Yitian (Sky) Liang

Tsinghua University - School of Economics and Management

Assistant Professor of Marketing

Wei Lun Building 543

Tsinghua University

Beijing, 100084

China

SCHOLARLY PAPERS

6

DOWNLOADS

568

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 216 (175,598)

Abstract:

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mobile internet, mobile application usage, hidden Markov model, micro-moment, context

2.

Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market

Number of pages: 34 Posted: 02 Jul 2015
Chunhua Wu, Yitian (Sky) Liang and Xinlei Chen
University of British Columbia (UBC) - Sauder School of Business, Tsinghua University - School of Economics and Management and University of British Columbia (UBC) - Sauder School of Business
Downloads 128 (273,690)
Citation 1

Abstract:

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Daily Deals, Platform Competition, Value Creation

3.

The Effects of a Government’s Subsidy Program: Accessibility beyond Affordability

Management Science, Forthcoming
Number of pages: 47 Posted: 29 Apr 2019 Last Revised: 01 May 2019
Ping Xiao, Ruli Xiao, Yitian (Sky) Liang, Xinlei Chen and Wei Lu
affiliation not provided to SSRN, Indiana University, Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business and University of Science and Technology of China (USTC) - School of Management
Downloads 107 (311,154)
Citation 1

Abstract:

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distribution coverage expansion, dynamic games, subsidy program, adjustment costs, hassle costs

4.

Individual Fundraising in Online Charitable Giving

Number of pages: 42 Posted: 09 Jun 2019
Yitian (Sky) Liang, Xinlei Chen, Juliet Zhu, Jianbin Chai and Tracy Liu
Tsinghua University - School of Economics and Management, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF), University of British Columbia (UBC) - Sauder School of Business, Peking University, Guanghua School of Management and Tsinghua University
Downloads 72 (396,736)

Abstract:

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Online Charitable giving; Individual Fundraising

5.

Ad Fraud Under the Vertical Contract Structure

Number of pages: 36 Posted: 13 Nov 2018 Last Revised: 01 Jul 2019
Yitian (Sky) Liang, Xinlei Chen, Yuxin Chen and Ping Xiao
Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 45 (494,975)
Citation 1

Abstract:

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ad fraud, advertising, media market, vertical contract

6.

Do Driving Apps Promote Safe Driving? An Empirical Analysis Using Sensor Data

Posted: 25 Sep 2020 Last Revised: 14 Sep 2021
Yitian (Sky) Liang, Xinlei Chen and Rui (Juliet) Zhu
Tsinghua University - School of Economics and Management, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) and Cheung Kong Graduate School of Business

Abstract:

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device tracking data, economic incentive, driving behavior