Tianshu Sun

Cheung Kong Graduate School of Business

Dean's Distinguished Chair Professor of Information Systems

1017, Oriental Plaza 1

No.1 Dong Chang'an Street

Beijing

China

University of Southern California - Marshall School of Business

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

  • Cheung Kong Graduate School of Business

  • University of Southern California - Marshall School of Business

SCHOLARLY PAPERS

29

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11,745

TOTAL CITATIONS
Rank 16,356

SSRN RANKINGS

Top 16,356

in Total Papers Citations

73

Scholarly Papers (29)

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1.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Downloads 2,087 (15,429)
Citation 4

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

NET Institute Working Paper No. 21-10
Number of pages: 17 Posted: 10 Jan 2022 Last Revised: 22 Oct 2024
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
Cheung Kong Graduate School of Business, Zhejiang University - College of Economics, Alibaba Group, Alibaba Group and Alibaba Group
Downloads 2,087 (15,138)
Citation 4

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The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
Cheung Kong Graduate School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

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Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure

2.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 41 Posted: 17 Apr 2020 Last Revised: 26 May 2023
Ruomeng Cui, Zhikun Lu, Tianshu Sun and Joseph Golden
Emory University - Goizueta Business School, Emory University - Goizueta Business School, Cheung Kong Graduate School of Business and Collage.com
Downloads 1,359 (29,853)
Citation 24

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delivery speed information, online retail, innovative business strategy

3.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
Cheung Kong Graduate School of Business, University of Maryland - Robert H. Smith School of Business, Miami Herbert Business School, University of Miami and University of Illinois at Chicago
Downloads 843 (58,756)
Citation 1

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

4.

Understanding Big Data: Data Calculus in the Digital Era

Rotman School of Management Working Paper No. 3791018, Columbia Business School Research Paper Forthcoming
Number of pages: 86 Posted: 25 Feb 2021
Long Chen, Long Chen, Patrick Bolton, Bengt R. Holmström, Eric Maskin, Christopher A. Pissarides, A. Michael Spence, Tao Sun, Tianshu Sun, Wei Xiong, Liyan Yang, Yadong Huang, Yong Li, Xuan Luo, Yingju Ma, Shumiao Ouyang and Feng Zhu
Cheung Kong Graduate School of BusinessLuohan Academy, Imperial College London, Massachusetts Institute of Technology (MIT) - Department of Economics, Princeton University - Department of Economics, London School of Economics & Political Science (LSE), Stanford Graduate School of Business, International Monetary Fund (IMF), Cheung Kong Graduate School of Business, Princeton University - Department of Economics, University of Toronto - Rotman School of Management, Luohan Academy, Luohan Academy, Luohan Academy, Massachusetts Institute of Technology (MIT), University of Oxford, Saïd Business School and Ant Financial
Downloads 790 (64,300)
Citation 4

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big data, data economics, information economics, privacy, market competition

5.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
Cheung Kong Graduate School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 726 (71,667)
Citation 9

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

6.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 717 (72,807)
Citation 2

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment

7.

GPTs and Labor Markets in the Developing Economy: Evidence from China

Number of pages: 20 Posted: 26 Apr 2023
Bowen Lou, Hongshen Sun and Tianshu Sun
Marshall School of Business - University of Southern California, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Cheung Kong Graduate School of Business
Downloads 710 (73,741)

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artificial intelligence, ChatGPT, labor markets, geography, China, developing economy

8.

The Value of Last-mile Delivery in Online Retail

Number of pages: 46 Posted: 31 Oct 2023 Last Revised: 05 Dec 2023
Zhikun Lu, Ruomeng Cui, Tianshu Sun and Lixia Wu
Emory University - Goizueta Business School, Emory University - Goizueta Business School, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 707 (74,295)

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last-mile delivery, experiment, uplift model, causal machine learning, capacity-aware, fairness

9.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Miami Herbert Business School, University of Miami, Cheung Kong Graduate School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 707 (74,434)
Citation 2

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Social media integration, e-commerce, randomized field experiment

10.

Human-AI Co-Creation in Product Ideation: the Dual View of Quality and Diversity

Number of pages: 36 Posted: 20 Dec 2023
Wen Wang, Mochen Yang and Tianshu Sun
University of Maryland - Robert H. Smith School of Business, University of Minnesota - Twin Cities - Carlson School of Management and Cheung Kong Graduate School of Business
Downloads 664 (80,556)
Citation 1

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artificial intelligence, generative AI, human-AI co-creation, product ideation, creativity, deep learning

11.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
Cheung Kong Graduate School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 506 (112,991)
Citation 7

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

12.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 48 Posted: 09 Dec 2019 Last Revised: 08 Oct 2021
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 409 (145,373)
Citation 4

Abstract:

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Facebook

13.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Management Science
Number of pages: 47 Posted: 16 Apr 2020 Last Revised: 19 Aug 2023
Brian Rongqing Han, Leon Yang Chu, Tianshu Sun and Lixia Wu
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 346 (176,089)
Citation 2

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling

14.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Management Science, Forthcoming
Number of pages: 35 Posted: 03 Mar 2021 Last Revised: 19 Dec 2023
Jaehwuen Jung, Tianshu Sun, Ravi Bapna and Joseph Golden
Temple University - Fox School of Business and Management, Cheung Kong Graduate School of Business, University of Minnesota - Minneapolis and Collage.com
Downloads 290 (211,266)

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prosumption, prosumer, social learning, self-efficacy, randomized control trials, machine learning with causal inference

15.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming
Number of pages: 39 Posted: 16 Oct 2019 Last Revised: 29 Oct 2020
Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv and Joseph Golden
Miami Herbert Business School, University of Miami, Indian Institute of Management Udaipur, Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 278 (220,758)
Citation 2

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

16.

Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

Forthcoming, Manufacturing & Service Operations Management
Number of pages: 47 Posted: 28 Jul 2020 Last Revised: 24 Feb 2023
Wilson Lin, Susan F. Lu and Tianshu Sun
Santa Clara University, Purdue University - Krannert School of Management and Cheung Kong Graduate School of Business
Downloads 238 (258,786)
Citation 1

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charitable operations, charitable giving, nonprofit operations, data analytics, blood donation, public health

17.

GPTs in the Developing Economy: Impact on the Labor Market and the Role of Geography and Policy

Number of pages: 41 Posted: 16 Apr 2024
Bowen Lou, Hongshen Sun and Tianshu Sun
Marshall School of Business - University of Southern California, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Cheung Kong Graduate School of Business
Downloads 140 (412,966)

Abstract:

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Artificial Intelligence, GPT, Developing Economy, Digital Divide, Labor Policy, Geography

18.

Enhancing Complementor Innovation through Market Information: A Large-scale Empirical Study of an E-Commerce Platform

Number of pages: 43 Posted: 29 Apr 2024
Bowen Lou, Zhe Yuan, Tianshu Sun and Lu Fang
Marshall School of Business - University of Southern California, Zhejiang University - College of Economics, Cheung Kong Graduate School of Business and Zhejiang University
Downloads 94 (553,878)

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Platform Governance, Market Intelligence, Information Accessibility, Product Innovation, Electronic Commerce

19.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015 Last Revised: 22 Apr 2023
Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin
Cheung Kong Graduate School of Business, Johns Hopkins University - Carey Business School and University of Maryland - Department of Economics
Downloads 74 (637,543)
Citation 6

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20.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015 Last Revised: 27 Mar 2022
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
Cheung Kong Graduate School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 38 (856,633)
Citation 4

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21.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Forthcoming, Information Systems Research, Forthcoming
Number of pages: 41 Posted: 01 Oct 2024
Heeseung Andrew Lee, Angela Choi, Tianshu Sun and Wonseok Oh
University of Texas at Dallas - Naveen Jindal School of Management, Sungkyunkwan University, Cheung Kong Graduate School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 21 (1,018,608)

Abstract:

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content partitioning, serialized content, digital good, consumption patterns, book engagement

22.

AI Investment and Firm Performance: Insights from China

Number of pages: 1 Last Revised: 14 Dec 2024
Shuyi Dong, Wang Jin and Tianshu Sun
Cheung Kong Graduate School of Business, Stanford Digital Economy Lab and Cheung Kong Graduate School of Business
Downloads 1

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AI Investment, Technology Exposure, Firm Performance, Innovation, Industry Dynamics

23.

Consumer Search and Dynamic Preference: A Deep Structural Econometric Model

Posted: 13 Dec 2023
Yicheng Song and Tianshu Sun
University of Minnesota - Twin Cities - Carlson School of Management and Cheung Kong Graduate School of Business

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Structural Econometric Model, Deep Learning, Transformer, Theory Driven Machine Learning

24.

Unraveling Generative AI from A Human Intelligence Perspective: A Battery of Experiments

Posted: 18 Aug 2023
Wen Wang, Siqi Pei and Tianshu Sun
University of Maryland - Robert H. Smith School of Business, Independent and Cheung Kong Graduate School of Business

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Generative AI, Large Language Models, Human Intelligence, Behavioral Theory, Comprehensive Evaluation, Organization IT Adoption, Labor Market Transformation

25.

Ensembling Experiments to Optimize Interventions along Customer Journey: A Reinforcement Learning Approach

Posted: 11 Oct 2021
Yicheng Song and Tianshu Sun
University of Minnesota - Twin Cities - Carlson School of Management and Cheung Kong Graduate School of Business

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Randomized experiments, Customer Journey, Reinforcement Learning, Optimization, Bayesian Deep Recurrent Q Network Model, Experiment Design

26.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

Forthcoming at MIS Quarterly
Posted: 01 Mar 2021
Edward McFowland III, Sandeep Gangarapu, Ravi Bapna and Tianshu Sun
Harvard University - Business School (HBS), University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and Cheung Kong Graduate School of Business

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prescriptive analytics, heterogeneous treatment effects, optimization, observed utility rank condition (OUR), between-treatment heterogeneity

27.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Manufacturing & Service Operations Management 2022
Posted: 20 Jul 2020 Last Revised: 12 Sep 2022
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group

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e-commerce, COVID-19, containment measures, digital resilience, logistics

28.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, 31(1):16-36, Fox School of Business Research Paper No. 18-032, USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Posted: 24 May 2018 Last Revised: 09 Aug 2022
Jaehwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and Cheung Kong Graduate School of Business

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

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