Yicheng Song

University of Minnesota - Twin Cities - Carlson School of Management

Assistant Professor

19th Avenue South

Minneapolis, MN 55455

United States

http://https://www.yichengsong.com/

SCHOLARLY PAPERS

8

DOWNLOADS

1,712

SSRN CITATIONS
Rank 48,951

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Top 48,951

in Total Papers Citations

18

CROSSREF CITATIONS

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Scholarly Papers (8)

1.

Uncovering Characteristic Response Paths of a Population

Boston University Questrom School of Business Research Paper No. 2619674
Number of pages: 38 Posted: 18 Jun 2015 Last Revised: 10 Jun 2020
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems
Downloads 868 (53,445)
Citation 1

Abstract:

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Response Paths, Segmentation, Multivariate Time-series Model, Mixture Model, Dynamic Programming.

2.

When and How to Diversify—A Multi-Category Utility Model for Personalized Content Recommendation

Boston University Questrom School of Business Research Paper No. 2880779
Number of pages: 66 Posted: 07 Dec 2016 Last Revised: 20 May 2018
Yicheng Song, Nachiketa Sahoo and Elie Ofek
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business and Harvard Business School - Marketing Unit
Downloads 384 (147,599)
Citation 4

Abstract:

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Recommender Systems, Personalization, Recommendation Diversity, Variety Seeking, Collaborative Filters, Consumer Utility Models, Content Consumption, Digital Media, Clickstream Analysis, Learning-to-Rank

3.

Matching Returning Donors to Projects on Philanthropic Crowdfunding Platform

Management Science, Forthcoming
Number of pages: 38 Posted: 08 Nov 2018 Last Revised: 28 Nov 2020
Yicheng Song, Zhuoxin Li and Nachiketa Sahoo
University of Minnesota - Twin Cities - Carlson School of Management, University of Wisconsin-Madison - Wisconsin School of Business and Boston University - Questrom School of Business
Downloads 218 (264,443)
Citation 1

Abstract:

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Recommender Systems, Crowdfunding Platforms, Online Philanthropy, Structural Econometric Model, Consideration Set, Revenue Optimization

4.

Policing the Police: Examining the Role of News Reports on Racially-Biased Policing

Number of pages: 40 Posted: 18 Jul 2022
Carnegie Mellon University - Heinz College of Information Systems and Public Policy, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 157 (354,330)

Abstract:

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police brutality, local news, digital news, accountability

5.

Customer Acquisition Via Explainable Deep Reinforcement Learning

HKUST Business School Research Paper No. 2024-151
Number of pages: 50 Posted: 23 Apr 2024
Yicheng Song, Wenbo Wang and Song Yao
University of Minnesota - Twin Cities - Carlson School of Management, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 85 (554,062)

Abstract:

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Explainable Reinforcement Learning, Customer Acquisition, DRQN-Attention, Long-term revenue optimization, Advertising channel choice

6.

Consumer Search and Dynamic Preference: A Deep Structural Econometric Model

Posted: 13 Dec 2023
Yicheng Song and Tianshu Sun
University of Minnesota - Twin Cities - Carlson School of Management and Cheung Kong Graduate School of Business

Abstract:

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Structural Econometric Model, Deep Learning, Transformer, Theory Driven Machine Learning

7.

Ensembling Experiments to Optimize Interventions along Customer Journey: A Reinforcement Learning Approach

Posted: 11 Oct 2021
Yicheng Song and Tianshu Sun
University of Minnesota - Twin Cities - Carlson School of Management and Cheung Kong Graduate School of Business

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Randomized experiments, Customer Journey, Reinforcement Learning, Optimization, Bayesian Deep Recurrent Q Network Model, Experiment Design

8.

Short-Lived Item Recommendation

Posted: 03 Dec 2020 Last Revised: 06 Jul 2021
Meizi Zhou, Yicheng Song, Zhuoxin Li and Chunmian Ge
Boston University - Questrom School of Business, University of Minnesota - Twin Cities - Carlson School of Management, University of Wisconsin-Madison - Wisconsin School of Business and South China University of Technology

Abstract:

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Short-Lived Item Recommendation; Cold Start; Recommender Systems; Dual Recurrent Neural Network; Deep Neural Network; Flash Sales; E-commerce