Memphis, TN
United States
University of Memphis
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subscription streaming, DVD sales, natural experiment, difference-in-differences, motion picture industry
product fit uncertainty, social media marketing, media interplay, substitution, complementarity, motion picture industry
cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation
digital platforms, user-generated content, negative feedback, feedback mechanism
online reviews, review helpfulness, voter heuristics, confirmation bias, bandwagon effect
review helpfulness score, review unhelpfulness score, review evaluation, online review, unhelpfulness voting behavior
social interactions, social relationship, online reviews, peer evaluation, user-generated content
performance-contingent monetary incentives, online reviews, review quality, review quantity, review valence, quasi experiment