Gil Appel

The George Washington University

United States

http://https://business.gwu.edu/gil-appel

  • The George Washington University

SCHOLARLY PAPERS

6

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2,121

TOTAL CITATIONS
Rank 38,532

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Top 38,532

in Total Papers Citations

25

Scholarly Papers (6)

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1.

Blockchain for Creative Industries: Current State and Research Opportunities

International Journal of Research in Marketing, Forthcoming
Number of pages: 17 Posted: 04 Aug 2022
Nikhil Malik, Yanhao 'Max' Wei, Gil Appel and Lan Luo
Marshall School of Business, USC, University of Southern California - Marshall School of Business, The George Washington University and University of Southern California
Downloads 596 (97,510)
Citation 5

Abstract:

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2.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
The George Washington University, Reichman University, New York University (NYU) - Department of Marketing and Reichman University
Downloads 560 (105,453)
Citation 15

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

3.

What Makes People Happy? Decoupling the Experiential-Material Continuum

Journal of Consumer Psychology 2022, Georgetown McDonough School of Business Research Paper No. 4315474
Number of pages: 26 Posted: 05 Jan 2023
Evan Weingarten, Kristen Duke, Wendy Liu, Rebecca Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea Morales, Ed O'Brien, Jordi Quoidbach and Monic Sun
Arizona State University, University of Toronto - Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management, Georgetown University - McDonough School of Business, University of California, San Diego (UCSD) - Rady School of Management, The George Washington University, Northwestern University - Kellogg School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Arizona State University (ASU), University of Chicago - Booth School of Business, ESADE University Faculties and Questrom School of Business, Boston University
Downloads 430 (145,247)

Abstract:

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Well-being, Emotion, Happiness, Experiential, Material

4.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
The George Washington University, Reichman University and New York University (NYU) - Department of Marketing
Downloads 204 (317,101)
Citation 1

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diffusion of innovations, digital products, long tail, product life cycle, social influence

5.

Gender Differences in Communicative Abstraction and their Organizational Implications

Rutgers Business Review, Vol. 6, No. 2, 2021
Number of pages: 9 Posted: 18 Nov 2021
Priyanka D. Joshi, Cheryl J. Wakslak, Laura Huang and Gil Appel
San Francisco State University, University of Southern California, Harvard University - Business School (HBS) and The George Washington University
Downloads 191 (336,985)
Citation 4

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DEI; diversity; equity; inclusion; gender; communication

6.

Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?

Number of pages: 14 Posted: 18 Feb 2021
Gil Appel and Eitan Muller
The George Washington University and New York University (NYU) - Department of Marketing
Downloads 140 (439,773)

Abstract:

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Adopter Categories; Saddles; Bass Model; Peak Time; Innovation; New Products; Acceleration.