Yitian (Sky) Liang

Tsinghua University - School of Economics and Management

Assistant Professor of Marketing

Wei Lun Building 543

Tsinghua University

Beijing, 100084

China

  • Tsinghua University - School of Economics and Management

SCHOLARLY PAPERS

7

DOWNLOADS

1,643

TOTAL CITATIONS

2

Scholarly Papers (7)

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1.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 589 (98,926)

Abstract:

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mobile internet, mobile application usage, hidden Markov model, micro-moment, context

2.

The Diffusion of Disruptive Technology: The Role of Business Application vs. Technology Learning for Consumer Mobile Payment Adoption

Number of pages: 38 Posted: 24 Jul 2018 Last Revised: 24 Feb 2024
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 295 (219,717)

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Disruptive technology, FinTech, mobile payment, mobile shopping, Bayesian learning

3.

Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance

Number of pages: 31 Posted: 01 Dec 2023
Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang and Yubo Chen
Tsinghua University - School of Economics and Management, Cheung Kong Graduate School of Business, Ocean Engine, Tsinghua University - Tsinghua University School of Economics and Management and Tsinghua University - School of Economics & Management
Downloads 246 (264,532)

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digital advertising, ad platform, ad spillover, advertising effect

4.

The Effects of a Government’s Subsidy Program: Accessibility beyond Affordability

Management Science, Forthcoming
Number of pages: 47 Posted: 29 Apr 2019 Last Revised: 01 May 2019
Ping Xiao, Ruli Xiao, Yitian (Sky) Liang, Xinlei Chen and Wei Lu
University of Melbourne - Melbourne Business School, Indiana University Bloomington - Department of Economics, Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business and University of Science and Technology of China (USTC) - School of Management
Downloads 245 (265,642)
Citation 1

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distribution coverage expansion, dynamic games, subsidy program, adjustment costs, hassle costs

5.

Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market

Number of pages: 34 Posted: 02 Jul 2015
Chunhua Wu, Yitian (Sky) Liang and Xinlei Chen
University of British Columbia (UBC) - Sauder School of Business, Tsinghua University - School of Economics and Management and University of British Columbia (UBC) - Sauder School of Business
Downloads 168 (377,500)
Citation 1

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Daily Deals, Platform Competition, Value Creation

6.

The Impact of Personalized Recommender System on Supply Diversity: Empirical Evidence from the Live-Streaming Industry

Number of pages: 26 Posted: 02 Apr 2024 Last Revised: 23 Nov 2024
Zequn Li, Yitian (Sky) Liang and Yong Tan
School of Management, Jinan University, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 100 (568,088)

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Recommender system, supply diversity, live-streaming

7.

Does Incentive Combined with Telematic Monitoring Help Improve Driving?

Posted: 25 Sep 2020 Last Revised: 20 Sep 2023
Yitian (Sky) Liang, Xinlei Chen and Rui (Juliet) Zhu
Tsinghua University - School of Economics and Management, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) and Cheung Kong Graduate School of Business

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device tracking data, economic incentive, driving behavior