Elmar Nubbemeyer

Google Inc.

1600 Amphitheatre Parkway

Second Floor

Mountain View, CA 94043

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 11,077

SSRN RANKINGS

Top 11,077

in Total Papers Downloads

8,002

SSRN CITATIONS
Rank 21,590

SSRN RANKINGS

Top 21,590

in Total Papers Citations

48

CROSSREF CITATIONS

10

Scholarly Papers (2)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer (2017) Ghost Ads: A Revolution in Measuring Ad Effectiveness Journal of Marketing Research, 54(6): 867-884. , Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 6,214 (2,331)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,788 (17,953)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study