Elmar Nubbemeyer

Google Inc.

1600 Amphitheatre Parkway

Second Floor

Mountain View, CA 94043

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 14,893

SSRN RANKINGS

Top 14,893

in Total Papers Downloads

3,244

SSRN CITATIONS
Rank 40,541

SSRN RANKINGS

Top 40,541

in Total Papers Citations

4

CROSSREF CITATIONS

9

Scholarly Papers (2)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 2,585 (4,733)
Citation 6

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Netflix and Google Inc.
Downloads 659 (39,048)
Citation 8

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study