Aaron Garvey

University of Kentucky

Lexington, KY 40506

United States

SCHOLARLY PAPERS

6

DOWNLOADS

615

TOTAL CITATIONS

3

Scholarly Papers (6)

1.

The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption

Journal of Marketing Behavior, Forthcoming
Number of pages: 14 Posted: 31 Mar 2017
Aaron Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Downloads 205 (304,973)

Abstract:

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consumer behavior, moral licensing, hedonic consumption, food, taste, hunger

2.

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

Journal of Consumer Research, Vol. 42, No. 6, 2016
Number of pages: 66 Posted: 31 Mar 2017
Aaron Garvey, Frank Germann and Lisa Bolton
University of Kentucky, University of Notre Dame and Pennsylvania State University
Downloads 156 (389,021)
Citation 2

Abstract:

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brands, placebo, performance anxiety, stress mindset

3.

Eco-Product Choice Cuts Both Ways: How Pro-Environmental Licensing Versus Reinforcement is Contingent Upon Environmental Consciousness

Journal of Public Policy and Marketing, Forthcoming
Number of pages: 50 Posted: 30 Mar 2017
Aaron Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Downloads 106 (525,121)
Citation 1

Abstract:

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green marketing, environmental consciousness, environmental/green products, sustainability, moral licensing

4.

Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Number of pages: 24 Posted: 25 Jul 2015
University of Kentucky, Georgetown University - McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 80 (627,119)

Abstract:

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conspicuous consumption, pricing, overpayment, status, retailing

5.

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

Journal of Marketing Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-28
Number of pages: 58 Posted: 30 Mar 2017
Aaron Garvey, Meg Meloy and Baba Shiv
University of Kentucky, Pennsylvania State University - Smeal College of Business and Stanford University - Stanford Graduate School of Business
Downloads 68 (683,762)

Abstract:

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jilting effect, incumbent option, aspirant, dashed hopes, status quo, stock outs

Strategies for Leveraging AI in the Customer Experience

Posted: 20 Nov 2024
Luca Cian and Aaron Garvey
University of Virginia - Darden School of Business and University of Kentucky

Abstract:

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artificial intelligence, consumer behavior, consumer psychology, human-machine interaction, psychology of technology

Strategies for Leveraging AI in the Customer Experience

Garvey, Aaron M. and Luca Cian (2024), “Strategies for Leveraging AI in the Customer Experience,” Impact at JMR, Available at: https://www.ama.org/marketing-news/strategies-forleveraging- ai-in-the-customer-experience/
Posted: 16 Jan 2025
Aaron Garvey and Luca Cian
University of Kentucky and University of Virginia - Darden School of Business

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