Yinan Yu

University of Memphis

Assistant Professor

Memphis, TN

United States

  • University of Memphis

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

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1.

The Causal Effect of Subscription Video Streaming on DVD Sales: Evidence from a Natural Experiment

Decision Support Systems. Forthcoming.
Number of pages: 34 Posted: 21 Feb 2020 Last Revised: 21 Mar 2022
Yinan Yu, Hailiang Chen, Chih-Hung Peng and Patrick Y. K. Chau
University of Memphis, HKU Business School, The University of Hong Kong, National Chengchi University (NCCU) - College of Commerce and The University of Hong Kong
Downloads 926 (35,909)

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subscription streaming, DVD sales, natural experiment, difference-in-differences, motion picture industry

2.

Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing

Number of pages: 37 Posted: 28 Jul 2015 Last Revised: 01 Oct 2021
Yinan Yu, Liangfei Qiu, Hailiang Chen and Benjamin P. C. Yen
University of Memphis, University of Florida - Warrington College of Business Administration, HKU Business School, The University of Hong Kong and The University of Hong Kong - School of Business
Downloads 385 (109,106)

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product fit uncertainty, social media marketing, media interplay, substitution, complementarity, motion picture industry

3.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
Yinan Yu, Hailiang Chen, Baojun Ma and Benjamin P. C. Yen
University of Memphis, HKU Business School, The University of Hong Kong, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 98 (367,850)

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

4.

Any Feedback is Welcome: Peer Feedback and User Behavior on Digital Platforms

Number of pages: 42 Posted: 04 Mar 2022
Kai Zhu, Warut Khern-am-nuai and Yinan Yu
McGill University, McGill University - Desautels Faculty of Management and University of Memphis
Downloads 59 (487,942)

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digital platforms, user-generated content, negative feedback, feedback mechanism

5.

Helpful or Unhelpful: The Role of Voter Heuristics in Review Helpfulness

Number of pages: 43 Posted: 09 Feb 2022
Yinan Yu, Dezhi Yin, Warut Khern-am-nuai, Alain Pinsonneault and Zaiyan Wei
University of Memphis, University of South Florida, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management
Downloads 53 (512,172)

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online reviews, review helpfulness, voter heuristics, confirmation bias, bandwagon effect

6.

Review Helpfulness Score vs. Review Unhelpfulness Score: Two Sides of the Same Coin or Different Coins?

Number of pages: 30 Posted: 10 Apr 2021
Warut Khern-am-nuai, Yinan Yu and Dominik Gutt
McGill University - Desautels Faculty of Management, University of Memphis and Erasmus University Rotterdam, Rotterdam School of Management
Downloads 49 (529,804)
Citation 1

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review helpfulness score, review unhelpfulness score, review evaluation, online review, unhelpfulness voting behavior

7.

Social Interactions and Peer Evaluation on Online Review Platforms: An Empirical Analysis

Number of pages: 47 Posted: 09 May 2019 Last Revised: 28 May 2022
Yinan Yu, Warut Khern-am-nuai, Alain Pinsonneault and Zaiyan Wei
University of Memphis, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management
Downloads 9 (801,349)

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social interactions, social relationship, online reviews, peer evaluation, user-generated content

8.

When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards

MIS Quarterly 46(1), pp 609-626.
Posted: 01 May 2018 Last Revised: 01 Mar 2022
Yinan Yu, Warut Khern-am-nuai and Alain Pinsonneault
University of Memphis, McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management

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performance-contingent monetary incentives, online reviews, review quality, review quantity, review valence, quasi experiment