Gil Appel

University of Southern California - Marshall School of Business

Assistant Professor of Marketing

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

2

DOWNLOADS

437

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
University of Southern California - Marshall School of Business, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 399 (78,989)
Citation 2

Abstract:

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

2.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
University of Southern California - Marshall School of Business, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing
Downloads 38 (466,243)

Abstract:

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diffusion of innovations, digital products, long tail, product life cycle, social influence