Wenbo Wang

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Department of Marketing

Clear Water Bay, Kowloon

Hong Kong

  • Hong Kong University of Science & Technology (HKUST) - Department of Marketing

SCHOLARLY PAPERS

5

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1,861

SSRN CITATIONS
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Top 35,319

in Total Papers Citations

26

CROSSREF CITATIONS

4

Scholarly Papers (5)

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1.

Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment

Marketing Science, 36(6), pp. 838-861, 2017, Stanford University Graduate School of Business Research Paper No. 15-62
Number of pages: 58 Posted: 20 Nov 2015 Last Revised: 28 Feb 2018
Stephan Seiler, Song Yao and Wenbo Wang
Imperial College Business School, Washington University in St. Louis - John M. Olin Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 769 (63,942)
Citation 18

Abstract:

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Microblogging, Advertising, Social Media, Word of Mouth

2.

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms

Journal of Marketing Research, 2017, 54 (3), 478-494.
Number of pages: 17 Posted: 13 Sep 2016 Last Revised: 29 Jul 2017
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 398 (143,922)
Citation 1

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sustainability, green marketing, corporate social responsibility, field experiment

3.

TV Channel Search and Commercial Breaks

Journal of Marketing Research, 54(5), pp. 671-686, 2017
Number of pages: 50 Posted: 01 Feb 2015 Last Revised: 28 Feb 2018
Song Yao, Wenbo Wang and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 357 (162,404)
Citation 6

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Advertising, Television, Consumer Search, Natural Experiment, Demand Estimation

4.

Lay Theories of Medicine and a Healthy Lifestyle

Journal of Consumer Research, Vol. 37, No. 1, pp. 80-97, 2010
Number of pages: 18 Posted: 30 Jun 2010 Last Revised: 30 May 2017
Wenbo Wang, Hean Tat Keh and Lisa Bolton
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Monash University and Pennsylvania State University
Downloads 235 (249,916)

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lay theory, consumer behavior, remedy, healthy lifestyle, Western medicine, traditional Chinese medicines, Ayurvedic medicines

5.

Customer Acquisition Via Explainable Deep Reinforcement Learning

HKUST Business School Research Paper No. 2024-151
Number of pages: 50 Posted: 23 Apr 2024
Yicheng Song, Wenbo Wang and Song Yao
University of Minnesota - Twin Cities - Carlson School of Management, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 102 (500,455)

Abstract:

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Explainable Reinforcement Learning, Customer Acquisition, DRQN-Attention, Long-term revenue optimization, Advertising channel choice