Berna Devezer

University of Idaho

ASSISTANT PROFESSOR

College of Business and Economics, University of I

875 Perimeter Drive MS 3161

Moscow, ID Idaho 83844-3161

United States

http://www.bernadevezer.com

  • University of Idaho

SCHOLARLY PAPERS

3

DOWNLOADS

341

TOTAL CITATIONS

1

Scholarly Papers (3)

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1.

A Meta-Analytic Synthesis of the Question-Behavior Effect

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 .
Number of pages: 56 Posted: 13 Dec 2015 Last Revised: 19 Jun 2016
Eric Richard Spangenberg, Ioannis Kareklas, Berna Devezer and David Sprott
University of California, Irvine, State University of New York at Albany, University of Idaho and Washington State University
Downloads 268 (243,652)
Citation 1

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question-behavior effect, mere-measurement, self-prophecy, self-erasing nature of errors of prediction, social influence, meta-analysis

2.

How Competitor Brand Names Affect Within-Brand Choices

Gunasti, K., Devezer, B., How Competitor Brands Affect Within-Brand Choice. 2016, Marketing Letters. 27: 715, DOI:10.1007/s11002-015-9374-x
Number of pages: 23 Posted: 04 May 2015 Last Revised: 15 Nov 2016
Kunter Gunasti and Berna Devezer
Washington State University and University of Idaho
Downloads 73 (689,698)

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alphanumeric brand names; branding; numerical cognition; product attributes; context effects; choice; competition

3.

When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation

Journal of Retailing, 89 (3), 315-37, 2013
Posted: 09 Jun 2015
Jeff Joireman, Yany Gregoire, Berna Devezer and Thomas M. Tripp
Washington State University - Department of Marketing, HEC Paris, University of Idaho and Washington State University, Vancouver

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