PJ Tan

Ehrenberg-Bass Institute for Marketing Science

Research Associate

GPO Box 2471

Adelaide, 5001

Australia

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Scholarly Papers (1)

1.

Price Promotion Literacy and Numeracy: How Well Do Consumers Understand Price Promotion Communication?

Number of pages: 31 Posted: 04 May 2015
PJ Tan and Svetlana Bogomolova
Ehrenberg-Bass Institute for Marketing Science and Ehrenberg-Bass Institute for Marketing Science
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Abstract:

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Price promotions, literacy, numeracy, consumer confusion