Patrick Choi

Bocconi University - Department of Marketing

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

  • Bocconi University - Department of Marketing

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Scholarly Papers (1)

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The Perfect Storm: Using Snowstorms to Analyze the Effect of Theatrical Attendance on the Demand for Subsequently Released DVDs

Number of pages: 57 Posted: 04 Aug 2015
Patrick Choi, Peter Boatwright and Michael D. Smith
Bocconi University - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
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Abstract:

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Movie sales, DVD sales, snowstorms, empirical analysis