Svetlana Bogomolova

Ehrenberg-Bass Institute for Marketing Science

Senior Research Associate

GPO Box 2471

Adelaide, 5001

Australia

SCHOLARLY PAPERS

4

DOWNLOADS

490

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

How the Layout of a Unit Price Label Affects Eye-movements and Product Choice: An Eye-tracking Investigation

Journal of Business Research, Forthcoming
Number of pages: 53 Posted: 26 May 2015 Last Revised: 20 Feb 2019
Svetlana Bogomolova, Harmen Oppewal, Justin Cohen and Jun Yao
Ehrenberg-Bass Institute for Marketing Science, Monash University - Department of Marketing, Ehrenberg Bass Institute of Marketing Science and Macquarie University
Downloads 212 (175,124)
Citation 3

Abstract:

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unit price, supermarket, pricing, information presentation, shopping behaviour

2.

Price Promotion Literacy and Numeracy: How Well Do Consumers Understand Price Promotion Communication?

Number of pages: 31 Posted: 04 May 2015
PJ Tan and Svetlana Bogomolova
Ehrenberg-Bass Institute for Marketing Science and Ehrenberg-Bass Institute for Marketing Science
Downloads 154 (231,948)

Abstract:

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Price promotions, literacy, numeracy, consumer confusion

3.

Unit Pricing in Supermarkets: Review of Past Evidence from Academic and Industry Studies

Number of pages: 23 Posted: 18 Oct 2016 Last Revised: 01 Nov 2016
Svetlana Bogomolova and Ian Jarratt
Ehrenberg-Bass Institute for Marketing Science and Independent
Downloads 95 (330,059)

Abstract:

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unit price, review

4.

Do Consumers Purchase Fresh Produce Differently to Packaged Goods? Evidence From the United States

Number of pages: 16 Posted: 11 Oct 2018
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute, Nielsen, University of South Australia - School of Mathematics and Statistics and Ehrenberg-Bass Institute for Marketing Science
Downloads 29 (564,628)

Abstract:

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Fresh Fruits and Vegetables, Negative Binomial Distribution, Pareto Share, Purchase Frequency, Frequent Buyers