Lennart Baardman

Massachusetts Institute of Technology (MIT) - Operations Research Center

77 Massachusetts Avenue

Bldg. E 40-149

Cambridge, MA 02139

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 41,539

SSRN RANKINGS

Top 41,539

in Total Papers Downloads

989

CITATIONS

0

Scholarly Papers (5)

1.

Leveraging Comparables for New Product Sales Forecasting

Number of pages: 36 Posted: 14 Dec 2017
Lennart Baardman, Igor Levin, Georgia Perakis and Divya Singhvi
Massachusetts Institute of Technology (MIT) - Operations Research Center, Johnson & Johnson - Johnson & Johnson Consumer Companies Inc., Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Operations Research Center
Downloads 463 (60,002)

Abstract:

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Data-driven Operations, New Products, Forecasting, Clustering, Regularization, LASSO

2.

Scheduling Promotion Vehicles to Boost Profits

Robert H. Smith School Research Paper No. RHS 2638396
Number of pages: 44 Posted: 02 Aug 2015 Last Revised: 02 May 2017
Massachusetts Institute of Technology (MIT) - Operations Research Center, New York University (NYU) - Leonard N. Stern School of Business, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Haifa - Department of Statistics
Downloads 298 (99,155)

Abstract:

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Retail Operations, Promotion Optimization, Integer Programming, Approximation Algorithms

3.

Detecting Customer Trends for Optimal Promotion Targeting

Number of pages: 47 Posted: 12 Sep 2018
Massachusetts Institute of Technology (MIT) - Operations Research Center, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Operations Research Center, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 119 (229,380)

Abstract:

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Retail Operations, Demand Modeling, Instrumental Variables, Promotion Optimization, Promotion Targeting, Approximation Algorithms

4.

Pass-through Constrained Vendor Funds for Promotion Planning

Number of pages: 40 Posted: 26 Jun 2017 Last Revised: 11 Dec 2017
Lennart Baardman, Kiran Panchamgam and Georgia Perakis
Massachusetts Institute of Technology (MIT) - Operations Research Center, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 89 (279,651)

Abstract:

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Retail Operations, Trade Promotions, Supply Chain Contracts, Promotion Optimization, Lagrangian Relaxation

5.

Learning Optimal Online Advertising Portfolios with Periodic Budgets

Number of pages: 41 Posted: 27 Mar 2019
Lennart Baardman, Elaheh Fata, Abhishek Pani and Georgia Perakis
Massachusetts Institute of Technology (MIT) - Operations Research Center, Massachusetts Institute of Technology (MIT), Independent and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 20 (509,844)

Abstract:

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Online Advertising, Online Learning, Multi-Armed Bandits, Upper Confidence Bound Algorithm