Vilma Todri

Emory University - Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322-2722

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 15,778

SSRN RANKINGS

Top 15,778

in Total Papers Downloads

3,344

SSRN CITATIONS
Rank 31,173

SSRN RANKINGS

Top 31,173

in Total Papers Citations

17

CROSSREF CITATIONS

7

Scholarly Papers (4)

Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

NET Institute Working Paper No. 15-15
Number of pages: 41 Posted: 10 Nov 2015
Anindya Ghose and Vilma Todri
New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 1,427 (13,768)
Citation 6

Abstract:

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Online Advertising, Big Data, Analytics, Display Advertising, Advertising Effectiveness, Digital Attribution, Natural Experiment

Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

Forthcoming, MIS Quarterly
Number of pages: 40 Posted: 03 Aug 2015 Last Revised: 24 Mar 2016
Anindya Ghose and Vilma Todri
New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 1,050 (21,926)
Citation 6

Abstract:

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Online Advertising, Big Data Analytics, Display Advertising, Advertising Effectiveness, Digital Attribution, Natural Experiment

2.

Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-Mining Microblogging Platforms

Number of pages: 75 Posted: 25 Oct 2015 Last Revised: 10 Nov 2017
Emory University - Information Systems and Operations Management, New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 432 (73,079)
Citation 3

Abstract:

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word-of-mouth, social media, personality, quasi-experiment, machine learning, deep learning

3.

Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Forthcoming, Information Systems Research
Number of pages: 50 Posted: 18 Jun 2019
Vilma Todri, Anindya Ghose and Param Vir Singh
Emory University - Goizueta Business School, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 369 (87,872)
Citation 3

Abstract:

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Consumer Annoyance; Dynamic Models; Hidden Markov Models; Digital Advertising; Ad Repetition; Purchase Funnel

4.

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process

Information Systems Research (Forthcoming)
Number of pages: 76 Posted: 20 Dec 2017 Last Revised: 02 Jul 2020
Emory University - Information Systems and Operations Management, Emory University - Goizueta Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 66 (369,264)

Abstract:

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Internet of Things, Electronic Commerce, Channels, Sales Growth, Retailing, Econometrics