Lucas Stich

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

SCHOLARLY PAPERS

6

DOWNLOADS

507

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University of Berlin
Downloads 263 (126,541)

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Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review

2.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Number of pages: 47 Posted: 09 May 2015 Last Revised: 21 Jan 2017
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 176 (185,317)
Citation 1

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Customer-driven pricing mechanisms, Pay What You Want, Name Your Own Price, Competitive Strategies, Marketing, Laboratory Experiment

3.

Consumer Behavior in Bidding Markets with Participation Costs

University of Alberta School of Business Research Paper No. 2019-710
Number of pages: 47 Posted: 02 Nov 2019 Last Revised: 06 Dec 2019
University of California, Los Angeles (UCLA) - Anderson School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 37 (471,663)
Citation 1

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Pricing, Auctions, Behavioral Economics, Laboratory Experiment

4.

An Experimental Analysis of Overconfidence in Tariff Choice

Number of pages: 29 Posted: 30 May 2019 Last Revised: 27 Jan 2020
Katharina Dowling, Lucas Stich and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 21 (557,447)

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overconfidence, tariff choice, pay-per-use, flat-rate, experiment

5.

Modeling Bidder Risk Preferences to Optimize Pricing

Number of pages: 36 Posted: 02 Nov 2019
Robert Zeithammer and Lucas Stich
University of California, Los Angeles (UCLA) - Anderson School of Management and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 10 (629,904)

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Pricing, Auctions, Risk Preferences, Econometric Modeling

6.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price

CEPR Discussion Paper No. DP10605
Number of pages: 40 Posted: 19 May 2015
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
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competitive strategies, consumer-driven pricing mechanisms, name your own price, pay what you want