Yicheng Song

University of Minnesota - Twin Cities - Carlson School of Management

Assistant Professor

19th Avenue South

Minneapolis, MN 55455

United States

http://people.bu.edu/ycsong/

SCHOLARLY PAPERS

3

DOWNLOADS
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Scholarly Papers (3)

1.

Uncovering Characteristic Paths to Purchase of Consumers

Boston University Questrom School of Business Research Paper No. 2619674
Number of pages: 51 Posted: 18 Jun 2015 Last Revised: 06 Jan 2017
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University, Questrom School of Business - Department of Information Systems
Downloads 642 (40,198)
Citation 1

Abstract:

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Path to purchase, Generalized multivariate autoregressive (GMAR) model, Customer segmentation, dynamic programming model, optimal marketing policy

2.

When and How to Diversify—A Multi-Category Utility Model for Personalized Content Recommendation

Boston University Questrom School of Business Research Paper No. 2880779
Number of pages: 66 Posted: 07 Dec 2016 Last Revised: 20 May 2018
Yicheng Song, Nachiketa Sahoo and Elie Ofek
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business and Harvard Business School - Marketing Unit
Downloads 185 (163,937)

Abstract:

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Recommender Systems, Personalization, Recommendation Diversity, Variety Seeking, Collaborative Filters, Consumer Utility Models, Content Consumption, Digital Media, Clickstream Analysis, Learning-to-Rank

3.

Matching Donors to Projects on Philanthropic Crowdfunding Platform

Posted: 08 Nov 2018
Yicheng Song, Zhuoxin Li and Nachiketa Sahoo
University of Minnesota - Twin Cities - Carlson School of Management, Boston College - Carroll School of Management and Boston University - Questrom School of Business

Abstract:

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Recommender Systems, Crowdfunding Platforms, Online Philanthropy, Structural Econometric Model, Revenue Optimization