Yitian (Sky) Liang

Tsinghua University - School of Economics and Management

Assistant Professor of Marketing

Wei Lun Building 543

Tsinghua University

Beijing, 100084

China

  • Tsinghua University - School of Economics and Management

SCHOLARLY PAPERS

8

DOWNLOADS

1,264

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Scholarly Papers (8)

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1.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 534 (96,751)

Abstract:

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mobile internet, mobile application usage, hidden Markov model, micro-moment, context

2.

The Diffusion of Disruptive Technology: The Role of Business Application vs. Technology Learning for Consumer Mobile Payment Adoption

Number of pages: 38 Posted: 24 Jul 2018 Last Revised: 24 Feb 2024
Shaohui Wu, Yong Tan, Yubo Chen and Yitian (Sky) Liang
Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 265 (211,751)

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Disruptive technology, FinTech, mobile payment, mobile shopping, Bayesian learning

3.

The Effects of a Government’s Subsidy Program: Accessibility beyond Affordability

Management Science, Forthcoming
Number of pages: 47 Posted: 29 Apr 2019 Last Revised: 01 May 2019
Ping Xiao, Ruli Xiao, Yitian (Sky) Liang, Xinlei Chen and Wei Lu
University of Melbourne - Melbourne Business School, Indiana University Bloomington - Department of Economics, Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business and University of Science and Technology of China (USTC) - School of Management
Downloads 195 (283,444)
Citation 1

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distribution coverage expansion, dynamic games, subsidy program, adjustment costs, hassle costs

4.

Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market

Number of pages: 34 Posted: 02 Jul 2015
Chunhua Wu, Yitian (Sky) Liang and Xinlei Chen
University of British Columbia (UBC) - Sauder School of Business, Tsinghua University - School of Economics and Management and University of British Columbia (UBC) - Sauder School of Business
Downloads 159 (339,083)
Citation 1

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Daily Deals, Platform Competition, Value Creation

5.

Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance

Number of pages: 31 Posted: 01 Dec 2023
Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang and Yubo Chen
Tsinghua University - School of Economics and Management, Cheung Kong Graduate School of Business, Ocean Engine, Tsinghua University - Tsinghua University School of Economics and Management and Tsinghua University, School of Economics & Management
Downloads 47 (724,251)

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digital advertising, ad platform, ad spillover, advertising effect

6.

Does Restricting Minors’ Video Gaming Hours Lead Them to Play Less After They Become Adults? An Empirical Evaluation of Chinese Government Regulation

Number of pages: 22 Posted: 26 Oct 2023 Last Revised: 29 Nov 2023
Yitian (Sky) Liang, Xinlei (Jack) Chen, Rui (Juliet) Zhu and Aimee Lin
Tsinghua University - School of Economics and Management, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Singapore Management University
Downloads 43 (750,771)

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video games; addiction; regulation; policy effect

7.

The Impact of Personalized Recommender System on Supply Diversity: Empirical Evidence from the Live-Streaming Industry

Number of pages: 26 Posted: 02 Apr 2024
Zequn Li, Yitian (Sky) Liang and Yong Tan
Tsinghua University - Tsinghua University School of Economics and Management, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 21 (931,422)

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Recommender system, supply diversity, live-streaming

8.

Does Incentive Combined with Telematic Monitoring Help Improve Driving?

Posted: 25 Sep 2020 Last Revised: 20 Sep 2023
Yitian (Sky) Liang, Xinlei Chen and Rui (Juliet) Zhu
Tsinghua University - School of Economics and Management, Shanghai Jiao Tong University (SJTU) - Shanghai Advanced Institute of Finance (SAIF) and Cheung Kong Graduate School of Business

Abstract:

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device tracking data, economic incentive, driving behavior