Nira Munichor

Bar-Ilan University - S. Daniel Abraham School of Business Administration

Ramat-Gan, 52900

Israel

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions

Munichor, N., & LeBoeuf, R. A. The influence of time-interval descriptions on goal-pursuit decisions. Journal of Marketing Research (Forthcoming)
Posted: 21 Jun 2017 Last Revised: 05 Oct 2017
Nira Munichor and Robyn A. LeBoeuf
Bar-Ilan University - S. Daniel Abraham School of Business Administration and Washington University in St. Louis

Abstract:

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goal adoption, goal pursuit, framing, time intervals, process focus, outcome focus, temporal description

2.

Saying No to the Glow: When Consumers Avoid Arrogant Brands

Munichor, N. & Steinhart, Y., Saying no to the glow: When consumers avoid arrogant brands. Journal of Consumer Psychology, Forthcoming
Posted: 27 May 2015
Nira Munichor and Yael Steinhart
Bar-Ilan University - S. Daniel Abraham School of Business Administration and Independent

Abstract:

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brands, arrogance, self-threat, communications, image