Lucas Stich

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

SCHOLARLY PAPERS

7

DOWNLOADS

713

SSRN CITATIONS

5

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University of Berlin
Downloads 370 (100,951)
Citation 2

Abstract:

Loading...

Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review

2.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Number of pages: 47 Posted: 09 May 2015 Last Revised: 21 Jan 2017
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 191 (197,372)
Citation 1

Abstract:

Loading...

Customer-driven pricing mechanisms, Pay What You Want, Name Your Own Price, Competitive Strategies, Marketing, Laboratory Experiment

3.

Paying for Open Access

Number of pages: 32 Posted: 20 Nov 2020 Last Revised: 27 Sep 2021
Lucas Stich, Martin Spann and Klaus M. Schmidt
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Economics
Downloads 55 (459,633)
Citation 1

Abstract:

Loading...

Open Access, Willingness to Pay, Choice-Based Conjoint Analysis, Pay-What-You-Want, Field Experiment

4.

Consumer Behavior in Bidding Markets with Participation Costs

University of Alberta School of Business Research Paper No. 2019-710
Number of pages: 47 Posted: 02 Nov 2019 Last Revised: 06 Dec 2019
University of California, Los Angeles (UCLA) - Anderson School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 45 (496,666)
Citation 1

Abstract:

Loading...

Pricing, Auctions, Behavioral Economics, Laboratory Experiment

5.

An Experimental Analysis of Overconfidence in Tariff Choice

Number of pages: 34 Posted: 30 May 2019 Last Revised: 10 Sep 2020
Katharina Dowling, Lucas Stich and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 37 (534,120)
Citation 1

Abstract:

Loading...

Overconfidence, Tariff Choice, Pay-per-use, Flat-rate, Experiment

6.

Modeling Bidder Risk Preferences to Optimize Pricing

Number of pages: 36 Posted: 02 Nov 2019
Robert Zeithammer and Lucas Stich
University of California, Los Angeles (UCLA) - Anderson School of Management and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 15 (673,545)

Abstract:

Loading...

Pricing, Auctions, Risk Preferences, Econometric Modeling

7.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price

CEPR Discussion Paper No. DP10605
Number of pages: 40 Posted: 19 May 2015
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 0 (805,175)
Citation 1
  • Add to Cart

Abstract:

Loading...

competitive strategies, consumer-driven pricing mechanisms, name your own price, pay what you want