Vilma Todri

Emory University - Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322-2722

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 19,794

SSRN RANKINGS

Top 19,794

in Total Papers Downloads

2,345

CITATIONS

0

Scholarly Papers (3)

Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

Forthcoming, MIS Quarterly
Number of pages: 40 Posted: 03 Aug 2015 Last Revised: 24 Mar 2016
Anindya Ghose and Vilma Todri
New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 987 (21,089)

Abstract:

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Online Advertising, Big Data Analytics, Display Advertising, Advertising Effectiveness, Digital Attribution, Natural Experiment

Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

NET Institute Working Paper No. 15-15
Number of pages: 41 Posted: 10 Nov 2015
Anindya Ghose and Vilma Todri
New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 985 (21,173)

Abstract:

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Online Advertising, Big Data, Analytics, Display Advertising, Advertising Effectiveness, Digital Attribution, Natural Experiment

2.

Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-Mining Microblogging Platforms

Number of pages: 75 Posted: 25 Oct 2015 Last Revised: 10 Nov 2017
Emory University - Information Systems and Operations Management, New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 373 (77,004)

Abstract:

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word-of-mouth, social media, personality, quasi-experiment, machine learning, deep learning

3.

The Business Value of the Internet-of-Things: Evidence from an Online Retailer

Posted: 20 Dec 2017
Emory University - Information Systems and Operations Management, New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School

Abstract:

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Internet of Things, Electronic Commerce, Channels, Sales Growth, Retailing, Econometrics