI, Large Language Models, Human Intelligence, Behavioral Theory, Comprehensive Evaluation, Organization IT Adoption, Labor Market Transformation

20.

Ensembling Experiments to Optimize Interventions along Customer Journey: A Reinforcement Learning Approach

Posted: 11 Oct 2021
Yicheng Song and Tianshu Sun
University of Minnesota - Twin Cities - Carlson School of Management and Cheung Kong Graduate School of Business

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Randomized experiments, Customer Journey, Reinforcement Learning, Optimization, Bayesian Deep Recurrent Q Network Model, Experiment Design

21.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

Forthcoming at MIS Quarterly
Posted: 01 Mar 2021
Harvard University - Business School (HBS), University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and Cheung Kong Graduate School of Business

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prescriptive analytics, heterogeneous treatment effects, optimization, observed utility rank condition (OUR), between-treatment heterogeneity

22.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Manufacturing & Service Operations Management 2022
Posted: 20 Jul 2020 Last Revised: 12 Sep 2022
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group

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e-commerce, COVID-19, containment measures, digital resilience, logistics

23.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
Cheung Kong Graduate School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

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Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure

24.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, 31(1):16-36, Fox School of Business Research Paper No. 18-032, USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Posted: 24 May 2018 Last Revised: 09 Aug 2022
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and Cheung Kong Graduate School of Business

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

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Other Papers (1)

Total Downloads: 1,733
1.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

NET Institute Working Paper No. 21-10
Number of pages: 66 Posted: 10 Jan 2022
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
Cheung Kong Graduate School of Business, Zhejiang University - College of Economics, Alibaba Group, Alibaba Group and Alibaba Group
Downloads 1,733

Abstract:

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