Yusuke Zennyo

Graduate School of Business Administration, Kobe University

Associate professor

2-1 Rokkodai

Nada

Kobe, Hyogo 657-8501

Japan

  • Graduate School of Business Administration, Kobe University

SCHOLARLY PAPERS

16

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17

Scholarly Papers (16)

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1.

Platform Encroachment and Own-Content Bias

Number of pages: 40 Posted: 19 Oct 2020 Last Revised: 12 May 2021
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 812 (66,137)

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encroachment, first-party selling, intermediary, search biases, two-sided markets

2.

Freemium Competition Among Ad-Sponsored Platforms

Number of pages: 44 Posted: 12 May 2016 Last Revised: 05 Dec 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 476 (130,148)
Citation 3

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freemium, two-sided markets, indirect network externalities, advertising

3.

A Model of Mobile App and Ad Platform Markets

CPRC Discussion Paper Series, CPDP-83-E
Number of pages: 26 Posted: 24 Sep 2021 Last Revised: 11 Nov 2024
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 417 (152,260)

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platforms, mobile ecosystem, mobile applications, advertising intermediaries

4.

Do Agency Contracts Facilitate Upstream Collusion?

Number of pages: 41 Posted: 21 May 2018 Last Revised: 14 Oct 2019
Yoshifumi Hino, Susumu Sato and Yusuke Zennyo
Vietnam-Japan University, Institute of Economic Research, Hitotsubashi University and Graduate School of Business Administration, Kobe University
Downloads 351 (184,542)

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agency contract, cartel stability, upstream collusion, wholesale contract

5.

Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers

Number of pages: 39 Posted: 23 Jul 2020 Last Revised: 07 Feb 2022
Aika Monden and Yusuke Zennyo
Faculty of Economics and Business Administration, Tokyo Metropolitan University and Graduate School of Business Administration, Kobe University
Downloads 312 (209,605)
Citation 1

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E-commerce, consumer rebates, agency selling, multi-channel management, revenue management

6.

Platform Most-Favored-Customer Clauses and Investment Incentives

Number of pages: 38 Posted: 16 Jan 2018 Last Revised: 02 Apr 2020
Masayoshi Maruyama and Yusuke Zennyo
Graduate School of Business Administration, Kobe University and Graduate School of Business Administration, Kobe University
Downloads 280 (235,099)
Citation 2

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most-favored-customer clause, price parity clause, platform investment, spillover effect, vertical relation

7.

Strategic Contracting and Supplier Encroachment Through an E-commerce Platform

Number of pages: 33 Posted: 02 Dec 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 263 (250,493)
Citation 2

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supplier encroachment, e-commerce platforms, strategic contracting, wholesale contract, agency contract

8.

Incumbent Repositioning Against a Quality (Dis)Advantaged Entrant with Spillover Effects

Number of pages: 43 Posted: 20 Aug 2020 Last Revised: 07 Nov 2024
Morifumi Hirao and Yusuke Zennyo
Faculty of Business Administration, University of Nagasaki and Graduate School of Business Administration, Kobe University
Downloads 239 (275,646)

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entry, ex ante advantage, spillover, location choice, repositioning

9.

Should Platforms be Held Liable for Defective Third-Party Goods?

CPRC Discussion Paper Series, CPDP-93-E, March 2023
Number of pages: 52 Posted: 14 Apr 2023 Last Revised: 11 Dec 2023
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 207 (316,558)
Citation 1

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platform liability, ex-post compensation, product liability, marketplace, harmful goods

10.

Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms

Number of pages: 21 Posted: 08 Nov 2018 Last Revised: 11 Aug 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 204 (320,998)

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strategic contracting, e-commerce platforms, agency contract, wholesale contract

11.

Product Variety and Design in the Age of Peer-to-Peer Sharing

Number of pages: 32 Posted: 03 Sep 2021 Last Revised: 12 Jun 2023
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 189 (344,458)
Citation 1

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collaborative consumption, niche product, product design, product variety, sharing economy

12.

Retailer Voluntary Investment Against a Threat of Manufacturer Encroachment

Marketing Letters, Forthcoming
Number of pages: 18 Posted: 16 Oct 2020 Last Revised: 14 Oct 2021
Jumpei Hamamura and Yusuke Zennyo
Kwansei Gakuin University and Graduate School of Business Administration, Kobe University
Downloads 160 (399,198)
Citation 5

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cost-reduction, game theory, manufacturer encroachment, strategic encroachment deterrence, supply chain cooperation, voluntary investments

13.

Competition between Vertically Differentiated Platforms

Journal of Industry, Competition and Trade, Forthcoming
Number of pages: 17 Posted: 08 Aug 2015 Last Revised: 05 Feb 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 138 (450,563)
Citation 1

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two-sided markets, indirect network externalities, vertical differentiation, royalty fees

14.

Process Innovation, Application Compatibility, and Welfare

Number of pages: 35 Posted: 16 Sep 2016 Last Revised: 22 Apr 2017
Masayoshi Maruyama and Yusuke Zennyo
Graduate School of Business Administration, Kobe University and Graduate School of Business Administration, Kobe University
Downloads 100 (576,273)
Citation 1

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R&D investment, process innovation, compatibility, market dominance, social welfare

15.

Asymmetric Payoffs and Spatial Competition

Number of pages: 22 Posted: 23 Aug 2015 Last Revised: 05 Feb 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 78 (671,441)

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asymmetric payoff, location choice, mixed duopoly, corporate social responsibility

16.

Neutrality of Buyer and Seller Commissions to Auction House Profit

Number of pages: 22 Posted: 14 Apr 2020
Toshihiro Tsuchihashi and Yusuke Zennyo
Daito Bunka University - Department of Economics and Graduate School of Business Administration, Kobe University
Downloads 56 (800,522)

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Commissions, Monopoly pricing, Revenue management, Strategic auction houses