Elmar Nubbemeyer

Google Inc.

1600 Amphitheatre Parkway

Second Floor

Mountain View, CA 94043

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 12,578

SSRN RANKINGS

Top 12,578

in Total Papers Downloads

4,477

SSRN CITATIONS
Rank 31,469

SSRN RANKINGS

Top 31,469

in Total Papers Citations

16

CROSSREF CITATIONS

10

Scholarly Papers (2)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 3,566 (3,351)
Citation 17

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising

2.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 911 (29,606)
Citation 11

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising, meta-study