Lennart Baardman

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 29,083

SSRN RANKINGS

Top 29,083

in Total Papers Downloads

1,764

SSRN CITATIONS
Rank 35,206

SSRN RANKINGS

Top 35,206

in Total Papers Citations

12

CROSSREF CITATIONS

8

Scholarly Papers (5)

1.

Leveraging Comparables for New Product Sales Forecasting

Number of pages: 43 Posted: 14 Dec 2017 Last Revised: 30 Sep 2019
Lennart Baardman, Igor Levin, Georgia Perakis and Divya Singhvi
University of Michigan, Stephen M. Ross School of Business, Johnson & Johnson - Johnson & Johnson Consumer Companies Inc., Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Operations Research Center
Downloads 793 (33,404)
Citation 6

Abstract:

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Data-driven Operations, New Products, Forecasting, Clustering, Regularization, LASSO

2.

Detecting Customer Trends for Optimal Promotion Targeting

Number of pages: 48 Posted: 12 Sep 2018 Last Revised: 13 Aug 2019
University of Michigan, Stephen M. Ross School of Business, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Operations Research Center, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 434 (72,828)
Citation 5

Abstract:

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Retail Operations, Demand Modeling, Instrumental Variables, Promotion Optimization, Promotion Targeting, Approximation Algorithms

3.

Scheduling Promotion Vehicles to Boost Profits

Robert H. Smith School Research Paper No. RHS 2638396
Number of pages: 44 Posted: 02 Aug 2015 Last Revised: 02 May 2017
University of Michigan, Stephen M. Ross School of Business, Desautels Faculty of Management, McGill University, Oracle Retail Science, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Haifa - Department of Statistics
Downloads 323 (102,306)
Citation 8

Abstract:

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Retail Operations, Promotion Optimization, Integer Programming, Approximation Algorithms

4.

Pass-through Constrained Vendor Funds for Promotion Planning

Number of pages: 40 Posted: 26 Jun 2017 Last Revised: 11 Dec 2017
Lennart Baardman, Kiran Panchamgam and Georgia Perakis
University of Michigan, Stephen M. Ross School of Business, Oracle Retail Science and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 112 (267,345)
Citation 2

Abstract:

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Retail Operations, Trade Promotions, Supply Chain Contracts, Promotion Optimization, Lagrangian Relaxation

5.

Learning Optimal Online Advertising Portfolios with Periodic Budgets

Number of pages: 41 Posted: 27 Mar 2019
Lennart Baardman, Elaheh Fata, Abhishek Pani and Georgia Perakis
University of Michigan, Stephen M. Ross School of Business, Massachusetts Institute of Technology (MIT), Independent and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 102 (285,289)
Citation 4

Abstract:

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Online Advertising, Online Learning, Multi-Armed Bandits, Upper Confidence Bound Algorithm