Anne Scherer

ETH Zürich - Department of Management, Technology, and Economics (D-MTEC)

ETH-Zentrum

Zurich, CH-8092

United States

SCHOLARLY PAPERS

2

DOWNLOADS

150

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands

Number of pages: 44 Posted: 24 Apr 2015
Independent, ETH Zürich - Department of Management, Technology, and Economics (D-MTEC) and ETH Zurich
Downloads 79 (345,385)

Abstract:

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Access, Brand Management, Ownership Effect, Spillover Effect, Consumption Mode

2.

Do Self-Services Really Pay Off?

Scherer, A., Wünderlich, N.V., v. Wangenheim, F. (2015). The Value of Self-Service: The Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, Forthcoming.
Number of pages: 56 Posted: 24 Apr 2015
ETH Zürich - Department of Management, Technology, and Economics (D-MTEC), University of Paderborn - Faculty of Business Administration, Economics and Business Computing and ETH Zurich
Downloads 71 (366,771)

Abstract:

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Self-service, e-service, value-in-context, customer retention, customer defection, longitudinal