Tianshu Sun

University of Southern California - Marshall School of Business

Assistant Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 25,551

SSRN RANKINGS

Top 25,551

in Total Papers Downloads

2,093

SSRN CITATIONS
Rank 37,327

SSRN RANKINGS

Top 37,327

in Total Papers Citations

10

CROSSREF CITATIONS

9

Scholarly Papers (17)

1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 454 (70,574)
Citation 2

Abstract:

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 331 (101,843)
Citation 3

Abstract:

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

3.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 326 (103,601)
Citation 1

Abstract:

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Social media integration, e-commerce, randomized field experiment

4.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 322 (105,053)
Citation 4

Abstract:

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

5.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, University of Houston - C.T. Bauer College of Business and University of Illinois at Chicago
Downloads 191 (177,024)

Abstract:

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

6.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 20 Posted: 17 Apr 2020
Ruomeng Cui, Tianshu Sun, Zhikun Lu and Joseph Golden
Goizueta Business School, Emory University, University of Southern California - Marshall School of Business, Emory University - Department of Economics and Collage.com
Downloads 144 (226,675)
Citation 2

Abstract:

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delivery speed information, online retail

7.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 39 Posted: 20 Sep 2019 Last Revised: 27 Jan 2020
Gies College of Business, UIUC, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group
Downloads 101 (294,966)

Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

8.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

Number of pages: 30 Posted: 09 Dec 2019
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 59 (399,095)

Abstract:

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Census, Facebook

9.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 38 Posted: 16 Apr 2020
Gies College of Business, UIUC, University of Southern California - Data Sciences and Operations, University of Southern California - Marshall School of Business and Alibaba Group
Downloads 45 (462,152)

Abstract:

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling

10.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 26 (540,682)
Citation 1

Abstract:

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11.

Persuasion, Donor Heterogeneity, and Workload: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

Number of pages: 36 Posted: 28 Jul 2020 Last Revised: 30 Sep 2020
Wilson Lin, Susan F. Lu and Tianshu Sun
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Southern California - Marshall School of Business
Downloads 21 (572,046)

Abstract:

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charitable operations, charitable giving, non-profit operations, data analytics, blood donation, public health

12.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 11 (639,850)
Citation 3

Abstract:

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13.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

MISQ
Number of pages: 40
University of Minnesota - Minneapolis, University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and University of Southern California - Marshall School of Business
Downloads 2

Abstract:

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prescriptive analytics, heterogeneous treatment effects, optimization, observed utility rank condition (OUR), between-treatment heterogeneity

14.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming
Number of pages: 39 Posted: 16 Oct 2019
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 60

Abstract:

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

15.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Posted: 20 Jul 2020
Gies College of Business, UIUC, University of Southern California - Marshall School of Business, University of Southern California - Data Sciences and Operations and Alibaba Group

Abstract:

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16.

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
University of Southern California - Marshall School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

Abstract:

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Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure

17.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

Abstract:

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