Yinan Yu

Desautels Faculty of Management, McGill University

Postdoctoral Research Fellow

526 Bronfman Building

1001 Sherbroke West

Montreal, Quebec

Canada

  • Desautels Faculty of Management, McGill University

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

The Causal Effect of Subscription Video Streaming on DVD Sales: Evidence from a Natural Experiment

Number of pages: 37 Posted: 13 Jan 2017 Last Revised: 16 Jul 2018
Yinan Yu, Hailiang Chen, Chih-Hung Peng and Patrick Y. K. Chau
Desautels Faculty of Management, McGill University, The University of Hong Kong - Faculty of Business and Economics, City University of Hong Kong (CityUHK) and The University of Hong Kong
Downloads 625 (42,479)

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subscription streaming, DVD sales, natural experiment, difference-in-differences, motion picture industry

2.

Interplay between Traditional Media and Social Media: Moderating Role of Product Appeal

Number of pages: 35 Posted: 28 Jul 2015 Last Revised: 23 Sep 2018
Yinan Yu, Liangfei Qiu, Hailiang Chen and Benjamin P. C. Yen
Desautels Faculty of Management, McGill University, University of Florida - Warrington College of Business Administration, The University of Hong Kong - Faculty of Business and Economics and The University of Hong Kong - School of Business
Downloads 261 (118,967)

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social media channel, channel management, product appeal, substitution, complementarity, movie promotion

3.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
Yinan Yu, Hailiang Chen, Baojun Ma and Benjamin P. C. Yen
Desautels Faculty of Management, McGill University, The University of Hong Kong - Faculty of Business and Economics, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 88 (292,927)

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

4.

When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Incentives

Number of pages: 54 Posted: 01 May 2018 Last Revised: 10 Oct 2019
Yinan Yu, Warut Khern-am-nuai and Alain Pinsonneault
Desautels Faculty of Management, McGill University, McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management
Downloads 85 (299,317)

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performance-contingent monetary incentives, online review, review quality, review quantity, natural experiment

5.

The Role of Social Technologies in Review Evaluation and Online Platform Implications

Posted: 09 May 2019
Yinan Yu, Warut Khern-am-nuai, Alain Pinsonneault and Zaiyan Wei
Desautels Faculty of Management, McGill University, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management

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social technology, social interactions, online reviews, review evaluation