Yusuke Zennyo

Graduate School of Business Administration, Kobe University

Associate professor

2-1 Rokkodai

Nada

Kobe, Hyogo 657-8501

Japan

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 25,781

SSRN RANKINGS

Top 25,781

in Total Papers Downloads

4,282

TOTAL CITATIONS
Rank 24,955

SSRN RANKINGS

Top 24,955

in Total Papers Citations

17

Scholarly Papers (16)

1.

Platform Encroachment and Own-Content Bias

Number of pages: 40 Posted: 19 Oct 2020 Last Revised: 12 May 2021
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 812 (66,137)

Abstract:

Loading...

encroachment, first-party selling, intermediary, search biases, two-sided markets

2.

Freemium Competition Among Ad-Sponsored Platforms

Number of pages: 44 Posted: 12 May 2016 Last Revised: 05 Dec 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 476 (130,148)
Citation 3

Abstract:

Loading...

freemium, two-sided markets, indirect network externalities, advertising

3.

A Model of Mobile App and Ad Platform Markets

CPRC Discussion Paper Series, CPDP-83-E
Number of pages: 26 Posted: 24 Sep 2021 Last Revised: 11 Nov 2024
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 417 (152,260)

Abstract:

Loading...

platforms, mobile ecosystem, mobile applications, advertising intermediaries

4.

Do Agency Contracts Facilitate Upstream Collusion?

Number of pages: 41 Posted: 21 May 2018 Last Revised: 14 Oct 2019
Yoshifumi Hino, Susumu Sato and Yusuke Zennyo
Vietnam-Japan University, Institute of Economic Research, Hitotsubashi University and Graduate School of Business Administration, Kobe University
Downloads 351 (184,542)

Abstract:

Loading...

agency contract, cartel stability, upstream collusion, wholesale contract

5.

Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers

Number of pages: 39 Posted: 23 Jul 2020 Last Revised: 07 Feb 2022
Aika Monden and Yusuke Zennyo
Faculty of Economics and Business Administration, Tokyo Metropolitan University and Graduate School of Business Administration, Kobe University
Downloads 312 (209,605)
Citation 1

Abstract:

Loading...

E-commerce, consumer rebates, agency selling, multi-channel management, revenue management

6.

Platform Most-Favored-Customer Clauses and Investment Incentives

Number of pages: 38 Posted: 16 Jan 2018 Last Revised: 02 Apr 2020
Masayoshi Maruyama and Yusuke Zennyo
Graduate School of Business Administration, Kobe University and Graduate School of Business Administration, Kobe University
Downloads 280 (235,099)
Citation 2

Abstract:

Loading...

most-favored-customer clause, price parity clause, platform investment, spillover effect, vertical relation

7.

Strategic Contracting and Supplier Encroachment Through an E-commerce Platform

Number of pages: 33 Posted: 02 Dec 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 263 (250,493)
Citation 2

Abstract:

Loading...

supplier encroachment, e-commerce platforms, strategic contracting, wholesale contract, agency contract

8.

Incumbent Repositioning Against a Quality (Dis)Advantaged Entrant with Spillover Effects

Number of pages: 43 Posted: 20 Aug 2020 Last Revised: 07 Nov 2024
Morifumi Hirao and Yusuke Zennyo
Faculty of Business Administration, University of Nagasaki and Graduate School of Business Administration, Kobe University
Downloads 239 (275,646)

Abstract:

Loading...

entry, ex ante advantage, spillover, location choice, repositioning

9.

Should Platforms be Held Liable for Defective Third-Party Goods?

CPRC Discussion Paper Series, CPDP-93-E, March 2023
Number of pages: 52 Posted: 14 Apr 2023 Last Revised: 11 Dec 2023
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 207 (316,558)
Citation 1

Abstract:

Loading...

platform liability, ex-post compensation, product liability, marketplace, harmful goods

10.

Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms

Number of pages: 21 Posted: 08 Nov 2018 Last Revised: 11 Aug 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 204 (320,998)

Abstract:

Loading...

strategic contracting, e-commerce platforms, agency contract, wholesale contract

11.

Product Variety and Design in the Age of Peer-to-Peer Sharing

Number of pages: 32 Posted: 03 Sep 2021 Last Revised: 12 Jun 2023
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 189 (344,458)
Citation 1

Abstract:

Loading...

collaborative consumption, niche product, product design, product variety, sharing economy

12.

Retailer Voluntary Investment Against a Threat of Manufacturer Encroachment

Marketing Letters, Forthcoming
Number of pages: 18 Posted: 16 Oct 2020 Last Revised: 14 Oct 2021
Jumpei Hamamura and Yusuke Zennyo
Kwansei Gakuin University and Graduate School of Business Administration, Kobe University
Downloads 160 (399,198)
Citation 5

Abstract:

Loading...

cost-reduction, game theory, manufacturer encroachment, strategic encroachment deterrence, supply chain cooperation, voluntary investments

13.

Competition between Vertically Differentiated Platforms

Journal of Industry, Competition and Trade, Forthcoming
Number of pages: 17 Posted: 08 Aug 2015 Last Revised: 05 Feb 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 138 (450,563)
Citation 1

Abstract:

Loading...

two-sided markets, indirect network externalities, vertical differentiation, royalty fees

14.

Process Innovation, Application Compatibility, and Welfare

Number of pages: 35 Posted: 16 Sep 2016 Last Revised: 22 Apr 2017
Masayoshi Maruyama and Yusuke Zennyo
Graduate School of Business Administration, Kobe University and Graduate School of Business Administration, Kobe University
Downloads 100 (576,273)
Citation 1

Abstract:

Loading...

R&D investment, process innovation, compatibility, market dominance, social welfare

15.

Asymmetric Payoffs and Spatial Competition

Number of pages: 22 Posted: 23 Aug 2015 Last Revised: 05 Feb 2019
Yusuke Zennyo
Graduate School of Business Administration, Kobe University
Downloads 78 (671,441)

Abstract:

Loading...

asymmetric payoff, location choice, mixed duopoly, corporate social responsibility

16.

Neutrality of Buyer and Seller Commissions to Auction House Profit

Number of pages: 22 Posted: 14 Apr 2020
Toshihiro Tsuchihashi and Yusuke Zennyo
Daito Bunka University - Department of Economics and Graduate School of Business Administration, Kobe University
Downloads 56 (800,522)

Abstract:

Loading...

Commissions, Monopoly pricing, Revenue management, Strategic auction houses