Joohyoen Kim

Seoul National University

Ph. D. candidate

Kwanak-gu

Seoul, 151-742

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Effects of Media Use Behavior on the Preference for Channel Bundling of Multichannel Services

TPRC 43: The 43rd Research Conference on Communication, Information and Internet Policy Paper
Number of pages: 20 Posted: 31 Mar 2015 Last Revised: 15 Aug 2015
Sangin Park and Joohyoen Kim
Seoul National University and Seoul National University
Downloads 28 (305,773)

Abstract:

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multichannel services, channel bundle, media use behavior, mixed logit model