Ratul Sur

University of Kalyani

Research Scholar

Ghoshpara

Kalyani

Kolkata, WI West Bengal 741235

India

  • University of Kalyani

    • Email
    • Tel: 9433010765
    • Fax: 741235
SCHOLARLY PAPERS

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“  How suppression of Affect leads to Distorted Dreams  ”

  • University of Kalyani

    • Email
    • Tel: 9433010765
    • Fax: 741235

Scholarly Papers (1)

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Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Ratul Sur
University of Kalyani
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Abstract:

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Subliminal advertising, mere exposure, sub-conscious processing, threshold