Anthony Koschmann

Emory University, Goizueta Business School, Students

PhD Candidate

1300 Clifton Road

Atlanta, GA 30322-2722

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 45,277

SSRN RANKINGS

Top 45,277

in Total Papers Downloads

2,055

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051
Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016
Anthony Koschmann and Jagdish N Sheth
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 1,534 (23,206)
Citation 1

Abstract:

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brand competition, Cola Wars, Markov switching

2.

Keeping It in the Family: Brand Switching between Varieties of a Branded House

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-044
Number of pages: 34 Posted: 25 May 2015 Last Revised: 28 Aug 2016
Anthony Koschmann and Jagdish N Sheth
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 282 (201,887)
Citation 1

Abstract:

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brand loyalty, variety seeking, Markov chain

3.

Brand Loyalty and Variety-Seeking within a House of Brands

Number of pages: 20 Posted: 30 May 2017
Anthony Koschmann
Emory University, Goizueta Business School, Students
Downloads 239 (238,010)

Abstract:

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house of brands, brand loyalty, variety-seeking, Markov chain