Aaron Garvey

University of Kentucky

Lexington, KY 40506

United States

SCHOLARLY PAPERS

5

DOWNLOADS

267

CITATIONS

0

Scholarly Papers (5)

1.

The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption

Journal of Marketing Behavior, Forthcoming
Number of pages: 14 Posted: 31 Mar 2017
Aaron Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Downloads 111 (243,386)

Abstract:

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consumer behavior, moral licensing, hedonic consumption, food, taste, hunger

2.

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

Journal of Consumer Research, Vol. 42, No. 6, 2016
Number of pages: 66 Posted: 31 Mar 2017
Aaron Garvey, Frank Germann and Lisa Bolton
University of Kentucky, University of Notre Dame and Pennsylvania State University
Downloads 56 (363,916)

Abstract:

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brands, placebo, performance anxiety, stress mindset

3.

Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Number of pages: 24 Posted: 25 Jul 2015
University of Kentucky, Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 36 (434,769)

Abstract:

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conspicuous consumption, pricing, overpayment, status, retailing

4.

Eco-Product Choice Cuts Both Ways: How Pro-Environmental Licensing Versus Reinforcement is Contingent Upon Environmental Consciousness

Journal of Public Policy and Marketing, Forthcoming
Number of pages: 50 Posted: 30 Mar 2017
Aaron Garvey and Lisa Bolton
University of Kentucky and Pennsylvania State University
Downloads 35 (438,916)

Abstract:

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green marketing, environmental consciousness, environmental/green products, sustainability, moral licensing

5.

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

Journal of Marketing Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-28
Number of pages: 58 Posted: 30 Mar 2017
Aaron Garvey, Meg Meloy and Baba Shiv
University of Kentucky, Pennsylvania State University - Smeal College of Business and Stanford University - Stanford Graduate School of Business
Downloads 29 (465,771)

Abstract:

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jilting effect, incumbent option, aspirant, dashed hopes, status quo, stock outs