Lennart Baardman

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 24,168

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Top 24,168

in Total Papers Downloads

2,737

SSRN CITATIONS
Rank 29,992

SSRN RANKINGS

Top 29,992

in Total Papers Citations

19

CROSSREF CITATIONS

10

Scholarly Papers (6)

1.

Leveraging Comparables for New Product Sales Forecasting

Number of pages: 43 Posted: 14 Dec 2017 Last Revised: 30 Sep 2019
Lennart Baardman, Igor Levin, Georgia Perakis and Divya Singhvi
University of Michigan, Stephen M. Ross School of Business, Johnson & Johnson - Johnson & Johnson Consumer Companies Inc., Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Operations Research Center
Downloads 1,297 (20,120)
Citation 8

Abstract:

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Data-driven Operations, New Products, Forecasting, Clustering, Regularization, LASSO

2.

Detecting Customer Trends for Optimal Promotion Targeting

Number of pages: 48 Posted: 12 Sep 2018 Last Revised: 13 Aug 2019
University of Michigan, Stephen M. Ross School of Business, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Operations Research Center, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 625 (55,859)
Citation 6

Abstract:

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Retail Operations, Demand Modeling, Instrumental Variables, Promotion Optimization, Promotion Targeting, Approximation Algorithms

3.

Scheduling Promotion Vehicles to Boost Profits

Robert H. Smith School Research Paper No. RHS 2638396
Number of pages: 44 Posted: 02 Aug 2015 Last Revised: 02 May 2017
University of Michigan, Stephen M. Ross School of Business, Desautels Faculty of Management, McGill University, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Tel Aviv University - School of Mathematical Sciences
Downloads 358 (109,055)
Citation 12

Abstract:

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Retail Operations, Promotion Optimization, Integer Programming, Approximation Algorithms

4.

Learning Optimal Online Advertising Portfolios with Periodic Budgets

Number of pages: 41 Posted: 27 Mar 2019
Lennart Baardman, Elaheh Fata, Abhishek Pani and Georgia Perakis
University of Michigan, Stephen M. Ross School of Business, Queen's University - Smith School of Business, Independent and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 198 (198,510)
Citation 3

Abstract:

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Online Advertising, Online Learning, Multi-Armed Bandits, Upper Confidence Bound Algorithm

5.

Pass-through Constrained Vendor Funds for Promotion Planning

Number of pages: 40 Posted: 26 Jun 2017 Last Revised: 11 Dec 2017
Lennart Baardman, Kiran Panchamgam and Georgia Perakis
University of Michigan, Stephen M. Ross School of Business, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 136 (272,272)
Citation 2

Abstract:

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Retail Operations, Trade Promotions, Supply Chain Contracts, Promotion Optimization, Lagrangian Relaxation

6.

Dynamic Creative Optimization in Online Display Advertising

Number of pages: 33 Posted: 10 Jun 2021
Lennart Baardman, Elaheh Fata, Abhishek Pani and Georgia Perakis
University of Michigan, Stephen M. Ross School of Business, Queen's University - Smith School of Business, Independent and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 123 (293,599)
Citation 1

Abstract:

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Online Advertising, Online Matching, Approximation Algorithms