Gil Appel

The George Washington University

SCHOLARLY PAPERS

3

DOWNLOADS

495

SSRN CITATIONS

7

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 418 (84,039)
Citation 8

Abstract:

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

2.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing
Downloads 62 (415,005)
Citation 1

Abstract:

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diffusion of innovations, digital products, long tail, product life cycle, social influence

3.

Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?

Number of pages: 14 Posted: 18 Feb 2021
Gil Appel and Eitan Muller
The George Washington University and New York University (NYU) - Department of Marketing
Downloads 15 (648,256)

Abstract:

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Adopter Categories; Saddles; Bass Model; Peak Time; Innovation; New Products; Acceleration.