Yinan Yu

University of Memphis

Assistant Professor

Memphis, TN

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 42,526

SSRN RANKINGS

Top 42,526

in Total Papers Downloads

1,617

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (8)

1.

The Causal Effect of Subscription Video Streaming on DVD Sales: Evidence from a Natural Experiment

Decision Support Systems. Forthcoming.
Number of pages: 34 Posted: 21 Feb 2020 Last Revised: 21 Mar 2022
University of Memphis, HKU Business School, The University of Hong Kong, National Chengchi University (NCCU) - College of Commerce and The University of Hong Kong
Downloads 932 (36,160)

Abstract:

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subscription streaming, DVD sales, natural experiment, difference-in-differences, motion picture industry

2.

Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing

Number of pages: 37 Posted: 28 Jul 2015 Last Revised: 01 Oct 2021
University of Memphis, University of Florida - Warrington College of Business Administration, HKU Business School, The University of Hong Kong and The University of Hong Kong - School of Business
Downloads 389 (109,389)

Abstract:

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product fit uncertainty, social media marketing, media interplay, substitution, complementarity, motion picture industry

3.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
University of Memphis, HKU Business School, The University of Hong Kong, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 102 (363,609)

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

4.

Any Feedback is Welcome: Peer Feedback and User Behavior on Digital Platforms

Number of pages: 42 Posted: 04 Mar 2022
McGill University, McGill University - Desautels Faculty of Management and University of Memphis
Downloads 68 (461,325)

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digital platforms, user-generated content, negative feedback, feedback mechanism

5.

Helpful or Unhelpful: The Role of Voter Heuristics in Review Helpfulness

Number of pages: 43 Posted: 09 Feb 2022
University of Memphis, University of South Florida, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management
Downloads 62 (483,440)

Abstract:

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online reviews, review helpfulness, voter heuristics, confirmation bias, bandwagon effect

6.

Review Helpfulness Score vs. Review Unhelpfulness Score: Two Sides of the Same Coin or Different Coins?

Number of pages: 30 Posted: 10 Apr 2021
McGill University - Desautels Faculty of Management, University of Memphis and Erasmus University Rotterdam, Rotterdam School of Management
Downloads 50 (533,268)
Citation 1

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review helpfulness score, review unhelpfulness score, review evaluation, online review, unhelpfulness voting behavior

7.

Social Interactions and Peer Evaluation on Online Review Platforms: An Empirical Analysis

Number of pages: 47 Posted: 09 May 2019 Last Revised: 28 May 2022
University of Memphis, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management
Downloads 14 (767,271)

Abstract:

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social interactions, social relationship, online reviews, peer evaluation, user-generated content

8.

When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards

MIS Quarterly 46(1), pp 609-626.
Posted: 01 May 2018 Last Revised: 01 Mar 2022
University of Memphis, McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management

Abstract:

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performance-contingent monetary incentives, online reviews, review quality, review quantity, review valence, quasi experiment