Jungyoun Lee

Korea Advanced Institute of Science and Technology (KAIST)

373-1 Kusong-dong

Yuson-gu

Taejon 305-701, 130-722

Korea, Republic of (South Korea)

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Scholarly Papers (1)

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Online Brand Community Management for New Products: The Role of Consumer-Specific Social Network Topology

International Telecommunications Policy Review, Vol. 22, No. 2, 2015, pp.67-92
Number of pages: 26 Posted: 26 Jul 2015
Jungyoun Lee and Minki Kim
Korea Advanced Institute of Science and Technology (KAIST) and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
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Abstract:

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Electronic word-of-mouth, Brand community, Music fandom, Consumer-specific social network topology