Jeff Donaldson

Gamestop, Inc.

625 Westport Pkwy

Grapevine, TX 76051

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Scholarly Papers (1)

1.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
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Abstract:

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Mobile Markets, Gamification, Game Design, Mobile Marketing