Berna Devezer

University of Idaho

ASSISTANT PROFESSOR

College of Business and Economics, University of I

875 Perimeter Drive MS 3161

Moscow, ID Idaho 83844-3161

United States

http://www.bernadevezer.com

SCHOLARLY PAPERS

3

DOWNLOADS

245

SSRN CITATIONS

1

CROSSREF CITATIONS

3

Scholarly Papers (3)

1.

A Meta-Analytic Synthesis of the Question-Behavior Effect

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458 .
Number of pages: 56 Posted: 13 Dec 2015 Last Revised: 19 Jun 2016
University of California, Irvine, State University of New York at Albany, University of Idaho and Washington State University
Downloads 202 (152,994)
Citation 1

Abstract:

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question-behavior effect, mere-measurement, self-prophecy, self-erasing nature of errors of prediction, social influence, meta-analysis

2.

How Competitor Brand Names Affect Within-Brand Choices

Gunasti, K., Devezer, B., How Competitor Brands Affect Within-Brand Choice. 2016, Marketing Letters. 27: 715, DOI:10.1007/s11002-015-9374-x
Number of pages: 23 Posted: 04 May 2015 Last Revised: 15 Nov 2016
Kunter Gunasti and Berna Devezer
Washington State University and University of Idaho
Downloads 43 (420,099)

Abstract:

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alphanumeric brand names; branding; numerical cognition; product attributes; context effects; choice; competition

3.

When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation

Journal of Retailing, 89 (3), 315-37, 2013
Posted: 09 Jun 2015
Washington State University - Department of Marketing, HEC Paris, University of Idaho and Washington State University, Vancouver

Abstract:

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