Yinan Yu

Desautels Faculty of Management, McGill University

Postdoctoral Research Fellow

526 Bronfman Building

1001 Sherbroke West

Montreal, Quebec

Canada

  • Desautels Faculty of Management, McGill University

SCHOLARLY PAPERS

6

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Top 38,171

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1,493

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (6)

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1.

Overpricing of Streaming Licenses? Evidence from a Natural Experiment

Number of pages: 30 Posted: 21 Feb 2020 Last Revised: 15 Mar 2021
Yinan Yu, Hailiang Chen, Chih-Hung Peng and Patrick Y. K. Chau
Desautels Faculty of Management, McGill University, HKU Business School, The University of Hong Kong, National Chengchi University (NCCU) - College of Commerce and The University of Hong Kong
Downloads 824 (35,845)
Citation 1

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subscription streaming, DVD sales, natural experiment, difference-in-differences, motion picture industry

2.

Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing

Number of pages: 39 Posted: 28 Jul 2015 Last Revised: 03 Aug 2020
Yinan Yu, Liangfei Qiu, Hailiang Chen and Benjamin P. C. Yen
Desautels Faculty of Management, McGill University, University of Florida - Warrington College of Business Administration, HKU Business School, The University of Hong Kong and The University of Hong Kong - School of Business
Downloads 346 (105,951)

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social media channel, channel management, product appeal, substitution, complementarity, movie promotion

3.

When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards

MIS Quarterly (Forthcoming)
Number of pages: 31 Posted: 01 May 2018 Last Revised: 12 Dec 2020
Yinan Yu, Warut Khern-am-nuai and Alain Pinsonneault
Desautels Faculty of Management, McGill University, McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management
Downloads 218 (170,368)
Citation 3

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performance-contingent monetary incentives, online reviews, review quality, review quantity, review valence, quasi experiment

4.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
Yinan Yu, Hailiang Chen, Baojun Ma and Benjamin P. C. Yen
Desautels Faculty of Management, McGill University, HKU Business School, The University of Hong Kong, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 95 (329,601)

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

5.

Review Helpfulness Score vs. Review Unhelpfulness Score: Two Sides of the Same Coin or Different Coins?

Number of pages: 30 Posted: 10 Apr 2021
Warut Khern-am-nuai, Yinan Yu and Dominik Gutt
McGill University - Desautels Faculty of Management, Desautels Faculty of Management, McGill University and Erasmus University Rotterdam, Rotterdam School of Management
Downloads 10 (694,885)
Citation 1

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review helpfulness score, review unhelpfulness score, review evaluation, online review, unhelpfulness voting behavior

6.

Social Interactions and Bias in the Evaluation of Online Reviews

Posted: 09 May 2019 Last Revised: 10 Feb 2020
Yinan Yu, Warut Khern-am-nuai, Alain Pinsonneault and Zaiyan Wei
Desautels Faculty of Management, McGill University, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management

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social technology, social interactions, online reviews, review evaluation