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Biswajit Das

KIIT University

Bhubaneswar -751024

School of Computer Engineering

Bhubaneswar, IN Odisha 751024

India

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    • Tel: +919438064555
SCHOLARLY PAPERS

6

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201

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Scholarly Papers (6)

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1.

Macro-Economic Analysis of Global Economic Recession 2007- 2009 and Policy Measures that Enabled Recovery of US Economy

Number of pages: 19 Posted: 26 Sep 2017
Manvinder Singh, S. Mishra and Biswajit Das
KIIT University, KIIT University and KIIT University
Downloads 173 (435,504)

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Great Recession, Monetary Policy, Fiscal Policy, Mundell Fleming Model

2.

From Impulse to Loyalty: Leveraging Neuromarketing for Deeper Brand Engagement

Number of pages: 11 Posted: 23 Dec 2025
Aurodeep Kamal and Biswajit Das
KIIT University - School of Management and KIIT University
Downloads 28 (1,345,526)

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Neuromarketing, Brand Management, Consumer Behaviour, Marketing

3.

Firm-level Determinants to Influence the Target Group for Online Business Growth: An Empirical Analysis

Journal of Advanced Research in Dynamical and Control Systems, 12(7):2731-2738 (2020)
Posted: 16 Sep 2020
Rabi Subudhi and Biswajit Das
KIIT University - School of Management and KIIT University

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consumer behaviour, online purchase, marketing, online retailing

4.

Innovation for Changing Needs of Customers and Their Consumption Patterns in Retail for Competitive Advantage: An Experiential Case Study

Journal of Advanced Research in Dynamical and Control Systems, 12(7):2661-2672 (2020)
Posted: 16 Sep 2020
Rabi Subudhi and Biswajit Das
KIIT University - School of Management and KIIT University

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consumer behaviour, digitalization, retail industry, shopping techniques

5.

Reducing Perceived Risk in Purchase of Uncertified Used Cars: Contributory Factors

The IUP Journal of Marketing Management, Vol. XVII, No. 1, February 2018, pp. 7-24
Posted: 10 Oct 2018
Vivek Mishra and Biswajit Das
C.V. Raman Group of Institutions - Department of Business Management and KIIT University

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6.

The Impact of Regulations on Microfinance Industry: A Strategic Perspective

The IUP Journal of Business Strategy, Vol. XI, No. 3, September 2014, pp. 24-40
Posted: 21 Jul 2015
Debapratim Purkayastha, Trilochan Tripathy and Biswajit Das
Institute of Chartered Financial Analysts of India (ICFAI) - IBS - Hyderabad, Institute of Chartered Financial Analysts of India (ICFAI) - IBS - Hyderabad and KIIT University

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